The global gum market share is expected to increase by USD 5.68 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3.42%.
This global gum market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers global gum market segmentations by product (chewing gums and bubble gums), type (sugared gums and sugar-free gums), and geography (APAC, Europe, North America, MEA, and South America). The global gum market report also offers information on several market vendors, including FITGUM, Functional Gums Srl, Hager and Werken GmbH and Co. KG, Lotte Confectionery Co. Ltd., Mars Inc., Med CBDX, Mondelez International Inc., Perfetti Van Melle Group BV, Simply Gum Inc., and The Hershey Co. among others.
What will the Global Gum Market Size be During the Forecast Period?
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Global Gum Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The new product launches are notably driving the global gum market growth, although factors such as the lack of efficient chewing gum disposal techniques may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global gum industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Global Gum Market Driver
The new product launches are one of the key factors driving the growth of the global gum market. Factors such as new product development, refined taste, and versatility, along with improved levels of marketing support, are increasing the overall demand for gums. Thus, several players are currently launching gums with new product formulations to expand their portfolios. In September 2020, Razer launched a chewing gum made for gaming. The product is developed after extensive R&D, and it can be consumed at any time of day or night to keep gamers focused. The launch of new chewing gum products in fresh mint, spearmint, and watermelon flavors. In July 2021, Philip Morris International Inc. (PMN) planned to buy nicotine gum maker Fertin Pharma. The company manufactures chewing gums, tablets, and powders utilized for pharmaceutical and nutraceutical applications and helps people quit harmful cigarette smoking. More players are expected to launch new gum varieties during the forecast period, thereby enhancing sales and boosting the market growth.
Key Global Gum Market Trend
The growing demand for functional chewing gums will fuel the global gum market growth. Functional chewing gum contains healthy additives, such as minerals, vitamins, and amino acids. Functional chewing gum offers numerous health benefits, such as improved memory, increased focus, and improved oral health. It helps reduce stress and body weight. Vendors operating in the global functional chewing gum market innovate continuously and offer a wide variety of functional chewing gum products with various health benefits. Moreover, functional gum is also used to prevent caries and tooth decay. Miradent offers Xylitol Gum that helps in reducing lasting tooth decay. Xylitol forms complexes of calcium and saliva proteins in the oral cavity, which leads to the remineralization of the tooth structure and eliminates the chances of new plaque formation. Thus, it prevents the development of caries and removes the existing plaque. Such health benefits associated with functional gum are increasing the popularity of this gum among consumers in the global market. With the increasing popularity, it is expected that the consumption of functional gum will further rise during the forecast period.
Key Global Gum Market Challenge
The lack of efficient chewing gum disposal techniques is a major challenge for the global gum market growth. Chewing gum is non-biodegradable. Cities and countries across the world are spending heavily to remove gum from the streets. It is impossible to compost chewing gum, as it does not break down. The use of chemicals to break down chewing gum exudes a harmful odor. Chewing gum is not digestible. Birds eat chewing gum from the streets and die due to choking. Next to cigarette butts, chewing gum is the second-largest littering item in the world. However, chewing gum litter is a global problem, and governments across the world are spending millions of dollars every year to clean up sticky gum from the streets. Moreover, several organizations and local councils are worried about the growing consumption of chewing gums and are requesting the government to introduce a tax on the sale of chewing gums to help pay to clean the gum wastes on the streets. The improper disposal techniques may lead to an increase in tax on functional chewing gum to manufacturers, which will eventually affect the growth of the market during the forecast period.
This global gum market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
The global gum market is a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the global gum market during the forecast period.
Who are the Major Global Gum Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- FITGUM
- Functional Gums Srl
- Hager and Werken GmbH and Co. KG
- Lotte Confectionery Co. Ltd.
- Mars Inc.
- Med CBDX
- Mondelez International Inc.
- Perfetti Van Melle Group BV
- Simply Gum Inc.
- The Hershey Co.
This statistical study of the global gum market encompasses successful business strategies deployed by the key vendors. The global gum market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- FITGUM - The company offers gum products such as FitGum to help manage weight, aid the body's fat metabolism and control appetite.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The global gum market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Global Gum Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the global gum market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global packaged foods and meats market includes the following core components:
- Inputs
- Inbound logistics
- Operations
- Outbound logistics
- Marketing and sales
- Service
- Support activities
- Innovation
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Global Gum Market?
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28% of the market’s growth will originate from Europe during the forecast period. The UK is the key market for global gum market in Europe. Market growth in this region will be slower than the growth of the market in regions.
The new product launches will facilitate the global gum market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The COVID-19 outbreak positively impacted the growth of the gum market in the region in 2020. To encourage online sales, vendors are shipping gums with zero shipping charges. They are also adopting no-contact delivery strategies for home deliveries, wherein the delivery person signs the parcels on the customers' behalf, taking a photo as evidence of successful deliveries. Also, vendors are constantly bringing advanced organic or plant-derived gums as an alternative for regular or sugared gums that cause health issues. The launch of such products was inspired by consumer demands for organic and healthier products. Such factors will drive the demand for gums in the region during the forecast period.
What are the Revenue-generating Product Segments in the Global Gum Market?
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The global gum market share growth by the chewing gums segment will be significant during the forecast period. Various scientific researches have revealed the benefits of sugar-free chewing gums over regular sweetened gums. Thus, resulting in an increase in the overall demand for this gum variety.
This report provides an accurate prediction of the contribution of all the segments to the growth of the global gum market size and actionable market insights on post COVID-19 impact on each segment.
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Global Gum Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.42% |
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Market growth 2021-2025 |
$ 5.68 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
2.80 |
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Regional analysis |
APAC, Europe, North America, MEA, and South America |
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Performing market contribution |
Europe at 28% |
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Key consumer countries |
US, China, France, Japan, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
FITGUM, Functional Gums Srl, Hager and Werken GmbH and Co. KG, Lotte Confectionery Co. Ltd., Mars Inc., Med CBDX, Mondelez International Inc., Perfetti Van Melle Group BV, Simply Gum Inc., and The Hershey Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Global Gum Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive global gum market growth during the next five years
- Precise estimation of the global gum market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the global gum industry across APAC, Europe, North America, MEA, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of global gum market vendors
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