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Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

  • Published: Oct 2015
  • Pages: 86
  • SKU: IRTNTR7563
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Market outlook of the global spectacular outdoor advertising market

Spectacular outdoor advertising acts as a mass-market medium that primarily focuses on high-traffic areas to broadcast messages related to branding and support campaigns. The ability of spectacular outdoor advertising to deliver a brand's message continually across consumers of various demographics is responsible for this market’s modest growth rate of more than 7% during the forecast period.

In this market research report, Technavio’s analyst has estimated the Americas to account for the largest market share during the forecast period. The market in the Americas is niche and is characterized by the presence of major multinational brands who can afford spectacular outdoor advertising regularly. Consequently, this region is envisaged to account for more than 35% of the total market share by 2019.

Type-based segmentation of the spectacular outdoor advertising market

  • Physical spectacular outdoor advertising
  • Digital spectacular outdoor advertising

The physical spectacular outdoor advertising segment accounts for the largest market share during the forecast period. Factors like its cost effectiveness and its ability to effectively communicate the brand message to its audience are expected to result in this segment’s high market share by 2019.

Segmentation by medium and analysis of the spectacular outdoor advertising market

  • Permanent
  • Rotary
  • Junior

In this market study, Technavio’s market research analysts have estimated the permanent bulletins segment to account for approximately 72% of the total market share by 2019. The ability of permanent bulletins to influence a specific target audience based on the demographics is expected to account for this segment’s high market share during the forecast period.

Competitive landscape and key vendors

In developing countries, the market for spectacular outdoor advertising is still in its nascent stages but is characterized by intense competition due to the presence of multiple vendors. Factors like intense competition, rapid advances in technology, and frequent advances in digital technology pose significant challenges for the vendors during the forecast period. Therefore, in order to succeed in this competitive environment, vendors have to distinguish their product and service offerings through a clear and unique value proposition.

Leading vendors in this market are -

  • Clear Channel Outdoor
  • JCDecaux
  • Lamar Advertising
  • Outfront Media

Other prominent vendors analyzed in this market study are Adams Outdoor Advertising, AdSpace Networks, AirMedia, APG | SGA, APN Outdoor, Burkhart Advertising, Captivate Network, Cemusa, Clear Media, Daktronics, DDI Signs, Epamedia, EuroMedia Group, Eye Airports, Focus Media, Fairway Outdoor Advertising, IZ-ON Media, Primedia Outdoor, Stroer Media, Titan Outdoor, Van Wagner Communication, and Zoom Media.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global spectacular outdoor advertising market?
  • What are the key market trends impacting the growth of the global spectacular outdoor advertising market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global spectacular outdoor advertising market?
  • What are the market opportunities and threats faced by the vendors in the global spectacular outdoor advertising market?
  • Trending factors influencing the market shares of APAC, EMEA, and the Americas?
  • What are the key outcomes of the five forces analysis of the global spectacular outdoor advertising market?

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PART 01: Executive summary
Highlights 
PART 02: Scope of  the report
Market overview 
Base year 
Vendor segmentation 
Summation Errors 
Top-vendor offerings 
PART 03: Market research methodology
Research methodology 
Economic indicators 
PART 04: Introduction
Key market highlights 
PART 05: Market landscape
Market overview 
Market size and forecast 
Five forces analysis 
PART 06: Market segmentation  by type
Global Spectacular Outdoor Advertising Market by Type 
Global Physical Spectacular Outdoor Advertising 2014-2019 
Global Digital Spectacular Outdoor Advertising 2014-2019 
PART 07: Market segmentation by medium
Global Spectacular Outdoor Advertising Market by Medium 
PART 08: Market segmentation by medium
Global Permanent Spectacular Outdoor Advertising 
Global Rotary Spectacular Outdoor Advertising 
Global Junior Spectacular Outdoor Advertising 
PART 09: Geographical segmentation
Geographical Segmentation of Global Spectacular Outdoor Advertising Market 
Global Spectacular Outdoor Advertising in Americas 2014-2019 
Global Spectacular Outdoor Advertising in EMEA 2014-2019 
Global Spectacular Outdoor Advertising in APAC 2014-2019 
PART 10: Key leading countries
PART 11: Top Technological Trends
PART 12: Vendor landscape
Competitive Scenario 
Other prominent vendors 
PART 13: Key vendor analysis
Clear Channel Outdoor 
JCDecaux 
OUTFRONT Media 
Lamar 
PART 14: Appendix
List of abbreviation

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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