Global Twinkies Market 2017-2021
- Published: Nov 2017
- Pages: 80
- SKU: IRTNTR15349
Enjoy complimentary customisation on priority with our Enterprise License!
Single:
One user only.
Quick & easy download optionEnterprise:
Unlimited user access (Within your organization)
Complimentary Customization Included
This industry research report identifies Hostess Brands, Grupo Bimbo, McKee Foods, pladis global, and Yamazaki Baking as the key vendors in the global twinkies market. This industry research report also presents a detailed analysis of the market by product filling (vanilla, chocolate, banana, and others), by distribution channel (supermarkets and hypermarkets, specialist retailers, convenience stores, individual retailers, and others), and by geography (the Americas, APAC, and EMEA).
Global twinkies market overview
Despite the growing health-consciousness, consumers are steadily consuming premium and indulgent foods such as cakes and pastries. The demand for twinkies is influenced by the increasing indulgences in cakes and pastries and increasing demand for on-the-go snacks. Consumption of these confectionery products is supported by the launch of new and unique flavors and innovative packaging. Technavio’s market research analysis has identified the increasing indulgence in cakes and pastries to be one of the primary growth factors for the twinkies market. Players in the twinky cakes market are offering high-fiber bakery products in regions such as Latin America and APAC. Our market analysts have estimated that this market will register a revenue of almost USD 2.5 billion by 2021.
Growing health consciousness among consumers and the awareness of benefits of natural organic baking ingredients such as natural flavors, sweeteners, and oils, are boosting the demand for organic products. Consequently, the consumers are depicting growing preference for organic baking ingredients, such as organic baking flours, aluminum-free baking powder, and gluten-free and organic bakery products, including organic Twinkies. Despite the high cost of these ingredients, the health benefits of organic baking ingredients encourage the consumers to opt for organic ingredients. According to our analysis, the increasing demand for organic twinkies will be one of the key trends that will gain traction in the twinkies market in the coming years.
Competitive landscape and key vendors
The twinkies market has the presence of several international and regional players. The entry of new players and the launch of new products by existing players will intensify the level of competition among the players in this marketspace. Twinkies manufacturers are engaged in extensive R&D investments and strategic M&As to meet the intense competition. To attain competitive advantage in the twinky cakes market, players are investing in R&D to develop new and innovative products.
The leading vendors in the market are
- Hostess Brands
- Grupo Bimbo
- McKee Foods
- pladis global
- Yamazaki Baking
The other prominent vendors in the market are Aryzta, B&G Foods, BreadTalk Group, Flowers Foods, REGENT FOOD, and Walmart.
Segmentation by product filling and the twinkies market analysis
- Vanilla
- Chocolate
- Banana
The vanilla filling will account for major shares in the twinky cakes market owing to the popularity of vanilla-flavored twinkies among young consumers in the age group of 13-18 years and millennial customers. To cater to the growing popularity, vanilla is the most common filling used in twinkies.
Geographical segmentation and the twinkies market analysis
- Americas
- APAC
- EMEA
The Americas will be the major rtevenue contributor to the twinky cakes market due to the increasing number of new product developments and demand for on-the-go snacks and convenience foods in this region. The launch of organic and gluten-free variants and entry of new players will boost the twinkies market growth in the Americas since consumers in this region are increasingly demanding for healthy yet on-the-go snacks and bakery products.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global twinkies market?
- What are the key market trends impacting the growth of the global twinkies market?
- What are the challenges to the twinkies market growth?
- Who are the key vendors in the global twinkies market?
- What are the market opportunities and threats faced by the vendors in the global twinkies market?
- Trending factors influencing the twinkies market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global twinkies market?
Technavio also offers customization on reports based on specific client requirement.
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
- Market outline
PART 05: MARKET LANDSCAPE
- Market overview
- Global Twinkies market
- Five forces analysis
PART 06: MARKET SEGMENTATION BY TYPE OF PRODUCT FILLING
- Global Twinkies market by vanilla filling
- Global Twinkies market by chocolate filling
- Global Twinkies market by banana filling
- Global Twinkies market by other fillings
PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- Supermarkets and hypermarkets
- Specialist retailers
- Convenience stores and individual retailers
- Others
PART 08: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas — Market size and forecast
- EMEA — Market size and forecast
- APAC — Market size and forecast
- Key leading countries
- US — Market size and forecast
- Canada — Market size and forecast
- Mexico — Market size and forecast
- UK — Market size and forecast
- Italy — Market size and forecast
- France — Market size and forecast
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Increasing demand for gluten-free products
- Increasing demand for organic Twinkies
- Increasing online sales
PART 12: VENDOR LANDSCAPE
- Competitive scenario
- Hostess Brands
- Grupo Bimbo
- MCKEE FOODS
- pladis global
- Yamazaki Baking
- Other prominent vendors
PART 13: APPENDIX
- List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
Why should you prefer Technavio's market insights report?
Certified ISO 9001 : 2015

We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.

We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.

Single:
One user only.
Quick & easy download optionEnterprise:
Unlimited user access (Within your organization)
Complimentary Customization Included
2500 USD
Get the report (PDF) sent to your email within minutes.
Subscribe & Save
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
- Our analysts will work directly with you and understand your needs
- Get data on specified regions or segments, competitor and Vendors
- Data will be formatted and presented as per your requirements
- We offer $1000 worth of FREE customization at the time of purchase
Let us help you make report more suited to your requirements.
- Get a competitive breakdown as per your niche industry
- Customize the data with various metrics that meet your business prerequisite
- Understand Revenue Sources, Customers and many more
- Details on Market Share
- These customizations are done in a short amount of time by our analysts and industry experts
