Global Vegetable Chips Market 2017-2021

Overview of the global vegetable chips market

With the increasing number of health-conscious customers, manufacturers have the need to produce chips either by changing their manufacturing process or by introducing healthy ingredients. Technavio’s market research report has identified increasing demand for low-calorie vegetable chips as one of the primary factors that will fuel the growth of the vegetable chips market in the coming years. It is important for the chips manufacturers to focus on reduction of fat content, optimum frying conditions and the use of certain starch and emulsifiers must be used. Moreover, manufacturers are changing their process by using hydrogenated fats with other naturally blended solid fats to meet the consumer expectations. Our market research analysts estimate that this market will grow steadily at a CAGR of almost 10% by 2021.

Rise in demand for gluten-free products is one of the key trends contributing towards the vegetable chips market. Several gluten intolerances incidenes have been reported which has triggered the alrm to manufacture gluten-free food products. Gluten related diseases such as celiac disease causes autoinnune disorder, where the small intestine cannot digest the gluten present in foods such as wheat, barley, and rye. Apart from celiac disease, gluten can cause gut inflammation, hypothyroidism. and type 1 diabetes. Owing to all these health issues, manufacturers are focusing on producing gluten-free products for the customer and this shift will drive the growth of the veggie chips market.

Competitive landscape and key vendors

The vegetable chips market is highly fragmented due to the presence of several manufacturers. Several international and regional players compete on parameters such as pricing, new product launches, product line extensions, strategic alliances, and promotional activities. It is essential for the players to distinguish their product through a unique and clear value proposition to sustain the competitive environment of the veggie chips market.

The leading vendors in the market are-

• Calbee
• OUR LITTLE REBELLION
• PepsiCo
• Snikiddy
• Zweifel

The other prominent vendors in the market are AIB Foods, The Forager Foods, Hain Celestial, nehf, popchips, Seeberger, Sensible Portions, The Better Chip, and Wai Lana Productions.

Segmentation by product type and analysis of the vegetable chips market

• Crisps
• Extruded

During 2016, the crisps segment accounted for the major shares of the vegetable chips market. Vegetables crisps are the most consumed chips and are produced by several manufacturers. Vegetable crisps contains ingredients like sea salt and minimum spices keeping health benefits in mind. These chips are the best substitute of potato chips as they contain less fat and calories along with higher nutritional value. The growth of this segment in turn contribute to the growth of the veggie chips market.

Segmentation by geography and analysis of the vegetable chips market

• Americas
• APAC
• EMEA

This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the vegetable chips market throughout the forecast period. Owing to the use of healthy vegetables like beetroot, sweet potato, parsnips, kale, beans, this market is gaining popularity in this region. Moreover, use of sea salt and other natural ingredients are driving the veggie chips market positively.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global vegetable chips market?
• What are the key market trends impacting the growth of the global vegetable chips market?
• What are the challenges to global vegetable chips market growth?
• Who are the key vendors in the market?
• What are the market opportunities and threats faced by the vendors in the global vegetable chips market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global vegetable chips market?

Technavio also offers customization on reports based on specific client requirement.