The haircare market share in Colombia is expected to increase by USD 120.88 million from 2021 to 2026, at a CAGR of 4.88%. This report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches for the coming years.
This haircare market in Colombia research report extensively covers the market segmentation by product (shampoo, conditioner, hair color, and others) and distribution channel (offline and online).
The vendors of the haircare market in Colombia covered in this report include Beiersdorf AG, Colgate-Palmolive Co., Henkel AG, and Co. KGaA, Laboratorio Maria Salome S.A.S., LOccitane International SA, LOreal SA, Miracles Group, The Avon Co., The Procter and Gamble Co., and Unilever Group among others.
What will the Hair Care Market Size in Colombia be During the Forecast Period?
Download the Free Report Sample to Unlock the Hair Care Market Size in Colombia for the Forecast Period and Other Important Statistics
Hair Care Market in Colombia: Key Drivers, Trends, and Challenges
The influence through social media and blogging is notably driving the haircare market growth in Colombia, although factors such as the growing penetration of DIY hair care solutions may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the haircare industry in Colombia. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Hair Care Market Driver in Colombia
The influence through social media and blogging is one of the key factors supporting the haircare market growth in Colombia. Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet worldwide has influenced the popularity of web blogs, primarily among the millennial population. Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Thus, social media and blogging have increased product visibility in the haircare market in Colombia, which is positively influencing sales volume and revenue. Thus, social media and blogging strategies are expected to be significant factors driving the growth of the haircare market in Colombia during the forecast period.
Key Hair Care Market Trend in Colombia
The increasing demand for natural and organic hair care products is another factor supporting the haircare market growth in Colombia. Natural and herbal color is less harmful in comparison to synthetic color as the former is ammonia-free. This has given rise to a high requirement for plant-derived colors among consumers. At the same time, this growing demand has encouraged manufacturers to introduce hair colorants with plant extracted colors. For instance, L'Oréal's Garnier has introduced a hair color based on the oil-delivery system under its brand name Olia. It uses oil to penetrate pigments instead of ammonia, which has a harsh effect on the hair. Thus, consumers are becoming more aware of the adverse effects of hair care products made of synthetic ingredients, which will boost the market growth during the forecast period.
Key Hair Care Market Challenge in Colombia
Factor such as the growing penetration of DIY hair care solutions is hindering the haircare market growth in Colombia. The demand for do-it-yourself (DIY) hair care solutions is increasing. People share their experience with DIY home hair care solutions through blogs and social media platforms. They use natural ingredients such as herbs and hydrolyzed plant proteins and provide benefits such as natural hair growth and hair nourishment. Meanwhile, consumers prefer DIY hair care products that are without chemical-based ingredients for hair care problems. Homemade hair care products such as hair gels and moisturizers are made of plant extracts and herbs. This implies less frequent visits to salons and spas, which can negatively impact the growth of the haircare market in Colombia.
This haircare market in Colombia analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Who are the Major Hair Care Market Vendors in Colombia?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Beiersdorf AG
- Colgate-Palmolive Co.
- Henkel AG and Co. KGaA
- Laboratorio Maria Salome S.A.S.
- LOccitane International SA
- LOreal SA
- Miracles Group
- The Avon Co.
- The Procter and Gamble Co.
- Unilever Group
This statistical study of the haircare market in Colombia encompasses successful business strategies deployed by the key vendors. The haircare market in Colombia is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Beiersdorf AG - The company offers hair care products such as Nivea men 2 in 1 Hair + Beard.
- Colgate-Palmolive Co. - The company offers hair care products such as Palmolive Caprice, Palmolive Optims, and Palmolive Caprice Stylers.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The haircare market in Colombia forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
What are the Revenue-generating Product Segments in the Hair Care Market In Colombia?
To gain further insights on the market contribution of various segments Request for a FREE sample
The haircare market share growth in Colombia by the shampoo segment will be significant during the forecast period. Shampoos aid in the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. Natural shampoos are gaining popularity in the US, with key players launching natural products by focusing on consumers' needs and preferences. Therefore, the factors mentioned above are expected to propel the segment's growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the haircare market size in Colombia and actionable market insights on post COVID-19 impact on each segment.
Parent Market Analysis
Technavio categorizes the haircare market in Colombia as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the haircare market in Colombia during the forecast period.
Hair Care Market in Colombia Value Chain Analysis
Our report provides extensive information on the value chain analysis for the haircare market in Colombia, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
|
Hair Care Market Scope in Colombia |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2021 |
|
Forecast period |
2022-2026 |
|
Growth momentum & CAGR |
Decelerate at a CAGR of 4.88% |
|
Market growth 2022-2026 |
$ 120.88 million |
|
Market structure |
Fragmented |
|
YoY growth (%) |
5.97 |
|
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
|
Key companies profiled |
Beiersdorf AG, Colgate-Palmolive Co., Henkel AG and Co. KGaA, Laboratorio Maria Salome S.A.S., LOccitane International SA, LOreal SA, Miracles Group, The Avon Co., The Procter and Gamble Co., and Unilever Group |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Hair Care Market in Colombia Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive haircare market growth in Colombia during the next five years
- Precise estimation of the haircare market size in Colombia and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the haircare industry in Colombia
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of hair care market vendors in Colombia
We can help! Our analysts can customize this report to meet your requirements. Get in touch