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The watermelon seeds market size has the potential to grow by USD 681.91 million during 2020-2024, and the market's growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by application (edible seeds, non-edible seeds, and agricultural seeds) and geography (APAC, Europe, North America, MEA, and South America). Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including BASF SE, Bayer AG, Cronus seeds, Emerald seeds Inc., Groupe Limagrain Holding, LG Chem Ltd., Origene seeds Ltd., Rijk Zwaan Zaadteelt en Zaadhandel BV, Sakata Co. Ltd., Syngenta AG, Taj Agro Products Ltd., Takii and Co. Ltd., Tokita Seed Co. Ltd., United Genetics Seeds Co., and Victory Seed Co.
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The market is fragmented. The established market players enjoy a competitive advantage owing to their large scale of operations, brand names, and high investment capabilities. The adoption of stringent quality and packaging regulations by many countries is making it difficult for new entrants to thrive in the market. The global watermelon seeds market is expected to move toward consolidation owing to a considerable rise in mergers and acquisitions, especially among top players. BASF SE, Bayer AG, and Cronus seeds are some of the major market participants. Although the rising application of watermelon seeds in beauty care will offer immense growth opportunities, the growing threat from alternate superfoods will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this watermelon seeds market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market's competitive landscape and offers information on the products offered by various companies. Moreover, this watermelon seeds market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This report provides information on the production, sustainability, and prospects of several leading companies, including:
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APAC was the largest watermelon seeds market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. Factors such as the growing awareness of the health benefits of watermelon seeds will significantly drive watermelon seeds market growth in this region over the forecast period.
46% of the market's growth will originate from APAC during the forecast period. China, India, and Australia are the key markets for watermelon seeds in APAC. Market growth in this region will be faster than the growth of the market in other regions.
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Edible watermelon seeds are primarily used in food and beverage products. They are used as an ingredient in seasonings and cooking oils and are also sold as powders and roasted snacks. These seeds are increasingly being incorporated into food not just as a flavoring and seasoning ingredient but also as a nutrient-rich superfood. Watermelon seeds are significantly popular as eatables in China and countries in the Middle East. Therefore, the watermelon seeds market share growth by the edible seeds segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the watermelon seeds market size.
Watermelon seed oil is rich in vitamins, minerals, and unsaturated fatty acids and is used as an active ingredient in several skin and hair care products. Watermelon seed oil has high moisturizing and nutritive properties and can dissolve skin oil or sebum. As a result, it is used in moisturizing creams and gels, and anti-aging and detoxification products. Moreover, watermelon seed oil is also used to dilute thick essential oils. These applications of watermelon seeds in the beauty care sector will boost the growth of the market during the forecast period.
The vegan population, especially in countries such as the US, the UK, China, and Australia, has increased rapidly in the last few years. This rise in vegan population can be attributed to factors such as the increasing adoption of healthy lifestyles and the growing awareness about the benefits of vegan products. This has increased the demand for vegan food products and superfoods such as watermelon seeds, flax seeds, sesame seeds, and quinoa seeds. Vendors in the food and beverage industry are also focusing on positioning these plant-based product offerings as convenient on-the-go nutrition products because of their high nutritional value. The rising popularity of veganism will be one of the critical trends that will fuel watermelon seeds market growth at a CAGR of almost 9% during the forecast period.
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Executive Summary
Market Landscape
Market Sizing
Five Forces Analysis
Market Segmentation by Application
Customer landscape
Geographic Landscape
Vendor Landscape
Vendor Analysis
Appendix
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