Global OLED Market 2016-2020

  • Published: Jul 2016
  • Pages: 61
  • SKU: IRTNTR9577

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The global OLED market report offers an up-to-date analysis of the market concerning the current market scenario, latest trends and drivers, and the overall global environment. This report provides an analysis of the market by application (display panel and lighting panel), by technology (AMOLED and PMOLED), by type (flexible and rigid), and by geography (APAC, Europe, and North America). The report also provides an analysis of the market’s competitive landscape and offers information on several companies including LG, Samsung, Konica Minolta, and Osram.

The infographic below contains key findings from our analysis of the OLED market   


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Overview of the global organic light emitting diode (OLED) market

The global organic light emitting diode (OLED) market research predicts the market to post an impressive CAGR of nearly 15% over the forecast period. The increasing demand for OLED technology in the automobile industry is likely to propel the OLED market growth in the coming years. The automobile manufacturers are undergoing a huge transformation with respect to the usage of OLED technology in display and lighting products in vehicles. These manufacturers are deploying OLED dashboards for navigation purposes and OLED video entertainment displays in cars for better image quality. Also, with the help of OLED technology, vehicle manufacturers can use improved luminaires and lamp designs for interior lighting applications.

In terms of geography, APAC is expected to account for nearly 51% of the OLED market share by 2020. The OLED market in APAC is anticipated to grow at an exponential rate owing to the presence of prominent vendors like LG and Samsung. Furthermore, with the emergence of several Chinese vendors in the market, APAC’s OLED market will have a positive outlook until the end of 2020. 

Competitive landscape and key vendors

The level of competition in the market is moderate as LG and Samsung are the only dominant vendors in the global OLED market. As a result, most smartphone manufacturers rely on both these companies for mobile device displays. Additionally, it has also been observed that the level of competition in this market will not increase as developing the infrastructure required to manufacture OLEDs is expensive and time-consuming. However, many Chinese vendors such as BOE and CSOT are investing huge amounts in order to create platforms to develop the technology in their premise. Furthermore, Foxconn is also planning to enter the OLED market through the acquisition of Sharp but will face intense competition from Apple and Samsung.

According to the OLED market analysis, the key vendors in the market are -

  • LG
  • Samsung
  • Konica Minolta
  • Osram

Other prominent vendors in the market are Ason, AU Optronics, BOE, CSOT, First-o-lite, Futaba, Lumiotec, NEC lighting, Nippon Seiki, OLEDWorks, Panasonic, Pioneer, RiTDisplay, Tohoku Pioneer, Toshiba, Universal Display, and Visionox Display.


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Segmentation by application and analysis of the OLED market

  • Display panel
  • Lighting panel

During 2015, the display panel segment dominated the market and accounted for more than 99% of the total market share. This display technology is expected to boost the OLED market due to its superior picture quality. The OLED display panel is largely being adopted in smartphones as well as in smartwatches.

Segmentation by technology and analysis of the OLED market


During 2015, the AMOLED segment dominated the market and accounted for more than 94% of the total market share. AMOLED are widely used in smartphones, TVs, and monitors. One of the key factors driving the growth of this market segment is the integration of AMOLED screens in Samsung, Nokia, HTC, and Sony smartphones. AMOLED-based products consume less power and they are suitable for large screen displays.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global OLED market?
  • What are the key market trends impacting the growth of the global OLED market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global OLED market?
  • What are the market opportunities and threats faced by the vendors in the global OLED market?
  • Trending factors influencing the market shares of APAC, Europe, and North America.
  • What are the key outcomes of the five forces analysis of the global OLED market?


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Table of Content

PART 01: Executive summary

  • Market snapshot
  • Highlights

PART 02: Scope of the report

  • Report coverage
  • Geographical segmentation
  • Common currency conversion rates
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Comparison of different display technologies
  • Types of OLED
  • Product lifecycle of OLED technology

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by application

  • Global OLED market by application
  • Display panel
  • Lighting panel

PART 07: Market segmentation by technology

  • Global OLED market by technology

PART 08: Market segmentation by type

  • Global OLED market by type

PART 09: Geographical segmentation

  • Global OLED market by geography

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

  • Competitive scenario

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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