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The baby fashion accessories market size is forecast to increase by USD 1.53 billion, at a CAGR of 4.84% between 2022 and 2027. Market growth hinges on numerous factors. Urbanization's steady rise, coupled with an increasing population of working women, propels demand. The allure of designer and soft products amplifies this momentum. Urbanization fosters a concentration of consumers in cities, driving market expansion through heightened accessibility and demand. Similarly, the growing workforce of women seeks convenience and quality, fueling consumption. Designer products hold an aspirational value, appealing to discerning tastes and status-conscious consumers, further boosting market growth. Soft products, prized for their comfort and versatility, witness burgeoning demand amidst evolving lifestyle preferences. Together, these factors create a fertile ground for market expansion, fostering innovation and competition within the industry.
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This report extensively covers market segmentation by distribution channel (offline and online), type (baby clothing accessories, baby hosiery or knitwear accessories, baby winter wear, baby jewelry, and others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market is a vibrant landscape shaped by ethnicity, gender, and cultural practices. From traditional children-wear to innovative Breathing Wear, this industry reflects diverse social practices and parental preferences. Social differentiation manifests through varied social classes, influencing per capita income and product demand. Embracing sustainability, eco-friendly clothing is gaining traction in retail stores, catering to consumers prioritizing sustainable clothing. Digital sales propel accessibility, with brands like Nanit leading the charge in smart baby apparel. Amidst a surge in product innovation, the allure of non-essential items remains strong, fostering growth in the children-wear industry. The future of baby fashion accessories is bright, with trends like Breathing Wear reshaping the market landscape. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising number of working women is notably driving the baby clothing market growth. The number of women (aged 15-64) in employment increased by 7% between 2011 and 2022 in the US, the largest market for baby fashion accessories in North America. In Japan, this number was 6%. Japan is the second largest market for baby fashion accessories in APAC.
Women are the largest buyers in the global market as mothers indulge more closely in dressing their babies. With more women entering the workforce, they tend to become more potential buyers. Another factor is that as a growing number of new mothers return to work early, demand for daycare facilities and creches increases, where there is social pressure on dressing and presentation. This influences purchase decisions of baby fashion products. Also, the baby-boomer generation of grandparents, who have high disposable incomes, will aid the growth of the market during the forecast period.
Innovative designs and patterns are the primary trends in the baby clothing market. While pastel pink and blue colors are common colors in baby fashion accessories, companies are relaunching these colors but with modern digital prints and patterns like uneven stripes and giraffe and bird prints. Neon bags, gloves, and other accessories, like those launched by 7 A.M. Enfant, a New York-based company of baby clothes and accessories, are also gaining popularity.
Manufacturers are incorporating fashionable patterns and using licensed movie and cartoon content on baby fashion products. Need-based and functional accessories like bibs, socks, mittens, and hairbands are now launched in stylish prints, colors, and designs. A lot of the designs and patterns in baby fashion accessories also imitate adult fashion styles and designs. Thus, all these factors are expected to fuel the growth of the market during the forecast period.
Declining fertility and birth rates are the major challenge impeding market growth. The fertility rate is calculated based on the number of children that would be born to a woman if she were to live to the end of her childbearing years. It represents the chance for a woman, on average, to become pregnant in her childbearing life span. Considering this number as a standard average, marketers can easily target their audience. The average fertility rate has been declining globally since the last decade.
Moreover, the primary reason for this decline is the growing preference among women to have children later in their lives, between the ages of 30 and 34 years, when they are more secure financially. Other factors include urbanization and the resultant smaller households, and the wider availability of contraception methods. Such factors will negatively impact the revenue of companies in the baby clothing market during the forecast period.
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Roberto Cavalli Spa - The company offers baby fashion accessories such as belts, small leather goods, and scarves and foulards. .
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the offline segment will be significant during the forecast period. Offline distribution channels include retail formats such as specialty stores, hypermarkets, departmental stores, convenience stores, supermarkets, and warehouse clubs. The hypermarkets, supermarkets, convenience stores, and clubhouse stores segment offer a variety of brands and stock-keeping units (SKUs) at competitive prices. companies operating in the organized retail sector are based on factors such as geographical presence, ease of production and inventory management, and goods transportation.
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The offline segment was valued at USD 3.44 billion in 2017 and continued to grow until 2021. Department stores are one-stop solutions for shopping. The availability of all products at a single stop is the major factor for consumers to select department stores. Popular department stores that sell luxury handbags include Nordstrom, Barneys New York, Macys, and Sears Brands. Therefore, such strategies and the opening of new brand-specific stores for baby fashion accessories are expected to drive consistent sales growth through offline stores, which, in turn, will propel the growth of the market during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. The penetration of baby fashion accessories is relatively lower in APAC than in other developed markets. However, factors such as rapid urbanization, changes in lifestyles, the rising number of dual-income households, and the increasing number of nuclear families drive the growth of the market in APAC relatively faster than the developed markets. For instance, dual-household income has drastically increased by more than 60% between 2000-2021 in Japan. China, Japan, South Korea, India, and Australia are the major contributors of revenue to the market in the region. The rising concern about the aesthetic quotient of kids has increased the demand for high-quality and convenient baby fashion accessories. companies will focus on penetrating emerging markets in the region during the forecast period, owing to the opportunities for growth.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments.
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The market is a dynamic realm influenced by cultural practices and social norms, catering to discerning parents across various social classes. Baby showers and naming ceremonies punctuate the journey of welcoming newborns, reflecting both infant population and fertility rates. With disposable cash fueling demand, Baby Hair Accessories, Baby Glasses, and Baby Bags are coveted items, especially for Baby Girls and Baby Boys. Original designs featuring wavy stripes and animal prints dominate, alongside branded and designer clothing. In this landscape, eco-conscious consumers seek eco-friendly clothes, favoring brands like Nanit.
Moreover, despite advancements in medical sciences such as in-vitro fertilization and surrogacy, infant mortality rates remain a concern. Company analysis and industry influencers shape fashion trends, with social media wielding significant influence. Sustainable practices like re-commerce and renting are gaining momentum, driven by strict regulations regarding chemicals and a preference for natural materials like organic cotton and hemp. Gymboree, a prominent player, reflects the evolving landscape of fashionable baby apparel with its offers and discounts.
Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.84% |
Market growth 2023-2027 |
USD 1.53 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.6 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, China, Australia, Germany, and France |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
BabyVision Inc., Bonpoint, Carters Inc., Clayre and Eef, Crummy Bunny Inc., Gap Inc., Gerber Childrenswear, Hi Style Manufacturing Co., Lefty Production Co., Lovedbaby LLC, Mamas and Papas Ltd., Mothercare in Ltd., Nature Baby Ltd., Ningbo Younker Fashion Accessory Industrial Corp., Ralph Lauren Corp., Roberto Cavalli Spa, Royal Apparel, Sckoon Inc., The bonnie mob, and The Childrens Place Inc. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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