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The sports sunglasses market size is forecast to increase by USD 1.52 billion at a CAGR of 7.3% between 2022 and 2027. The growth of the market depends on several factors, including the growing popularity of sunglasses among the young and middle-aged population, the increasing occurrence of eye-related problems among the global population, and the increased demand for product customization. Sports sunglasses offer essential defense against harmful UV rays, including ultraviolet B rays, ensuring optimal eye safety during outdoor activities. Designed to minimize glare, improve contrast, and enhance visibility across the field, these sunglasses utilize specialized lenses made from durable polycarbonate materials. Sturdy and reliable, they provide athletes with peace of mind, enabling them to focus on their performance without compromising on safety.
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This market report extensively covers market segmentation by type (polarized and non-polarized), distribution channel (offline and online), and geography (Europe, APAC, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of market drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the polarized segment will be significant during the forecast period. The polarized or anti-glare lenses reduce eyestrain and light glare. They enhance visibility and sun safety. People working or having fun in the hot sun/daytime sometimes become irritated or get momentarily blinded by the reflected light and glare. Polarization can prevent the occurrence of a potentially catastrophic condition.
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The polarized segment was valued at USD 1.85 billion in 2017 and continued to grow until 2021. The filter on polarized sunglasses makes vertical light holes. Only light rays that are directed vertically toward the eyes will pass through those gaps. The sunglasses block all the horizontal light waves bouncing off a smooth pond or a shiny car hood. The outcome of this filtering is a somewhat darker-than-normal image when using polarized lenses.
However, polarized lenses make objects appear sharper and crisper, and they make it easier to perceive details. After hours of combating sun glare, users of polarized frequently report feeling less worn out than usual. Polarized sunglasses can be a good option for most everyday situations. Polarized glasses may be especially useful in activities such as fishing, boating, golfing, and snowy environments. Thus, these advantages are anticipated to drive the growth of the polarized segment of the market during the forecast period.
The growing popularity among the young and middle-aged population is notably driving the market growth, although factors such as the rising availability of substitute products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the key factors driving the industry growth is the growing popularity of sunglasses among the young and middle-aged population. There has been a great increase in global awareness of the need to safeguard one's eyes from any type of medical illness affecting one's eyes. Furthermore, the alarming rate at which the ozone layer has depleted has heightened awareness among the worldwide population in practically all locations to protect their eyes from any sort of injury. According to the World Cancer Research Fund International (WCRF), an estimated 300,000 new cases of Melanoma will be documented in 2020.
Moreover, with an increasing number of people participating in sports and other outdoor activities who regard to be an appealing and trendy accessory, the market for indestructible is expected to develop significantly over the next decade. Such factors are expected to increase demand for these unbreakable sports sunglasses throughout the forecast period.
Increasing participation in sports and healthy lifestyle trends is one of the key market trends that is expected to impact the industry positively in the forecast period. Endurance sports have also created a solid platform for aficionados to acquire a wide range of sports accessories, positively driving sales globally. In addition, over the last several years, the rate of participation in outdoor events such as the UK's first open water 10k race, Heliskiing across Canada, the Tour de France, and Ironman 70.3 Pays d'Aix has increased.
Along with it, businesses such as Persol, Mr. Leight, Prada Linea Rossa, and Cartier are providing consumers with the most recent styles of targeting skiing and winter sports enthusiasts. Such factors will further support the market growth in the forecast period.
One of the key challenges to the industry growth is the rising availability of substitute products, such as conventional and luxury eyewear. Although manufacturers are increasingly focusing on product differentiation through high levels of customization and personalization in the sports sunglass category, attributes such as polarized lenses and smudge-proof and anti-reflection properties can be observed in normal sunglasses as well.
Furthermore, these substitute category products are cheaper than and are available in abundance in the market, thereby resulting in lower switching costs for customers. In addition, market companies face high competition from the unorganized sector that offers at a low price, thereby negatively affecting the profitability of established players, thereby the overall market growth during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Sports Sunglasses Market Customer Landscape
companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
adidas AG: The company offers a wide range of cutting-edge technology, design and comfortable such as SP0063.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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Europe is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The UK, France, Italy, Spain, Germany, and other Nordic countries such as the Netherlands, Sweden, and Finland are the major contributors to the market in Europe. The increasing demand from consumers participating in various winter games, such as ice hockey and snowboarding, is one of the major factors expected to drive the growth of the market in the region.
The market is witnessing significant growth, driven by consumer demand for high-performance eyewear in athletic activities. Research in consumer goods and services, apparel, footwear, and fashion accessories underscores the importance of this segment. As more individuals engage in outdoor sports and activities, the demand for specialized eyewear, including sunglasses, continues to rise.
Key players like SunGod, Tekkerz Vulcanz, and Christopher Cloos offer innovative products tailored to the needs of athletes. Brands like Vulcanz Sunglasses and the Cloos-Brooksby collection are gaining popularity, leveraging advancements in materials like TR90 injection-molded frames for durability and comfort. North America dominates the global market, with a concentration of consumers seeking quality sport sunglasses. Companies like Adidas Group are capitalizing on this trend, offering stylish yet functional eyewear designed for active lifestyles.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Sports Sunglasses Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.3% |
Market growth 2023-2027 |
USD 1,511.28 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.8 |
Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
Performing market contribution |
Europe at 40% |
Key countries |
US, Canada, China, Germany, and Italy |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
adidas AG, Asg International SRL, Bolle Brands France SAS, COCO LENI, Decathlon Group, EssilorLuxottica, JULBO SA, Liberty Sport Inc., Marcolin Spa, MAUI JIM Inc., Nike Inc., Ocean Eyewear, Pilla Inc., PUMA SE, Rudy Project SpA, Safilo Group Spa, Suncloud Optics, Titan Co. Ltd., Under Armour Inc., and Yiwu Conchen Glasses Co. Ltd. |
Market dynamics |
Parent market analysis, Market Forecasting ,Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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