Overview of the global baby soothers and teethers market
The global baby soothers and teethers market is one of those markets where marketing strategies are aimed at the emotional appeal of parents rather than logical and point-based appeal. The end-user of this market are parents, who are always concerned about getting the best and the safest products for their children. The prospects for growth in this market are bolstered by the launch of products that are organic in nature. Also, factors such as the launch of innovative products in different sizes, shapes and designs, and functions, and the advent of non-toxic teethers that are free from BPA, lead, and phthalates will result in this market’s moderate market growth rate of nearly 4% by 2020.
Another important factor that foster growth in this market is the rise in demand for natural and organic soothers. Parents today prefer using baby care products that are not harmful to the children and do not cause any adverse reactions. Consequently, the demand for natural and organic products is on the rise, which in turn will aid in the growth of this market during the forecast period. An example of such a product is the Hevea soother, which is made from real rubber from the Hevea tree.
Segmentation by age and analysis of the baby soothers and teethers market
- 0-6 months
- 6-12 months
- 12-24 months
In this market research, analysts have estimated the 6-12 months segment to account for a market share of more than 51% by 2020. This segment's popularity stems from the fact that babies start developing teeth when they are 6-12 months old. Additionally, factors such as new product launches and the advent of products that are natural will foster the growth of this market segment during the predicted period.
Geographical segmentation of the baby soothers and teethers market
In terms of geography, the APAC region will be the largest market for baby soothers and teethers during the forecast period. The APAC region has been registering a high demand for baby soothers and teethers across varied categories over the past few years. Much of this high demand can be attributed to factors like the presence of a large population base, a significant rise in the standard of living, and the high per capita income in the region. According to this segmentation analysis, the APAC region will singlehandedly account for more than 35% of the total market share by 2020.
Competitive landscape and key vendors
The global baby soothers and teethers market is dominated by vendors like Philips, Pigeon, Mayborn Group, Handi-Craft, and Munchkin. The market is highly competitive as all the key players compete to gain maximum market shares. In this market, the vendors face various challenges in the form of prevailing competition and advances in technology. To succeed in this market, the vendors have to distinguish their products and services by formulating a clear and unique value proposition.
Top vendors in this market are -
- Handi-Craft
- Mayborn Group
- Munchkin
- Phillips
- Pigeon
Other prominent vendors analysed in this market study are Chicco, MAM, Nip, Nuby, Playtex, NUK, Medela, Zhejiang Rikang Baby Products, Summer Infant, Richell, and Mee Mee.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global baby soothers and teethers market?
- What are the key market trends impacting the growth of the global baby soothers and teethers market?
- What are the challenges to market growth?
- Who are the key vendors in the global baby soothers and teethers market?
- What are the market opportunities and threats faced by the vendors in the global baby soothers and teethers market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
- What are the key outcomes of the five forces analysis of the global baby soothers and teethers market?
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market overview
- Global baby products market
PART 06: Market landscape
- Global baby soothers and teethers market
- Global baby soothers market
- Global baby teethers market
- Five forces analysis
PART 07: Market segmentation by age
PART 08: Market segmentation by geography
- Baby soothers and teethers market in APAC
- Baby soothers and teethers market in Americas
- Baby soothers and teethers market in Europe
- Baby soothers and teethers market in MEA
PART 09: Market drivers
- Innovative marketing techniques
- Decreasing risk of SIDS
- New design development
PART 10: Impact of drivers
PART 11: Market challenges
- Declining global birth rates
- Side-effects of using baby soothers and teethers
- Increasing competition from local brands
PART 12: Impact of drivers and challenges
PART 13: Market trends
- Rise in online sales
- Demand for BPA-free soothers
- Demand for natural and organic soothers
PART 14: Vendor landscape
- Competitive scenario
- Key vendors 2015
- Other prominent vendors
PART 15: Key vendor analysis
- Handi-Craft
- Pigeon
- Philips
- Munchkin
- Mayborn Group
PART 16: Appendix
- List of abbreviations PART 17: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape