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The whipping cream market size is estimated to increase by USD 1.77 billion and grow at a CAGR of 5.65% between 2022 and 2027.
The driving force behind the growth of the market lies in the surging consumer demand, particularly fueled by the proliferation of cafes. These establishments utilize whipped cream extensively in various beverages like coffee, milkshakes, and iced tea, as well as in desserts such as cakes, waffles, and pies. As urbanization continues to draw more people into cities, coupled with the rise of a white-collar workforce, the demand for cafe experiences escalates, thereby propelling the consumption of whipped cream. Moreover, the expansion of infrastructure in developing nations, including new airports and highways, provides fertile ground for large coffee chains to establish their presence, contributing significantly to the market's growth trajectory. This trend is expected to persist and drive market expansion during the forecast period.
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This market report extensively covers market segmentation by distribution channel (offline and online), product (dairy-based and non-dairy-based), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Dairy-based products are commonly used in bakeries and restaurant chains such as coffee shops. This variation is widely used in baking and pastry to achieve a soft, moist, and creamy texture that lasts. The rising number of cafes will also boost this segment as it is used as a topping for coffee, hot chocolate, and other sweet drinks. Whipped cream is also available in cans or dispensed jars, which often contain additional ingredients, such as preservatives, artificial flavorings, and stabilizers. It can be used as a topping on cakes, cupcakes, puddings, mousses, fresh berries, pies, and fruit salads. Widespread use of such dairy-based products is likely to drive market growth during the forecast period.
The global non-dairy whipped cream market is driven by several factors, such as the rising demand for non-dairy products due to lactose intolerance and vegetarian diets. Many consumers choose lactose-free products because they perceive them to be healthy. Most consumers believe that cow's milk products can affect the digestive system and cause bloating. In addition, the growing demand for vegetarianism is also increasing the demand for non-dairy or plant-based products. This also encourages suppliers to launch new products and meet the growing demand. Therefore, these factors will drive the growth of the market during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline segment includes a wide range of products that cater to various tastes and culinary preferences of consumers. Retailers like supermarkets and hypermarkets as well as specialty stores continue to play a key role in the market. Shopping in a physical environment permits consumers to experience products for themselves, evaluate packaging, and make immediate purchasing decisions.
The offline segment was valued at USD 3.64 billion in 2017.
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Additionally, certain areas or demographic groups may not have access to high-quality Internet or be more focused on the shopping habits of the community, meaning there is always a demand for fresh ice cream retailed online. gland. However, the offline market faces competition from online retailers that offer home delivery and a wider selection of products, such as niche items and whipped cream for children. Traditional retailers are looking for ways to improve the customer experience, such as store layout, product visibility, and customer service. These factors will drive the growth of the market during the forecast period.
The online market has changed a lot in recent years. Customers can browse a variety of whipped creams, compare prices, and have them delivered to their homes. Advances in freezing technology and packaging methods have greatly improved the quality and durability of whipped cream. Additionally, e-commerce companies and niche online grocery platforms understand the potential of frozen foods online and have invested heavily to improve their products. A user-friendly interface, personalized recommendations, and fast delivery system also drive the growth of this segment during the forecast period.
North America is estimated to contribute 35% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. the US and Canada are the top markets with the most increased demand for coffee and over 25,000 chain specialty coffee shops across the globe. In the US, whipped cream has evolved as one of the most popular foods. It is used as a topping on coffee and in many baked goods. Therefore, demand for bakery products and the increasing number of cafes in the region will drive the growth of the market in the North American region.
Furthermore, the regional whipped cream market is witnessing steady growth amid more exhaustive acceptance of whipped cream products over other toppings like half-and-half and other toppings like syrup. Additionally, the fact that whipped cream is more affordable and available in North America is driving the market in the region. Hence, such factors are expected to drive market growth in the region during the forecast period.
Consumer Demand and Convenience: The Whipping Cream Market is witnessing a surge in demand driven by consumer preferences for convenience. Ready-made whipping cream appeals to busy consumers and foodservice establishments, facilitating quick and hassle-free dessert preparation, coffee embellishments, and bakery creations.
Quality and Non-Dairy Options: Quality remains paramount in consumer choices, with a rising inclination towards premium and non-dairy options. Whipping creams are evolving to meet diverse dietary preferences, offering non-dairy alternatives that cater to lactose-intolerant and vegan consumers.
Diverse Applications in Food Industry: The versatility of whipping cream makes it a staple in various segments of the food industry, from desserts like cakes, pastries, and cheesecakes to savory dishes like sauces, soups, and meat accompaniments. Its ability to enhance texture and flavor across sweet, spicy, salty, and bitter profiles ensures its widespread usage in diverse culinary creations.
Health-Conscious Choices: With increasing health consciousness among consumers, there's a growing demand for whipping creams with reduced saturated fat content. Manufacturers are innovating to offer healthier options without compromising on taste or texture, aligning with consumer preferences for healthier food choices.
Emergence of Novel Dessert Concepts: The popularity of desserts like ice cream, puddings, waffles, and milkshakes continues to drive the demand for whipping cream. The market is witnessing the emergence of novel dessert concepts that leverage whipping cream's creamy texture and ability to enhance sweetness, contributing to its sustained growth in the dessert segment.
Overall, the Whipping Cream Market is experiencing dynamic shifts driven by evolving consumer preferences, convenience-driven lifestyles, quality expectations, and the need for healthier alternatives, all of which are shaping its trajectory towards innovation and growth.
Rising demand for organic whipping cream is the primary trend shaping the growth of the market. Consumers are attempting to reduce their consumption of foods containing pesticides and chemical fertilizers. The raw materials used to make organic ones are produced organically, which means that only organic fertilizers and pesticides are used for production.
In addition, consumers in developed countries such as the US, Italy, France, and Germany buy organic products at higher prices than traditional products. Manufacturers are concentrating on providing natural and organic whipped cream to meet increasing consumer demand. Thus, an increasing number of organic brands will drive the growth of the market during the forecast period.
Stringent regulations towards food and beverage manufacturers is a challenge that affects the growth of the market. Many government agencies in different countries set standards that food and beverage manufacturers, including whipping cream makers, must follow. In the US, food manufacturers must follow guidelines established by the Food and Drug Administration (FDA). In European Union (EU) countries, manufacturers must comply with the rules and regulations set by the European Food Safety Authority (EFSA).
In the UK, only products that contain at least 35% milk fat and can be whipped can be called whipped cream. Conceding with such regulations is a difficult task for manufacturers and any deviation from the labeling and instructions prescribed by regulatory authorities will affect players brand image, hindering the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
The market report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027.
The market caters to a wide array of dietary preferences and culinary needs, spanning from bakeries to fast food restaurants. With a growing health-conscious consumer base, there's an increasing demand for low-fat and non-dairy options, prompting the rise of plant-based whipped creams and biodegradable packaging materials. Professional chefs and home cooks alike seek premium, natural ingredients for their creations, emphasizing clean labels and exotic flavors. Consumer preferences drive innovation in flavor-infused and sugar-free products, while health and wellness considerations prompt the development of low-calorie options. The market's reliability and superior quality ensure its resilience in the face of capacity restrictions and security concerns, making it the preferred choice for both gourmet and convenience segments.
The market serves as an essential ingredient in the creation of customized cakes and homemade desserts, catering to the discerning palates of consumers in the bakery and foodservice sectors. With a growing trend towards health consciousness, demand surges for low-fat options and dairy-free whipping creams. Flavour-infused varieties and exotic flavors tantalize taste buds, while bioplastic materials address environmental concerns. From casual restaurants to gourmet establishments, Chantilly cream and coconut cream enhance the richness of cheesecakes and other pastry products. Embracing high-quality standards, the market thrives on health-conscious consumers seeking healthy foods amidst rising concerns over foodborne diseases and high sugar content.
Whipping Cream Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.65% |
Market growth 2023-2027 |
USD 1.77 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.87 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Agropur Dairy Cooperative, Arla Foods amba, Bakels Worldwide, Borden Dairy Company, Cabot Creamery, Califia Farms LLC, Conagra Brands Inc., Dairy Farmers of America Inc., DMK Deutsches Milchkontor GmbH, Gay Lea Foods Co operative Ltd., Granarolo S.P.A., Gujarat Cooperative Milk Marketing Federation Ltd., Hanan Products Co. Inc., Land O lakes Inc., Natures Charm, Palsgaard AS, Rich Products Corp., Royal FrieslandCampina NV, Tatua Co operative Dairy Co. Ltd., and The Kraft Heinz Co. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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