Global Twinkies Market 2017-2021

This industry research report identifies Hostess Brands, Grupo Bimbo, McKee Foods, pladis global, and Yamazaki Baking as the key vendors in the global twinkies market. This industry research report also presents a detailed analysis of the market by product filling (vanilla, chocolate, banana, and others), by distribution channel (supermarkets and hypermarkets, specialist retailers, convenience stores, individual retailers, and others), and by geography (the Americas, APAC, and EMEA).

Global twinkies market overview

Despite the growing health-consciousness, consumers are steadily consuming premium and indulgent foods such as cakes and pastries. The demand for twinkies is influenced by the increasing indulgences in cakes and pastries and increasing demand for on-the-go snacks. Consumption of these confectionery products is supported by the launch of new and unique flavors and innovative packaging. Technavio’s market research analysis has identified the increasing indulgence in cakes and pastries to be one of the primary growth factors for the twinkies market. Players in the twinky cakes market are offering high-fiber bakery products in regions such as Latin America and APAC. Our market analysts have estimated that this market will register a revenue of almost USD 2.5 billion by 2021.

Growing health consciousness among consumers and the awareness of benefits of natural organic baking ingredients such as natural flavors, sweeteners, and oils, are boosting the demand for organic products. Consequently, the consumers are depicting growing preference for organic baking ingredients, such as organic baking flours, aluminum-free baking powder, and gluten-free and organic bakery products, including organic Twinkies. Despite the high cost of these ingredients, the health benefits of organic baking ingredients encourage the consumers to opt for organic ingredients. According to our analysis, the increasing demand for organic twinkies will be one of the key trends that will gain traction in the twinkies market in the coming years.

Competitive landscape and key vendors

The twinkies market has the presence of several international and regional players. The entry of new players and the launch of new products by existing players will intensify the level of competition among the players in this marketspace. Twinkies manufacturers are engaged in extensive R&D investments and strategic M&As to meet the intense competition. To attain competitive advantage in the twinky cakes market, players are investing in R&D to develop new and innovative products.

The leading vendors in the market are

• Hostess Brands
• Grupo Bimbo
• McKee Foods
• pladis global
• Yamazaki Baking

The other prominent vendors in the market are Aryzta, B&G Foods, BreadTalk Group, Flowers Foods, REGENT FOOD, and Walmart.

Segmentation by product filling and the twinkies market analysis

• Vanilla
• Chocolate
• Banana

The vanilla filling will account for major shares in the twinky cakes market owing to the popularity of vanilla-flavored twinkies among young consumers in the age group of 13-18 years and millennial customers. To cater to the growing popularity, vanilla is the most common filling used in twinkies.

Geographical segmentation and the twinkies market analysis

• Americas
• APAC
• EMEA

The Americas will be the major rtevenue contributor to the twinky cakes market due to the increasing number of new product developments and demand for on-the-go snacks and convenience foods in this region. The launch of organic and gluten-free variants and entry of new players will boost the twinkies market growth in the Americas since consumers in this region are increasingly demanding for healthy yet on-the-go snacks and bakery products.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global twinkies market?
• What are the key market trends impacting the growth of the global twinkies market?
• What are the challenges to the twinkies market growth?
• Who are the key vendors in the global twinkies market?
• What are the market opportunities and threats faced by the vendors in the global twinkies market?
• Trending factors influencing the twinkies market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global twinkies market?

Technavio also offers customization on reports based on specific client requirement.