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Global Tea Pods Market 2017-2021

  • Published: Jun 2017
  • Pages: 68
  • SKU: IRTNTR14514
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The tea pods market report provides a detailed analysis of the market by product type (soft tea pods, tea capsules, and hard tea pods) and geography (the Americas, APAC, and EMEA). Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including Keurig Green Mountain, Nestlé, Tata Global Beverages, and Unilever.

Overview of the global tea pods market

Market research analysts at Technavio predict that the global tea pods market will grow steadily at a CAGR of close to 11% by 2021. This market research analysis identifies the convenience and time efficiency of single-serve tea pods and tea capsules to be one of the primary growth factors for this market. The expansion of urbanized population has led to the development of new habits and preferences for innovative and premium tea products. Additionally, the demand for the ready-to-eat (RTE) and ready-to-drink (RTD) packaged food and beverages is also growing due to increasing urbanized population base. As a result, various supermarkets and hypermarkets have started storing more convenient packaged food and beverages. In the case of tea, it has been noted that the convenient forms like tea pods and tea capsules are also becoming popular among consumers.

The increase in the use of compostable tea pods is one of the latest trends that will gain traction in the tea pods market in the coming years. Shifting consumer preferences and technological innovations have been encouraging vendors to come up with new product and packaging innovations such as compostable tea pods. For example, The Republic of Tea, a US-based hot beverages company, launched a range of environment-friendly single-serve tea pods under the brand name One Cuppa, in October 2013. The tea pods were 95% biodegradable and compatible with most tea-brewing and single-serve coffee machines.

Competitive landscape and key vendors

The global tea pods market is moderately fragmented because of the presence of a fewer number of large and small vendors. The vendors in the market compete on factors like price, quality, product differentiation, distribution, and promotion to gain an edge over their peers. Intense competition among vendors accompanied with rapid technological changes constitute significant risk factors to the operations of the vendors. Consequently, it becomes crucial for vendors in the market to differentiate their product and services through a unique and clear value proposition to survive and succeed in such an intensely competitive environment.

The leading vendors in the market are -

  • Keurig Green Mountain
  • Nestlé
  • Tata Global Beverages
  • Unilever

Few of the other prominent vendors in the market include Bigelow Tea, Cornish Tea, JACOBS DOUWE EGBERTS (JDE), Mother Parkers Tea & Coffee (MPTC), Red Diamond, Reily Foods Company (RFC), Starbucks Corporation, EEKANNE, The Republic of Tea, and VitaCup.

Segmentation by product type and analysis of the tea pods market

  • Soft tea pods
  • Tea capsules
  • Hard tea pods

During 2016, the soft tea pods segment accounted for the major shares of this market. These tea pods are packed as loose un-pressed tea portions, which are primarily brewed in specially designed machines and mainly used for the long cup. Additionally, these pods are lighter in weight and give flexibility when used in brewers with tight clearance; thereby, contributing to the growth of this industry segment in the coming years.

Geographical segmentation and analysis of the tea pods market

  • Americas
  • APAC
  • EMEA

This market study estimates that in terms of geographic regions, EMEA will be the major revenue contributor to the market by 2021 owing to factors like growing premiumization and the need for convenient food and beverage products. Additionally, many consumers are opting to have breakfast at home rather than in cafés and restaurants in countries like Spain and Portugal; as a result of which, the demand for tea pods is growing.  

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global tea pods market?
  • What are the key market trends impacting the growth of the global tea pods market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global tea pods market?
  • What are the market opportunities and threats faced by the vendors in the global tea pods market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global tea pods market?

Technavio also offers customization on reports based on specific client requirement.

 

PART 01: Scope of the report

PART 02: Research Methodology

PART 03: Introduction

  • Market outline

PART 04: Market landscape

  • Market overview
  • Market size and forecast
  • Global tea market
  • Global tea pods market
  • Five forces analysis

PART 05: Market segmentation by product type

  • Segmentation of global tea pods market by product type
  • Market overview
  • Global soft tea pods market
  • Global tea capsules market
  • Global hard tea pods market

PART 06: Geographical segmentation

  • Segmentation of global tea pods market by geography
  • Market overview
  • Tea pods market in EMEA
  • Tea pods market in the Americas
  • Tea pods market in APAC

PART 07: Key leading countries

  • Tea pods market in the US
  • Tea pods market in the UK
  • Tea pods market in Germany

PART 08: Decision framework

PART 09: Drivers and challenges

  • Market drivers
  • Market challenges

PART 10: Market trends

  • Rising consumer preference for premium products
  • Growing trends in compostable tea pods
  • Increasing availability and easier accessibility through online retailing

PART 11: Vendor landscape

  • Competitive scenario

PART 12: Key vendor analysis

  • Keurig Green Mountain
  • Nestlé
  • Tata Global Beverages
  • Unilever
  • Other prominent vendors

PART 13: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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