Global Smartwatch Display Market 2015-2019

  • Published: Sep 2015
  • Pages: 55
  • SKU: IRTNTR7009

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Market landscape of the smartwatch display market

The smartwatch display market will witness a significant growth globally, and is expected to post a CAGR of nearly 152% during the forecast period. The main factors contributing to the growth of smartwatches is the increasing number of vendors, the fluctuating average selling prices, and the rising adoption of connected devices.

Additionally, many smartwatch vendors are shifting their focus towards providing increased functionalities, better designs and low-cost smartwatches to attract consumers. The continuous enhancement in technologies and the growing adoption of connected services will propel the market growth during the forecast period.

Segmentation of the smartwatch display market by technology

  • OLED
  • LED

OLED has the largest share of the smartwatch display market as smartwatch vendors in the APAC region, and the US are manufacturing smartwatch products with built-in OLED technology such as PMOLED and AMOLED. Key players like LG Display and Samsung are focusing on rapid product developments.

Geographical segmentation of the smartwatch display market

  • APAC
  • Americas
  • EMEA

The APAC region contributes the largest market share of the smartwatch display market, which is mainly driven by the cost effective smartwatches in countries such as South Korea, Japan, Taiwan and China, where the market is price-sensitive.

Key vendors of the smartwatch display market

The top vendors in the global smartwatch display market are:

  • Futaba,
  • Japan Display
  • LG
  • Samsung
  • Sharp Electronics

Smartwatch products integrated with rigid and flexible displays with high quality and high resolution are factors leading to the rapid growth of the vendors, which will boost the market growth in the forecast period. 

Other section of the report includes an analysis of the following

  • Key drivers, challenges, trends, and their impact on the smartwatch display market
  • Five forces analysis of the smartwatch display market
  • Detail overview of the market size and forecast
  • Featuring detail analysis of the key vendor and their competitive scenario
  • Comprehensive study of the report scope and top-vendor offerings

Related reports:

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Industry Overview
06.1 Display Industry
06.2 Wearable Industry
07. Smartwatch Industry
07.1 Smartwatch-Components
07.2 Global Smartwatch Market
07.3 ASP of Smartwatches
08. Market Landscape
08.1 Market Overview
08.2 Market Size and Forecast
08.3 Five Forces Analysis
09. Market Segmentation by Technology
09.1 Global Smartwatch Display Market by Technology 2014-2019
10. Geographical Segmentation
10.1 Global Smartwatch Display Market by Geographical Segmentation 2014-2019
11. Key Leading Countries
11.1 South Korea
11.2 Japan
11.3 China
11.4 US
12. Buying Criteria
12.1.1 Image Quality
12.1.2 Compatibility
12.1.3 Durability
12.1.4 Cost
12.1.5 Power Consumption
13. Market Growth Drivers
14. Drivers and their Impact
15. Market Challenges
16. Impact of Drivers and Challenges
17. Market Trends
18. Trends and their Impact
19. Vendor Landscape
19.1 Competitive Scenario
19.1.1 Futaba
19.1.2 Japan Display
19.1.3 LG
19.1.4 Samsung
19.1.5 Sharp Electronics
20. Key Vendor Analysis
20.1 Futaba
20.1.1 Business overview
20.1.2 Business segmentation by revenue 2014
20.1.3 Recent developments
20.2 Japan Display
20.2.1 Business overview
20.2.2 Product categories
20.2.3 Products revenue comparison by 2014 and 2015 ($ billions)
20.2.4 Recent developments
20.3 LG Electronics
20.3.1 Business overview
20.3.2 Business segmentation
20.3.3 Geographical segmentation by revenue 2014
20.3.4 Strategic alliances
20.3.5 Key subsidiaries
20.3.6 Business strategy
20.3.7 Recent developments
20.4 Samsung
20.4.1 Business overview
20.4.2 Business segmentation by revenue 2014
20.4.3 Recent developments
20.5 Sharp
20.5.1 Business overview
20.5.2 Business segmentation
20.5.3 Business segmentation by revenue 2014 and 2015 ($ billions)
20.5.4 Geographical segmentation by revenue 2015
20.5.5 Business strategy
20.5.6 Recent developments
21. Market Summary
22. Key Takeaway
23. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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