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With the increasing number of health-conscious customers, manufacturers have the need to produce chips either by changing their manufacturing process or by introducing healthy ingredients. Technavio’s market research report has identified increasing demand for low-calorie vegetable chips as one of the primary factors that will fuel the growth of the vegetable chips market in the coming years. It is important for the chips manufacturers to focus on reduction of fat content, optimum frying conditions and the use of certain starch and emulsifiers must be used. Moreover, manufacturers are changing their process by using hydrogenated fats with other naturally blended solid fats to meet the consumer expectations. Our market research analysts estimate that this market will grow steadily at a CAGR of almost 10% by 2021.
Rise in demand for gluten-free products is one of the key trends contributing towards the vegetable chips market. Several gluten intolerances incidenes have been reported which has triggered the alrm to manufacture gluten-free food products. Gluten related diseases such as celiac disease causes autoinnune disorder, where the small intestine cannot digest the gluten present in foods such as wheat, barley, and rye. Apart from celiac disease, gluten can cause gut inflammation, hypothyroidism. and type 1 diabetes. Owing to all these health issues, manufacturers are focusing on producing gluten-free products for the customer and this shift will drive the growth of the veggie chips market.
The vegetable chips market is highly fragmented due to the presence of several manufacturers. Several international and regional players compete on parameters such as pricing, new product launches, product line extensions, strategic alliances, and promotional activities. It is essential for the players to distinguish their product through a unique and clear value proposition to sustain the competitive environment of the veggie chips market.
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
PART 05: MARKET LANDSCAPE
PART 06: MARKET SIZING
PART 07: FIVE FORCES ANALYSIS
PART 08: CUSTOMER LANDSCAPE
PART 09: MARKET SEGMENTATION BY APPLICATION
PART 10: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 11: REGIONAL LANDSCAPE
PART 12: DECISION FRAMEWORK
PART 13: DRIVERS AND CHALLENGES
PART 14: MARKET TRENDS
PART 15: VENDOR LANDSCAPE
PART 16: APPENDIX
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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