Enjoy complimentary customisation on priority with our Enterprise License!
The snus market size is forecast to increase by USD 983.33 million, at a CAGR of 10.56% between 2022 and 2027. Market drivers in the industry encompass the availability of flavored snus and a reduced incidence of adverse health effects associated with its consumption. Moreover, the growing implementation of smoking bans contributes to market growth. Conversely, challenges include the negative health ramifications of snus usage and escalating government regulations on tobacco products, alongside distribution obstacles.
To learn more about this report, Download Report Sample
The market is witnessing significant growth driven by several market drivers and emerging trends. Firstly, the increasing awareness of the harmful effects of traditional cigarettes has led many smokers to seek alternative tobacco products, which are perceived to be less harmful. This material offers a smoke-free experience, reducing the risk of respiratory illnesses and cancer associated with smoking. Moreover, the convenience and discretion offered by portion pouches, with options like white, original, all white, and dry white varieties, appeal to consumers seeking a discreet and drip-less alternative to traditional tobacco products.
Furthermore, the introduction of a wide range of flavors, including mint, fruit, and candy, has expanded the appeal of snus to a broader audience, attracting both existing users and new consumers. The availability of various sizes and formats such as slim, large, mini, and super slim further enhances consumer choice and customization. Additionally, the growing trend towards smoke-free alternatives, including e-cigarettes and vapes, has influenced the market, with consumers seeking alternative nicotine delivery systems. Overall, these drivers and trends are propelling the growth of the market, catering to evolving consumer preferences and health-conscious lifestyles.
The availability of flavored snus emerges as a pivotal factor driving the growth of the Market. Over recent years, there has been a notable proliferation of innovative and flavor-packed products worldwide. Key players like Swedish Match AB have capitalized on this trend by introducing diverse product lines that boast both branding excellence and stringent quality assurance. In markets like Sweden, brands such as Kaliber and Kronan maintain a robust presence in the value-based pricing segment, while Swedish Match has expanded its General G.3 range in Norway, introducing new functional features like slimmer white pouch packaging in General G.3 Mint Strong Super Slim, targeting younger adult consumers.
With an extensive array of flavors available including Cinnamon, Mint, Long Cut, Berry Blend, and Citrus Blend, the availability of various flavored products is poised to drive significant growth in the global market during the forecasted period. This trend not only caters to diverse consumer preferences but also enhances the overall appeal and attractiveness of products, contributing to market expansion and profitability.
Mint Segment Leads the Market
The mint segment was valued at USD 549.92 million in 2017 and continued to grow until 2021. Mint-flavored products are among the increasingly popular tobacco- and nicotine-free substitutes that have been in demand lately. These alternatives might be appealing to people who want to stop smoking or cut back on their nicotine intake but still like the flavor and ritual of using snus. As a result, there is a growing market for mint-flavored substitutes, and new products are being created and introduced to satisfy this demand. Hence, the mint segment is expected to drive the growth of the global market during the forecast period.
Market - Revenue Share by Mint Segment, 2017-2027
For more details on other segments, Download Sample Report
Europe Holds a Prominent Position in the Market
Europe is estimated to contribute 57% to the growth of the global market during the forecast period. Europe dominates the global market, contributing over 55.20% of its share in 2022. The market is particularly concentrated in the Scandinavian region, with Sweden, Norway, and Denmark being the primary consumers and producers. Notably, European giants such as Swedish Match AB and GN Tobacco Sweden AB lead production in Sweden. However, many European countries have imposed strict regulations, even bans, on products, potentially hindering growth. Europe's market faces challenges due to these stringent regulations, particularly within the framework of WHO's MPOWER policies. Taxes and heightened awareness of the health risks associated with usage may further impede market expansion during the forecast period.
Market Size, By Region, Global, 2017-2027
To understand geographic trends Download Report Sample
The Market is fragmented in nature. Some significant players include Altria Group Inc., Another Snus Factory Stockholm AB, British American Tobacco Plc, Dholakia Tobacco Pvt. Ltd., Empire of Snus
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
GN Tobacco Sweden AB, Harsh International, Imperial Brands Plc, Japan Tobacco Inc., Philip Morris International Inc., Swisher International Inc., Wilsons and Co. Sharrow Ltd., TIGERSNUS ORGANIC SNUS TOBACCO, and Turning Point Brands Inc.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2021.
The Market has seen a surge in popularity, offering an alternative to traditional tobacco products like cigarettes. Made from tobacco leaves, snus is typically vaporized or steam pasteurized, reducing infection risks associated with smoke. It comes in various forms, including pouches, with flavors and blends like white, original, all white, and dry white, catering to diverse consumer preferences. With flavors ranging from eucalyptus, berries, cedar, bergamot, dry fruit, mint flavor, fruit flavor, snus appeals to a wide audience, including youth and young adults. Its smokeless nature mitigates the risk of respiratory illnesses while still delivering nicotine satisfaction. Despite concerns over health risks like lung, pancreatic, and oral cancer, the market continues to thrive, driven by a loyal customer base seeking a personalized, odorless experience with intense freshness and pleasantness. Snus, a smokeless tobacco product, has gained popularity as an alternative to traditional smoking. It typically consists of fermented tobacco blends, available in a variety of flavors like mint, fruits, and spices. The manufacturing process involves steam pasteurizing, ensuring the product is free from harmful microbes and tobacco-specific nitrosamines.
Key considerations for consumers include the form of snus—whether white, original, all white, dry white, or loose snus—and the desired flavor intensity. Mint-flavored snus, with its refreshing profile, is a popular choice among users. Fruit-flavored options add diversity to the market, appealing to a broad range of smokers seeking a personalized experience. While snus is a moist surface product, its dry and dark-colored variants offer unique options. Adjusting to consumer preferences, the market addresses the demand for safer alternatives, minimizing the risks associated with lung and pancreatic cancers. As the market continues to evolve, snus emerges as a convenient and flavorful choice for individuals looking to transition away from traditional smoking habits.
Salt, an essential ingredient in culinary practices worldwide, not only enhances flavor but also plays a crucial role in food preservation. When dissolved in hot water, salt creates a brine solution, a traditional method used for pickling and preserving various food items. Moreover, salt's hygroscopic nature makes it effective in absorbing moisture, prolonging the shelf life of perishable goods, even in a refrigerator. In agriculture, salt is utilized in hay production, where it aids in the drying process, preventing mold growth and maintaining hay quality. However, excessive salt intake, often from processed foods, can contribute to health issues such as hypertension and cardiovascular diseases. Furthermore, prolonged exposure to smoky environments, coupled with high salt consumption, may increase the risk of lung cancer. It's worth noting that while salt adds a savory flavor and a dark color to many dishes, moderation is key to maintaining a balanced diet and promoting overall well-being.
Snus Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.56% |
Market growth 2023-2027 |
USD 983.33 million |
Market structure |
Concentrated |
YoY growth 2022-2023(%) |
8.87 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 57% |
Key countries |
US, Sweden, Norway, Poland, and Spain |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Altria Group Inc., Another Snus Factory Stockholm AB, British American Tobacco Plc, Dholakia Tobacco Pvt. Ltd., Empire of Snus, GN Tobacco Sweden AB, Harsh International, Imperial Brands Plc, Japan Tobacco Inc., Philip Morris International Inc., Swisher International Inc., Wilsons and Co. Sharrow Ltd., TIGERSNUS ORGANIC SNUS TOBACCO, and Turning Point Brands Inc. |
Market dynamics |
Parent market analysis, market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Flavor
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.