Global Wrist Wearable Market 2017-2021

  • Published: Sep 2017
  • Pages: 80
  • SKU: IRTNTR14575

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This industry research report identifies Apple, Fitbit, Garmin, Lenovo, Samsung Electronics, and Xiaomi as the key vendors in the global wrist wearable market. This industry research report also presents a comprehensive analysis of the market by product type (smartwatch and fitness band) and by geography (the Americas, APAC, and EMEA).

Overview of the global wrist wearable market

Technavio’s market study identifies the increasing popularity of connected devices to be one of the primary growth factors for the wrist wearable market. Influenced by the increasing penetration of smartphones, the growing popularity of high-speed broadband services, and technological advancements, customers are increasingly preferring connected services. Wearable devices enable the easy transfer of data to electronic devices. Additionally, wearable devices can also alert the user about medication timings and the dosage of medicines to be taken and provide access to multimedia and infotainment services. Our market research analysts estimate that this market will grow steadily at a CAGR of almost 13% by 2021.

There is a steady increase in the consumer preference for wrist wearables. This growing demand is encouraging vendors to develop and manufacture wrist wearables such as bracelets and tags, apart from smartwatches and fitness bands. The Netatmo June bracelet was designed specifically for women, to measure the amount of sun exposure and alert them regarding the application of sunscreen lotions that was connected to the smartphones. This growth of niche markets for wrist wearables will be one of the major trends that will gain traction in the wrist wearable market during the next four years.

Competitive landscape and key vendors

The wrist wearable market is highly fragmented due to the presence of several established vendors facing competition from the new players. According to the Wrist wearable market analysis report, the high growth potential and low entry barriers encourages more entrants to enter the wearable technology market. To counter the growing competition, vendors are implementing innovative marketing techniques and are forming strategic alliances to attain competitive advantage among the other wrist wearable manufacturers.

The leading vendors in the market are -

  • Apple
  • Fitbit
  • Garmin
  • Lenovo
  • Samsung Electronics
  • Xiaomi

The other prominent vendors in the market are Adidas, Amiigo, AsusTek Computer, Atlas Wearables, Baidu, BBK Electronics, Fitbug, FlyFit, Fossil, GOQii, Healbe, iFit, Jaybird, LG Electronics, Martian, Misfit, Movable, Mushroom Labs, Nautilus, Nike, Pivotal, Polar, Razer, Runtastic, Skechers, Sony, Striiv, Tag Heuer, Titan, and YU Televentures.

Segmentation by product type and analysis of the wrist wearable market

  • Smartwatch
  • Fitness Band

Smartwatches worn by consumers can be easily connected to smartphones through near-field communication (NFC) and Bluetooth that facilitates full connectivity and enables the consumer to receive notifications on their smartphones. Based on the wrist wearable market outlook report, the increase in shipment and revenues generated from the sales of smartphone-compatible smartwatches will be a major factor contributing to the growth of the smartwatch segment. This in turn, will boost the wrist wearable market growth prospects.

Geographical segmentation and analysis of the wrist wearable market

  • Americas
  • APAC
  • EMEA

The awareness of the consumers in Americas regarding wearable technology influences the use of wrist wearables mainly to monitor the fitness of individuals. Several sportspersons, athletes, working professionals, and individual customers have adopted wearable fitness devices to avoid health issues. To cater to the demand and enhance their market presence, the vendors in this region are increasingly offering technologically advanced products.

Key questions answered in the report include

  • What will the market size, market forecast and the growth rate be in 2021?
  • What are the key factors driving the global wrist wearable market?
  • What are the key market trends impacting the growth of the global wrist wearable market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global wrist wearable market?
  • What are the market opportunities and threats faced by the vendors in the global wrist wearable market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global wrist wearable market?


PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by product type

  • Global wrist wearable market by product type
  • Global wrist wearable market by smartwatch
  • Global fitness band market

PART 07: Geographical segmentation

  • Global wrist wearable market by geography
  • Wrist wearable market in Americas
  • Wrist wearable market in APAC
  • Wrist wearable market in EMEA

PART 08: Key leading countries

  • Wrist wearable market in China
  • Wrist wearable market in the US

PART 09: Buying criteria

PART 10: Decision framework

PART 11: Drivers and challenges

  • Market drivers
  • Market challenges

PART 12: Market trends

  • Growing niche market for wrist wearables
  • Addition of smart elements in traditional watches
  • Increasing popularity of smartwatches among younger population

PART 13: Vendor landscape

  • Competitive scenario
  • Key vendors
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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