1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Social Networking Market 2019 - 2023
- Historic Market Size - Data Table on Global Social Networking Market 2019 - 2023 ($ billion)
- 5.2 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
- 5.3 Distribution Channel segment analysis 2019 - 2023
- Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ billion)
- 5.4 Service segment analysis 2019 - 2023
- Historic Market Size - Service Segment 2019 - 2023 ($ billion)
- 5.5 Platform segment analysis 2019 - 2023
- Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
- 5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.7 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on global social networking market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share (2024-2029) (%)
- Data Table on Type - Market share (2024-2029) (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Advertising - Market size and forecast (2024-2029)
- Chart on Advertising - Market size and forecast (2024-2029) ($ billion)
- Data Table on Advertising - Market size and forecast (2024-2029) ($ billion)
- Chart on Advertising - Year-over-year growth (2024-2029) (%)
- Data Table on Advertising - Year-over-year growth (2024-2029) (%)
- 8.4 In-app purchase - Market size and forecast (2024-2029)
- Chart on In-app purchase - Market size and forecast (2024-2029) ($ billion)
- Data Table on In-app purchase - Market size and forecast (2024-2029) ($ billion)
- Chart on In-app purchase - Year-over-year growth (2024-2029) (%)
- Data Table on In-app purchase - Year-over-year growth (2024-2029) (%)
- 8.5 Paid apps - Market size and forecast (2024-2029)
- Chart on Paid apps - Market size and forecast (2024-2029) ($ billion)
- Data Table on Paid apps - Market size and forecast (2024-2029) ($ billion)
- Chart on Paid apps - Year-over-year growth (2024-2029) (%)
- Data Table on Paid apps - Year-over-year growth (2024-2029) (%)
- 8.6 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share (2024-2029) (%)
- Data Table on Distribution Channel - Market share (2024-2029) (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Google - Market size and forecast (2024-2029)
- Chart on Google - Market size and forecast (2024-2029) ($ billion)
- Data Table on Google - Market size and forecast (2024-2029) ($ billion)
- Chart on Google - Year-over-year growth (2024-2029) (%)
- Data Table on Google - Year-over-year growth (2024-2029) (%)
- 9.4 Apple - Market size and forecast (2024-2029)
- Chart on Apple - Market size and forecast (2024-2029) ($ billion)
- Data Table on Apple - Market size and forecast (2024-2029) ($ billion)
- Chart on Apple - Year-over-year growth (2024-2029) (%)
- Data Table on Apple - Year-over-year growth (2024-2029) (%)
- 9.5 App Store Distribution - Market size and forecast (2024-2029)
- Chart on App Store Distribution - Market size and forecast (2024-2029) ($ billion)
- Data Table on App Store Distribution - Market size and forecast (2024-2029) ($ billion)
- Chart on App Store Distribution - Year-over-year growth (2024-2029) (%)
- Data Table on App Store Distribution - Year-over-year growth (2024-2029) (%)
- 9.6 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ billion)
- Data Table on Market opportunity by Distribution Channel ($ billion)
10 Market Segmentation by Service
- 10.1 Market segments
- Chart on Service - Market share (2024-2029) (%)
- Data Table on Service - Market share (2024-2029) (%)
- 10.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service
- 10.3 Communication - Market size and forecast (2024-2029)
- Chart on Communication - Market size and forecast (2024-2029) ($ billion)
- Data Table on Communication - Market size and forecast (2024-2029) ($ billion)
- Chart on Communication - Year-over-year growth (2024-2029) (%)
- Data Table on Communication - Year-over-year growth (2024-2029) (%)
- 10.4 Entertainment - Market size and forecast (2024-2029)
- Chart on Entertainment - Market size and forecast (2024-2029) ($ billion)
- Data Table on Entertainment - Market size and forecast (2024-2029) ($ billion)
- Chart on Entertainment - Year-over-year growth (2024-2029) (%)
- Data Table on Entertainment - Year-over-year growth (2024-2029) (%)
- 10.5 Socialization - Market size and forecast (2024-2029)
- Chart on Socialization - Market size and forecast (2024-2029) ($ billion)
- Data Table on Socialization - Market size and forecast (2024-2029) ($ billion)
- Chart on Socialization - Year-over-year growth (2024-2029) (%)
- Data Table on Socialization - Year-over-year growth (2024-2029) (%)
- 10.6 Marketing - Market size and forecast (2024-2029)
- Chart on Marketing - Market size and forecast (2024-2029) ($ billion)
- Data Table on Marketing - Market size and forecast (2024-2029) ($ billion)
- Chart on Marketing - Year-over-year growth (2024-2029) (%)
- Data Table on Marketing - Year-over-year growth (2024-2029) (%)
- 10.7 Customer service - Market size and forecast (2024-2029)
- Chart on Customer service - Market size and forecast (2024-2029) ($ billion)
- Data Table on Customer service - Market size and forecast (2024-2029) ($ billion)
- Chart on Customer service - Year-over-year growth (2024-2029) (%)
- Data Table on Customer service - Year-over-year growth (2024-2029) (%)
- 10.8 Market opportunity by Service
- Market opportunity by Service ($ billion)
- Data Table on Market opportunity by Service ($ billion)
11 Market Segmentation by Platform
- 11.1 Market segments
- Chart on Platform - Market share (2024-2029) (%)
- Data Table on Platform - Market share (2024-2029) (%)
- 11.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
- 11.3 Website-based - Market size and forecast (2024-2029)
- Chart on Website-based - Market size and forecast (2024-2029) ($ billion)
- Data Table on Website-based - Market size and forecast (2024-2029) ($ billion)
- Chart on Website-based - Year-over-year growth (2024-2029) (%)
- Data Table on Website-based - Year-over-year growth (2024-2029) (%)
- 11.4 Mobile apps - Market size and forecast (2024-2029)
- Chart on Mobile apps - Market size and forecast (2024-2029) ($ billion)
- Data Table on Mobile apps - Market size and forecast (2024-2029) ($ billion)
- Chart on Mobile apps - Year-over-year growth (2024-2029) (%)
- Data Table on Mobile apps - Year-over-year growth (2024-2029) (%)
- 11.5 Hybrid platforms - Market size and forecast (2024-2029)
- Chart on Hybrid platforms - Market size and forecast (2024-2029) ($ billion)
- Data Table on Hybrid platforms - Market size and forecast (2024-2029) ($ billion)
- Chart on Hybrid platforms - Year-over-year growth (2024-2029) (%)
- Data Table on Hybrid platforms - Year-over-year growth (2024-2029) (%)
- 11.6 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- Chart on Market share by geography 2024-2029 (%)
- Data Table on Market share by geography 2024-2029 (%)
- 13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 13.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 13.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 13.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 13.10 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 13.11 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 13.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 13.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 13.14 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 13.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 13.16 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
- 13.17 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 13.18 Market opportunity by geography
- Market opportunity by geography ($ billion)
- Data Tables on Market opportunity by geography ($ billion)
- 13.19 South Korea - Market size and forecast (2024-2029)
- Chart on South Korea - Market size and forecast (2024-2029) ($ billion)
- Data Table on South Korea - Market size and forecast (2024-2029) ($ billion)
- Chart on South Korea - Year-over-year growth (2024-2029) (%)
- Data Table on South Korea - Year-over-year growth (2024-2029) (%)
- 13.20 UAE - Market size and forecast (2024-2029)
- Chart on UAE - Market size and forecast (2024-2029) ($ billion)
- Data Table on UAE - Market size and forecast (2024-2029) ($ billion)
- Chart on UAE - Year-over-year growth (2024-2029) (%)
- Data Table on UAE - Year-over-year growth (2024-2029) (%)
- 13.21 Spain - Market size and forecast (2024-2029)
- Chart on Spain - Market size and forecast (2024-2029) ($ billion)
- Data Table on Spain - Market size and forecast (2024-2029) ($ billion)
- Chart on Spain - Year-over-year growth (2024-2029) (%)
- Data Table on Spain - Year-over-year growth (2024-2029) (%)
- 13.22 Rest of World (ROW) - Market size and forecast (2024-2029)
- Chart on Rest of World (ROW) - Market size and forecast (2024-2029) ($ billion)
- Data Table on Rest of World (ROW) - Market size and forecast (2024-2029) ($ billion)
- Chart on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2024-2029) (%)
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Market positioning of companies
- Matrix on companies position and classification
- 16.3 Automattic Inc.
- Automattic Inc. - Overview
- Automattic Inc. - Product / Service
- Automattic Inc. - Key offerings
- 16.4 ByteDance Ltd.
- ByteDance Ltd. - Overview
- ByteDance Ltd. - Product / Service
- ByteDance Ltd. - Key offerings
- 16.5 Discord Inc.
- Discord Inc. - Overview
- Discord Inc. - Product / Service
- Discord Inc. - Key offerings
- 16.6 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
- 16.7 MediaLab.Ai
- MediaLab.Ai - Overview
- MediaLab.Ai - Product / Service
- MediaLab.Ai - Key offerings
- 16.8 Meetup
- Meetup - Overview
- Meetup - Product / Service
- Meetup - Key offerings
- 16.9 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key offerings
- 16.10 Myspace LLC
- Myspace LLC - Overview
- Myspace LLC - Product / Service
- Myspace LLC - Key offerings
- 16.11 Nextdoor Holdings Inc.
- Nextdoor Holdings Inc. - Overview
- Nextdoor Holdings Inc. - Product / Service
- Nextdoor Holdings Inc. - Key offerings
- 16.12 Pinterest Inc.
- Pinterest Inc. - Overview
- Pinterest Inc. - Product / Service
- Pinterest Inc. - Key offerings
- 16.13 Quora Inc.
- Quora Inc. - Overview
- Quora Inc. - Product / Service
- Quora Inc. - Key offerings
- 16.14 Rakuten Group Inc.
- Rakuten Group Inc. - Overview
- Rakuten Group Inc. - Product / Service
- Rakuten Group Inc. - Key offerings
- 16.15 Reddit Inc.
- Reddit Inc. - Overview
- Reddit Inc. - Product / Service
- Reddit Inc. - Key offerings
- 16.16 Snap Inc.
- Snap Inc. - Overview
- Snap Inc. - Product / Service
- Snap Inc. - Key offerings
- 16.17 Telegram Messenger Inc.
- Telegram Messenger Inc. - Overview
- Telegram Messenger Inc. - Product / Service
- Telegram Messenger Inc. - Key offerings
- 16.18 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Product / Service
- Tencent Holdings Ltd. - Key offerings
- 16.19 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- 16.20 Yelp Inc.
- Yelp Inc. - Overview
- Yelp Inc. - Product / Service
- Yelp Inc. - Key offerings
- 16.21 YouTube
- YouTube - Overview
- YouTube - Product / Service
- YouTube - Key offerings
- 16.22 Z Holdings Group
- Z Holdings Group - Overview
- Z Holdings Group - Product / Service
- Z Holdings Group - Key offerings
- 16.23 YouTube
- YouTube - Overview
- YouTube - Product / Service
- YouTube - Key offerings
- 16.24 ByteDance
- ByteDance - Overview
- ByteDance - Product / Service
- ByteDance - Key offerings
- 16.25 Twitter
- Twitter - Overview
- Twitter - Product / Service
- Twitter - Key offerings
- 16.26 Meta
- Meta - Overview
- Meta - Product / Service
- Meta - Key offerings
- 16.27 Adobe
- Adobe - Overview
- Adobe - Product / Service
- Adobe - Key offerings
- 16.28 IBM
- IBM - Overview
- IBM - Product / Service
- IBM - Key offerings
- 16.29 Google
- Google - Overview
- Google - Product / Service
- Google - Key offerings
- 16.30 Oracle
- Oracle - Overview
- Oracle - Product / Service
- Oracle - Key offerings
- 16.31 Salesforce
- Salesforce - Overview
- Salesforce - Product / Service
- Salesforce - Key offerings
- 16.32 Sprout Social
- Sprout Social - Overview
- Sprout Social - Product / Service
- Sprout Social - Key offerings
- 16.33 Hootsuite
- Hootsuite - Overview
- Hootsuite - Product / Service
- Hootsuite - Key offerings
- 16.34 Meltwater
- Meltwater - Overview
- Meltwater - Product / Service
- Meltwater - Key offerings
- 16.35 HubSpot
- HubSpot - Overview
- HubSpot - Product / Service
- HubSpot - Key offerings
- 16.36 Qualtrics
- Qualtrics - Overview
- Qualtrics - Product / Service
- Qualtrics - Key offerings
- 16.37 Khoros
- Khoros - Overview
- Khoros - Product / Service
- Khoros - Key offerings
- 16.38 Talkwalker
- Talkwalker - Overview
- Talkwalker - Product / Service
- Talkwalker - Key offerings
- 16.39 Agorapulse
- Agorapulse - Overview
- Agorapulse - Product / Service
- Agorapulse - Key offerings
- 16.40 Sendible
- Sendible - Overview
- Sendible - Product / Service
- Sendible - Key offerings
- 16.41 Zoho
- Zoho - Overview
- Zoho - Product / Service
- Zoho - Key offerings
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape