Americas - Guayusa Market 2024-2028
The Americas - guayusa market size is projected to increase by USD 676.79 thousand, at a CAGR of 4.8% between 2023 and 2028.
The Americas guayusa market is experiencing a notable growth rate, driven by the increasing awareness of harmful ingredients in traditional energy drinks. As consumer trends shift globally towards healthier alternatives, guayusa's benefits come to the forefront. Its caffeine content offers sustained energy without the crash associated with high-sugar drinks. Amidst a growing focus on convenience and healthier consumption trends, manufacturers are introducing low-calorie guayusa-based energy drinks to cater to evolving consumer preferences, contributing to the market's growth in the Americas according to forecasts and analysis.
Market: Overview
The market shows an Accelerated CAGR during the forecast period.
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Market Growth Analysis Driver
Growing demand for energy drinks is the key factor driving market growth. The guayusa is widely used in the preparation of energy drinks due to its high content of antioxidants. Energy drinks are a category of non-alcoholic beverages that may be carbonated and contain stimulants such as caffeine in combination with numerous other ingredients like taurine, methylxanthines, amino acids, herbal extracts, and vitamin B. Further, the fast-paced lifestyle and demanding work culture in many American countries contribute to the demand for quick and convenient energy-boosting solutions, and energy drinks cater to this need.
Additionally, energy drink companies often target younger demographics, including Millennials and Generation Z, through advertising and sponsorship of events relevant to youth culture. The association of energy drinks with sports and fitness has resonated with consumers who are active or engage in physical activities. Therefore, with the growing demand for energy drinks in the Americas, the market is also expected to grow significantly during the forecast period.
Market Growth and Trends
High demand for herbal teas is the primary trend shaping market growth. Guayusa, known for its rich antioxidants and caffeine content, has gained popularity as a key ingredient in different herbal tea blends. Its ability to provide a caffeine boost without side effects, such as muscle spasms, often associated with coffee, along with its earthy flavor profile, has made it a favorite among tea enthusiasts. Consumers are increasingly gravitating toward healthier beverage options, and herbal teas, including those containing guayusa, have seen a rise in demand.
Moreover, aligned with market trends and analysis, the perceived health benefits of guayusa that have contributed to its popularity include the presence of antioxidants that help combat oxidative stress, along with the sustained energy provided by its caffeine content. As a result, various tea brands are incorporating guayusa into their blends, creating new flavors and promoting it as an ingredient in functional beverages. The trend toward healthier lifestyles and the appeal of natural, energizing beverages is likely to drive market growth during the forecast period.
Market Challenge
Side effects of over-consumption of guayusa is a challenge that affects market growth. Excessive intake of caffeine may cause irritability, heart arrhythmias, insomnia, and exacerbate depression. People with mood disorders, high blood pressure, or heart or kidney disease should consult a healthcare professional before taking supplements containing guayusa. Some individuals might experience stomach upset or gastrointestinal discomfort after consuming guayusa, especially in excessive amounts or on an empty stomach.
Furthermore, allergic reactions to guayusa can occur in susceptible individuals. Allergies might manifest as skin rashes, itching, or other allergic symptoms. Additionally, pregnant women and children are suggested not to consume energy drinks containing guayusa due to high levels of caffeine. Also, the labeling on some commercial products containing guayusa can be misleading. Thus, such side effects and lack of awareness may impede market growth during the forecast period.
Market Segmentation by Type
The guayusa extract segment will account for the largest share of this segment.?The emphasis on ethical and sustainable sourcing practices has become a significant factor influencing consumer choices. Companies are exploring the potential of using Guayusa extract as an ingredient in energy drinks, teas, nutritional supplements, and functional foods due to its perceived health benefits and increased consumer interest. Its versatility and alignment with health and sustainability trends make it an attractive ingredient in various industries. The combination of these factors has resulted in the robust and growing demand for guayusa extract used in teas, energy drinks, and flavored beverages, prompting businesses to explore its use in various products to cater to the evolving preferences of health-conscious consumers, which, in turn, will fuel the growth of the guayusa extract segment during the forecast period.
Market Segmentation by Application
The market share growth by the tea segment will be significant during the forecast period. The growing number of health-conscious consumers is spurring the demand for herbal tea varieties such as guayusa tea. Guayusa tea improves blood pressure and circulation, besides boosting good cholesterol, i.e., high-density lipoprotein or HDL levels, and reducing bad cholesterol or low-density lipoprotein (LDL) levels. Guayusa teas are often marketed for their perceived health benefits, such as reducing stress, improving sleep, and boosting immunity.
The tea segment was valued at USD 1,484.61 in 2018.
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Additionally, manufacturers of guayusa teas are highlighting these benefits to attract more health-conscious consumers. Guayusa tea is an herbal tea prepared using the dried leaves of Ilex guayusa, a tree belonging to the holly genus. The consumption of guayusa tea helps clean the teeth, strengthen digestion and the immune system, increase energy levels, and reduce weight. A wide range of bottled, ready-to-eat guayusa teas is available in the market. Hence, the increasing consumption of guayusa tea will positively impact Americas - guayusa market growth during the forecast period.
Company Overview
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
- Key Offering- Applied Food Sciences Inc.: The company offers guayusa such as AmaTea Max, which is an organic guayusa extract standardized to chlorogenic acids and caffeine, clinically studied for nootropic gaming performance.
- Key Offering-Dohler GmbH: The company offers guayusa such as Guayusa Vitalising Tea Drinks and Guayusa extract.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
BI Nutraceuticals, Garden of Flavor, Harmoni Carts, Herbal Goodness, Herbs America Inc., LeClair, Medikonda Nutrients, Nutricargo, Shanti Tea, Tealyra Canada, The Cove Tea Co., The Guayusa Co Ltd., The Stash Tea Co., The Vita Coco Co. Inc., WAi Soda, WARMI.CO, Waykana Inc., and Waisamama Guayusa Tea Co.
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Segment Overview
The research report forecasts market research and growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
- Application Outlook
- Tea
- Energy drinks
- Others
- Type Outlook
- Guayusa extract
- Guayusa leaf
| Americas Guayusa Market Scope | |
|
Report Coverage |
Details |
|
Page number |
151 |
|
Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.8% |
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Market growth 2024-2028 |
USD 676.79 thousand |
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Market structure |
USD Fragmented |
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YoY growth 2023-2024(%) |
4.26 |
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Regional analysis |
South America and North America |
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Performing market contribution |
South America at 52% |
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Key countries |
US, Canada, Mexico, Ecuador, and Brazil |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Applied Food Sciences Inc., BI Nutraceuticals, Dohler GmbH, Garden of Flavor, Harmoni Carts, Herbal Goodness, Herbs America Inc., LeClair, Medikonda Nutrients, Nutricargo, Shanti Tea, Tealyra Canada, The Cove Tea Co., The Guayusa Co Ltd., The Stash Tea Co., The Vita Coco Co. Inc., WAi Soda, WARMI.CO, Waykana Inc., and Waisamama Guayusa Tea Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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What are the Key Data Covered in this Americas Guayusa Market Research Report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the market between 2024 and 2028
- Precise estimation of the market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the market across South America and North America
- A thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the growth of market companies
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