Hair Wigs and Extension Market by Product and Geography - Forecast and Analysis 2021-2025

  • Published: Aug 2021
  • Pages: 120
  • SKU: IRTNTR43605
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The hair wigs and extension market has the potential to grow by USD 4.66 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 9.71%.

This hair wigs and extension market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (human hair wigs and extension and synthetic hair wigs and extension) and geography (APAC, North America, MEA, Europe, and South America). The hair wigs and extension market report also offers information on several market vendors, including Artnature Inc., Donna Bella OpCo LLC, F.N. Longlocks, Great Lengths Universal Hair Extensions Srl, Hair Visions International, Klix Hair Inc., Locks and Bonds, Racoon International Ltd., Shake-N-Go Inc., and Shandong AY Hair Products Co. Ltd. among others.

What will the Hair Wigs And Extension Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Hair Wigs and Extension Market Size for 2021 and Other Important Statistics

 

Hair Wigs And Extension Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The technological advances in the production and design of synthetic hair wigs are notably driving the hair wigs and extension market growth, although factors such as high labor costs associated with handwoven wigs may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair wigs and extension industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Hair Wigs and Extension Market Key Driver

One of the key factors driving growth in the hair wigs and extension market is the technological advances in the production and design of synthetic hair wigs. Synthetic hair wigs and extensions have witnessed vast improvements in terms of aesthetics and design. Synthetic wigs are offered at cost-effective prices. With advanced fiber selection and design, these wigs are lighter and can be styled using heating styling tools, thereby offering better maneuverability to the user. Synthetic hair wigs and extensions offer comparable longevity and natural texture to human hair wigs and extensions.

Hair Wigs and Extension Market Key Trend

The growing prominence of celebrity and social media influencers is another major factor supporting the hair wigs and extension market share growth. The rapid global penetration of Internet-enabled smartphones has facilitated the rising prominence of digital media as a key communication and marketing channel for vendors in the global hair wigs and extension market. Several manufacturers of hair goods are increasingly investing in social media campaigns in developed counties such as the US for product promotions and wider marketing reach. Micro-influencers are increasingly replacing media advertisements as the preferred promotional platform owing to factors such as a highly engaged fanbase, lower price point, higher authenticity, and ease of marketing.

Hair Wigs and Extension Market Key Challenge

The high labor costs associated with handwoven wigs will be a major challenge for the hair wigs and extension market. Countries such as the UK and the US have witnessed a decline in the number of handwoven wig manufacturers over the last few years owing to the lack of experienced personnel and high labor costs. The production of a hair wig involves a high degree of craftsmanship as most custom-made wigs are hand-tied. Handwoven wigs offer better quality and closely replicate natural hair features compared with machine-made wigs. The production of a synthetic full lace wig takes anywhere between 40-120 working hours for completion, based on wig complexity. Additionally, higher density wigs require comparatively more time due to the knotting of more hair on the lace cap. Thus, high labor costs for producing handwoven wigs are expected to restrict the market growth during the forecast period.

This hair wigs and extension market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Dynamics

Technavio categorizes the global hair wigs and extension market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and production of personal and beauty care products, including cosmetics and perfumes.

Who are the Major Hair Wigs And Extension Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Artnature Inc.
  • Donna Bella OpCo LLC
  • F.N. Longlocks
  • Great Lengths Universal Hair Extensions Srl
  • Hair Visions International
  • Klix Hair Inc.
  • Locks and Bonds
  • Racoon International Ltd.
  • Shake-N-Go Inc.
  • Shandong AY Hair Products Co. Ltd.

 

This statistical study of the hair wigs and extension market encompasses successful business strategies deployed by the key vendors. The hair wigs and extension market is fragmented and the vendors are deploying growth strategies such as [mention one vendor strategy] to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The hair wigs and extension market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Product Insights and News

  • Artnature Inc - The company offers hair wigs such as tailor-made wigs and custom made wigs
  • Hair Visions International - The company offers men and women hair replacement products and services
  • Racoon International Ltd. - The Company Offers human hair extensions to salons, session stylists, and global partners.

Hair Wigs and Extension Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the hair wigs and extension market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customers during the forecast period.

The value chain of leisure products includes the following components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Hair Wigs And Extension Market?

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43% of the market’s growth will originate from APAC during the forecast period. Japan and China are the key markets for hair wigs and extensions in APAC. Market growth in this region will be faster than the growth of the market in the European and South American regions.

The growing demand for hair goods as fashion accessories will facilitate the hair wigs and extension market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Hair Wigs And Extension Market?

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The hair wigs and extension market share growth by the human hair wigs and extension segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the hair wigs and extension market size and actionable market insights on post COVID-19 impact on each segment.

 

Hair Wigs And Extension Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 9.71%

Market growth 2021-2025

$ 4.66 billion

Market structure

Fragmented

YoY growth (%)

10.28

Regional analysis

APAC, North America, MEA, Europe, and South America

Performing market contribution

APAC at 43%

Key consumer countries

Japan, US, South Africa, China, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Companies profiled

Artnature Inc., Donna Bella OpCo LLC, F.N. Longlocks, Great Lengths Universal Hair Extensions Srl, Hair Visions International, Klix Hair Inc., Locks and Bonds, Racoon International Ltd., Shake-N-Go Inc., and Shandong AY Hair Products Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Factors Covered in this Hair Wigs And Extension Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive hair wigs and extension market growth during the next five years
  • Precise estimation of the hair wigs and extension market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hair wigs and extension industry across APAC, North America, MEA, Europe, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hair wigs and extension market vendors

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03:  Personal Products

                                2.3.1 Inputs 

                                2.3.2 Inbound logistics

                                2.3.3 Operations

                                2.3.4 Outbound logistics

                                2.3.5 Marketing and sales 

                                2.3.6 Service 

                                Support activities 

                                Innovations 

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04: Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                3.4.1 Estimating growth rates for emerging and high-growth markets

                                3.4.2 Estimating growth rates for mature markets

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition - Five forces 2020

5. Market Segmentation by Product               

                The segments covered in this chapter are: 

  • Human hair wigs and extension
  • Synthetic hair wigs and extension

The two segments have been ranked based on their market share in 2020. The human hair wigs and extension segment constituted the largest segment in 2020, while the smallest segment was synthetic hair wigs and extension.

                5.1 Market segments

                                Exhibit 15: Product - Market share 2020-2025 (%)

                5.2 Comparison by Product    

                                Exhibit 16: ​Comparison by Product​

                5.3 ​Inflatables - Market size and forecast 2020-2025   

Exhibit 17: ​Human Hair wigs and Extension - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 18: Human Hair wigs and Extension​ - Year-over-year growth 2020-2025 (%)

                5.4 Hardboards - Market size and forecast 2020-2025 

Exhibit 19: ​Synthetic Hair Wigs and Extension  - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 20: ​Synthetic Hair Wigs and Extension - Year-over-year growth 2020-2025 (%)

                5.5 COVID-19 pandemic impact and recovery

                5.6 Market opportunity by Product    

                                Exhibit 21: ​Market opportunity by Product

6. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 31: ​Customer landscape​

7. Geographic Landscape                     

                ​​The regions covered in the report are: 

  • APAC
  • North America
  • MEA
  • Europe
  • South America

APAC was the largest region of the market in 2020 and would continue to be the largest segment of the market in 2025. It would grow at a compounded annual growth rate of 9.66% between 2020 and 2025, which is slower than the overall market.

                7.1 Geographic segmentation

                                Exhibit 23: ​Market share by geography 2020-2025 (%)

                7.2 Geographic comparison   

                                Exhibit 24: Geographic comparison

                7.3 APAC - Market size and forecast 2020-2025​             

                                Exhibit 25:  APAC - Market size and forecast 2020-2025 ($ million)

                                Exhibit 26:  APAC - Year-over-year growth 2020-2025 (%)

                7.4 North America - Market size and forecast 2020-2025​          

                                Exhibit 27: North America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 28: North America  - Year-over-year growth 2020-2025 (%)

                7.5 MEA - Market size and forecast 2020-2025               

                                Exhibit 29: ​MEA - Market size and forecast 2020-2025 ($ million)

                                Exhibit 30: ​MEA - Year-over-year growth 2020-2025 (%)

                7.6 ​Europe - Market size and forecast 2020-2025         

                                Exhibit 31: Europe - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 32: Europe - Year-over-year growth 2020-2025 (%)

                7.7 South America - Market size and forecast 2020-2025           

                                Exhibit 33: ​South America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 34: South America - Year-over-year growth 2020-2025 (%)

                7.8 Key leading countries        

                                Exhibit 35: Key leading countries

                7.9 Market opportunity by geography

                                Exhibit 36: Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                   

                8.1 ​Market drivers     

                                8.1.1     Technological advances in production and design of synthetic hair wigs

                                8.1.2     Growing demand for hair goods as fashion accessories

                                8.1.3     Rising demand for premium human hair goods

                8.2 Market challenges              

                                8.2.1     High labor costs associated with handwoven wigs

                                8.2.2    Growing threat from hair transplant surgeries

                                8.2.3    High entry barriers for new market entrants

                                Exhibit 37: Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1     Growing emphasis on omnichannel retail

                                8.3.2     Shift in the production landscape

9. Vendor Landscape                             

                9.1 Competitive scenario        

                9.2 Vendor landscape               

                                Exhibit 38: Vendor landscape

                9.3 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 39: ​Landscape disruption​

                9.4 Industry risks        

                                Exhibit 40: Industry risks

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 41: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 42: ​Market positioning of vendors​

                10.3 Artnature Inc.    

                                Exhibit 43: Artnature Inc. - Overview

                                Exhibit 44:  Artnature Inc. - Business segments

                                Exhibit 45:  Artnature Inc. - Key offerings

                                Exhibit 46:  Artnature Inc. - Segment focus

                10.4 Donna Bella OpCo LLC     

                                Exhibit 47:  Donna Bella OpCo LLC - Overview

                                Exhibit 48:  Donna Bella OpCo LLC - Product and service

                                Exhibit 49:  Donna Bella OpCo LLC - Key offerings

                10.5 F.N. Longlocks    

                Exhibit 50:  F.N. Longlocks - Overview  

                Exhibit 51:  F.N. Longlocks - Product and service             

                Exhibit 52:  F.N. Longlocks - Key offerings           

                10.6 Great Lengths Universal Hair Extensions Srl           

                                Exhibit 53:  Great Lengths Universal Hair Extensions Srl - Overview

                                Exhibit 54:  Great Lengths Universal Hair Extensions Srl - Product and service

                                Exhibit 55:  Great Lengths Universal Hair Extensions Srl - Key offerings

                10.7 Hair Visions International             

                                Exhibit 56:  Hair Visions International - Overview

                                Exhibit 57:  Hair Visions International - Product and service

                                Exhibit 58:  Hair Visions International - Key offerings

                10.8 Klix Hair Inc.        

                                Exhibit 59:  Klix Hair Inc. - Overview

                                Exhibit 60:  Klix Hair Inc. - Product and service

                                Exhibit 61:  Klix Hair Inc. - Key offerings

                10.9 Locks and Bonds

                                Exhibit 62:  Locks and Bonds - Overview

                                Exhibit 63:  Locks and Bonds - Product and service

                                Exhibit 64:  Locks and Bonds - Key offerings

                10.10 Racoon International Ltd.           

                                Exhibit 65:  Racoon International Ltd. - Overview

                                Exhibit 66:  Racoon International Ltd. - Product and service

                                Exhibit 67:  Racoon International Ltd. - Key offerings

                10.11 Shake-N-Go Inc.             

                                Exhibit 68:  Shake-N-Go Inc. - Overview

                                Exhibit 69:  Shake-N-Go Inc. - Product and service

                                Exhibit 70:  Shake-N-Go Inc. - Key offerings

                10.12 Shandong AY Hair Products Co. Ltd.       

                                Exhibit 71:  Shandong AY Hair Products Co. Ltd. - Overview

                                Exhibit 72:  Shandong AY Hair Products Co. Ltd. - Product and service

                                Exhibit 73:  Shandong AY Hair Products Co. Ltd. - Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ​​​​Market definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 74: ​Currency conversion rates for US$​

                12.3 Research Methodology 

                                Exhibit 75: ​Research Methodology

                                Exhibit 76: ​​Validation techniques employed for market sizing​

                                Exhibit 77: ​​Information sources

                12.4 List of abbreviations        

                                Exhibit 78: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The hair wigs and extension market growth will increase by $2422.59 million during 2019-2024.
The hair wigs and extension market is expected to grow at a CAGR of 5.87% during 2019-2024.
Technavio has segmented the hair wigs and extension market by product (Human hair wigs and extension and Synthetic hair wigs and extension) and geographic (APAC, North America, MEA, Europe, and South America).
Aderans Co. Ltd., Artnature Inc., Donna Bella OpCo LLC, Evergreen Products Group Ltd., Godrej Consumer Products Ltd., Great Lengths Universal Hair Extensions Srl, Klix Hair Inc., Rebecca Hair Products Co. Ltd., Shake-N-Go Inc., Shandong AY Hair Products Co. Ltd. are a few of the key vendors in the hair wigs and extension market.
APAC will register the highest growth rate of 43.00% among the other regions. Therefore, the hair wigs and extension market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the hair wigs and extension market growth are:
  • Technological advances in production and design of synthetic hair wigs
The hair wigs and extension market vendors should focus on grabbing business opportunities from the human hair wigs and extension segment as it accounted for the largest market share in the base year.
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