Haircare Market in Africa by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

  • Published: Apr 2020
  • Pages: 120
  • SKU: IRTNTR41021

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The haircare market size in Africa has the potential to grow by $936.32 million during 2020-2024, and the market’s growth momentum will accelerate during the forecast period because of the steady increase in year-over-year growth.

This report provides a detailed analysis of the market by product (shampoo, conditioner, hair color, hair styling products, and other haircare products), distribution channel (offline and online), and geography (Kenya, Nigeria, South Africa, and rest of Africa). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Amka Products (Pty) Ltd., Combe Inc., Henkel AG & Co. KGaA, Johnson & Johnson, L'Oréal SA, Revlon Inc., Shiseido Co. Ltd., The Estée Lauder Co. Inc., The Procter & Gamble Co., and Unilever Group.

What will be the Haircare Market Size in Africa in 2020?


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Who are the Major Haircare Vendors in Africa?

The market is concentrated. The presence of multiple vendors offering products at varying price points adds to the competitive nature of the market. Low access to distribution channels makes the market striking to new entrants, but the considerable product differentiation in the market makes it difficult for new players to operate in the market and sell their products. Revlon Inc., Shiseido Co. Ltd., The Estée Lauder Co. Inc., The Procter & Gamble Co., and Unilever Group are some of the major market participants. Although the increasing demand for natural haircare products will offer immense growth opportunities, the availability of counterfeit products in East Africa will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this haircare market forecast in Africa provides a detailed analysis of the market leaders. It offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and provides information on the products offered by various companies. Moreover, this haircare market analysis in Africa also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

  • Amka Products (Pty) Ltd.
  • Combe Inc.
  • Henkel AG & Co. KGaA
  • Johnson & Johnson
  • L'Oréal SA
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Estée Lauder Co. Inc.
  • The Procter & Gamble Co.
  • Unilever Group

Which are the Key Markets for Haircare in Africa?


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The Rest of Africa will offer several growth opportunities to market vendors during the forecast period. The population growth and shifting consumer profile, relaxed regulations in terms of taxation, and the rising disposable income will significantly influence haircare market growth in this region.

Over 38% of the market’s growth will originate from the Rest of Africa during the forecast period. Ethiopia, Tanzania, Ghana, and Cameroon are the critical markets for haircare in the Rest of Africa. Market growth in this region will be faster than the growth of the market in other regions.

What are the Major Product Segments in the Haircare Market in Africa?


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The launch of innovative products that cater specifically to the requirements of customers and surge in urbanization rate and organized retail in Africa are contributing to the growth of the shampoo market segment.

The growth of the haircare market share in Africa by the shampoo segment will be faster than the growth of the market by the other segments. This report provides an accurate prediction of the contribution of all the segments to the growth of the haircare market size in Africa.

How will Natural Haircare Products Influence Haircare Market Growth in Africa?

The haircare market in Africa will register a CAGR of more than 7% during the forecast period. The increasing demand for natural haircare products is one of the primary factors propelling haircare market growth in Africa. The majority of consumers are increasingly looking for products that contain natural ingredients as the look sported by celebrities influence them. The increasing preference for natural products comes amid growing health concerns related to the use of chemical products, which have been linked to hair breakage, hair loss, and other conditions. This has induced many specialty chains and beauty product manufacturers to enhance their product portfolio for natural hair products, which will, in turn, boost the sales of haircare products in Africa.

The partnership between vendors and salons, one of the haircare market trends in Africa, will also drive market growth. Hair salons are booming in South Africa, and many haircare brands are partnering with these salons to gain visibility and establish their products in the market. For instance, The Darling brand, an essential brand in hair extension products on the continent, has a strong presence at salons and is a preferred brand by hairstylists. Moreover, many beauty salons have a chain of beauty and cosmetics products, leading to their increased sales.


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What are the Key Factors Covered in this Haircare Market Report of Africa?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive haircare market growth in Africa during the next five years
  • Precise estimation of the haircare market size in Africa and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the haircare industry across Kenya, Nigeria, Rest of Africa, and South Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of haircare market vendors in Africa

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The haircare market growth will increase by $936.32 million during 2019-2024.
The haircare market is expected to grow at a CAGR of 7.01% during 2019-2024.
Technavio has segmented the haircare market by product (Shampoo, Conditioner, Hair color, Hair styling products, and Other haircare products) and geographic (South Africa, Nigeria, Kenya, and Rest of Africa).
Amka Products (Pty) Ltd., Combe Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Revlon Inc., Shiseido Co. Ltd., The Estée Lauder Co. Inc., The Procter & Gamble Co., Unilever Group are a few of the key vendors in the haircare market.
Rest of Africa will register the highest growth rate of 38.49% among the other regions. Therefore, the haircare market in Rest of Africa is expected to garner significant business opportunities for the vendors during the forecast period.
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The key factors driving the haircare market growth are:
  • Products targeted at specific hair types in Africa
The haircare market vendors should focus on grabbing business opportunities from the shampoo segment as it accounted for the largest market share in the base year.
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