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Global Packaged Wheatgrass Products Market 2017-2021

  • Published: May 2017
  • Pages: 70
  • SKU: IRTNTR13246
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This industry research report identifies Pines International, Naturya, Bondi Wheatgrass Juice, and NOW Foods as the key vendors in the global packaged wheatgrass products market. This industry research report also presents a competitive analysis of the market by product type (wheatgrass pharmaceutical products, wheatgrass juice, and wheatgrass powder) and by geography (the Americas, APAC, and EMEA).

Overview of the global packaged wheatgrass products market

Market research analysts at Technavio predict that the global packaged wheatgrass products market will grow steadily during the next four years and post a CAGR of over 12% by 2021. This market research analysis identifies the growing awareness about the health benefits of packaged wheatgrass products as one of the primary growth factors for this market. Wheatgrass is produced from the cotyledons of the wheat plant and there are numerous health benefits associated with the consumption of packaged wheatgrass products. Due to the various health benefits involved, wheatgrass is sold as a dietary supplement in various forms such as juice, capsules, powder, pills, and tablets. The health benefits that the consumers can avail by the consumption of these packaged wheatgrass products include the treatment of skin diseases, weight loss, detoxification, improvement of immunity and cancer protection, prevention of tooth decay, and overcome depression. With the increasing health consciousness among people across the globe, such benefits will have a significant impact on the growth of the packaged wheatgrass products market during the forecast period.

One of the latest trends that will gain traction in the packaged wheatgrass products market in the coming years is the demand for high protein content products. Due to the rise in awareness of the benefits of leading a healthy lifestyle, the demand for high protein content products will considerably increase. Packaged wheatgrass products are increasingly preferred over other snack foods due to their low-calorie and high fiber content. Furthermore, the increase in availability and accessibility of protein-rich products in supermarkets, hypermarkets, and convenience stores also boosts the growth for healthy products.

Competitive landscape and key vendors

With the presence of international and national vendors, the packaged wheatgrass products market appears to be highly-fragmented. Vendors in this market compete against each other based on factors such as product portfolio, product differentiation, and pricing. The competition among the vendors is expected to intensify due to the increase in demand for healthy superfood products and product innovations with exotic flavors. Furthermore, the vendors are gaining a better understanding of local consumer preferences to increase their market presence.

The leading vendors in the market are -

  • Pines International
  • Naturya
  • Bondi Wheatgrass Juice
  • NOW Foods

The other prominent vendors in the market include Amazing Grass, DrBerg.com, e-Pha-Max, GirmesWheatGrass.com, Innocent, NAVITAS ORGANICS, Nutriblade, Synergy Natural Products, Terrasoul Superfoods, and Shangyu City Wanshida Wheat Co.

Segmentation by product type and analysis of the packaged wheatgrass products market

  • Wheatgrass pharmaceutical products
  • Wheatgrass juice
  • Wheatgrass powder

During 2016, the wheatgrass pharmaceutical products segment accounted for the major shares and dominated the packaged wheatgrass products market. Pills are made of high-grade wheatgrass and are manufactured under strict safety guidelines. Factors such as the higher concentrations of nutrients and the convenience among wheatgrass pills over wheatgrass juice will contribute to the growth of this industry segment in the coming years. The primary reasons for the preference of consumers towards pills over juices is to cut down on the unpleasant taste of wheatgrass juice and the risk of contamination when stored.

Geographical segmentation and analysis of the packaged wheatgrass products market

  • Americas
  • APAC
  • EMEA

This market study estimates that in terms of geographic regions, the Americas will be the major revenue contributor to the market by 2021. The high demand for packaged wheatgrass products is due to the growing awareness about the associated health benefits and the increasing penetration of these products. The increase in the disposable income, changing consumer patterns, and the growing middle-class population, are some of the other factors that will fuel the growth of the packaged wheatgrass products market in this region.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global packaged wheatgrass products market?
  • What are the key market trends impacting the growth of the global packaged wheatgrass products market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global packaged wheatgrass products market?
  • What are the market opportunities and threats faced by the vendors in the global packaged wheatgrass products market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global packaged wheatgrass products market?

Technavio also offers customization on reports based on specific client requirement.

Wheatgrass is the young shoot of the wheat plant, made available for consumption in the form of dried powder, tablets or capsules, and juices. Wheatgrass drinks are a rich, concentrated source of vitamins A, B, C, K, and E, potassium, calcium, sodium, sulfur, and amino acids. Wheatgrass juice, due to its high chlorophyll content, is also believed to cleanse the blood. To support clients gain a competitive edge, the global market research firm Technavio provides an extensive collection of industry market research reports on multiple aspects of the non-alcoholic beverage sector, which is a crucial part of the food and beverage industry.

To identify the industry’s growth prospects, research analysts at Technavio follow a mix of primary and secondary market data collection method and consider factors like the market size and the demand for multiple products across the globe. This upcoming report on packaged wheatgrass products market also considers the growth of the similar markets such as super fruit juices and cider, which are expected to project at a CAGR of above 7% and almost 5% respectively, during the period 2017 to 2021. According to Technavio’s market research analysts, the increase in disposable income worldwide, and the growing accessibility to various superfoods products through organized retailing will fuel the growth for non-alcoholic beverages market worldwide in the next few years.

The upcoming industry research report on the packaged wheatgrass products market also identifies the key drivers, emerging trends, coupled with the challenges currently experienced by the non-alcoholic beverage sector. It also presents an insight into the dynamically changing competitive scenario to present an overall view of the future of the food and beverage industry.

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market overview
  • Overview of global superfoods market
  • Global packaged wheatgrass products market
  • Five forces analysis

PART 06: Segmentation by product type

  • Global packaged wheatgrass products market by product type
  • Global wheatgrass pharmaceutical products market
  • Global wheatgrass juice products market
  • Global wheatgrass powder products market

PART 07: Segmentation by geography

  • Global packaged wheatgrass products market by geography
  • Packaged wheatgrass products market in the Americas
  • Packaged wheatgrass products market in EMEA
  • Packaged wheatgrass products market in APAC

PART 08: Key leading countries

  • Packaged wheatgrass products market in the US
  • Packaged wheatgrass products market in China
  • Packaged wheatgrass products market in the UK
  • Packaged wheatgrass products market in Canada
  • Packaged wheatgrass products market in India

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Market challenges

PART 11: Market trends

  • Increasing availability through online retailers
  • Demand for high protein content products
  • Growing vegan population

PART 12: Vendor landscape

  • Competitive scenario

PART 13: key vendor analysis

  • Pines International
  • Naturya
  • Bondi Wheatgrass Juice
  • NOW Foods

PART 14: Other prominent vendors

  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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