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Hand Sanitizer Market in India by Product and Distribution Channel - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR43770
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The hand sanitizer market share in India is expected to increase by USD 5.11 million from 2020 to 2025, and the market’s growth momentum will decelerate at a CAGR of 1%.

This hand sanitizer market in India research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers hand sanitizer market segmentation in India by product (gel, spray, foam, and wipes) and distribution channel (offline and online). The hand sanitizer market report in India also offers information on several market vendors, including 3M Co., Dabur India Ltd., Emami Ltd., Godrej Consumer Products Ltd., GOJO Industries Inc., ITC Ltd., Marico Ltd., Reckitt Benckiser Group Plc, The Himalaya Drug Co., and Unilever Group among others.

What will the Hand Sanitizer Market Size in India be During the Forecast Period?

Download the Free Report Sample to Unlock the Hand Sanitizer Market Size in India for the Forecast Period and Other Important Statistics

 

Hand Sanitizer Market in India: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing prevalence of infectious and pandemic diseases is notably driving the hand sanitizer market growth in India, although factors such as the rise in availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hand sanitizer industry in India. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hand Sanitizer Market Driver in India

Rising incidences of infectious diseases such as flu, tuberculosis, and Methicillin-resistant Staphylococcus aureus (MRSA) infections and pandemic disease outbreaks, such as that of COVID-19 and H1N1 flu, are significantly contributing to the demand for hand sanitizers in India. The popularity of hand sanitizers as a measure for preventing the spread of such diseases is impacting the growth of the hand sanitizer market in the country. Consumers are becoming extremely concerned about the widespread transmission of such diseases and are taking adequate preventive measures. The growing adoption of preventive measures and personnel hygiene has increased the use of hand sanitizers among the people in India.

Key Hand Sanitizer Market Trend in India

The growing demand for product customization is one of the key hand sanitizer market trends. The customization of hand sanitizers and dispensers that are specially offered for commercial and industrial end-users is an emerging trend in the market. The demand for white labeling of hand sanitizers among end-users has increased. They engrave their company's name and logo on the products installed on their premises. The extent of personalization or customization varies from assigning company logos to names on the hand sanitizers. The growing preference for customized products coupled with the increasing incidence of infectious diseases will drive hand sanitizer market growth in India.

Key Hand Sanitizer Market Challenge in India

The rise in the availability of counterfeit products will be a major challenge for the hand sanitizer market in India. The threat of counterfeit products remains high, especially in emerging economies such as India, which is attributable to the lack of a well-defined regulatory framework. The growing market prospects of hand sanitizers and their surging demand attract the attention of manufacturers of counterfeit hand sanitizers. The penetration of e-commerce is also facilitating the distribution, sales, and reach of counterfeit products. The relatively low price of counterfeit products is one of the factors that contribute to their demand. The availability of counterfeit products has an adverse impact on the sales and pricing strategies of genuine vendors, as their sales dilute the market shares and damage the reputation of original players. To overcome these challenges, vendors are compelled to lower the prices of their products, which reduces their profit margins.

This hand sanitizer market in India analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the hand sanitizer market in India as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hand sanitizer market in India during the forecast period.

Who are the Major Hand Sanitizer Market Vendors in India?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • 3M Co.
  • Dabur India Ltd.
  • Emami Ltd.
  • Godrej Consumer Products Ltd.
  • GOJO Industries Inc.
  • ITC Ltd.
  • Marico Ltd.
  • Reckitt Benckiser Group Plc
  • The Himalaya Drug Co.
  • Unilever Group

 

This statistical study of the hand sanitizer market in India encompasses successful business strategies deployed by the key vendors. The hand sanitizer market in India is fragmented and the vendors are deploying growth strategies such as focusing on product innovation to compete in the market.

Product Insights and News

  • 3M Co. - The company offers hand sanitizers under the brand name 3M Avagard Handrub.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The hand sanitizer market in India forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Hand Sanitizer Market in India Value Chain Analysis

Our report provides extensive information on the value chain analysis for the hand sanitizer market in India, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global personal products market. includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Hand Sanitizer Market in India?

To gain further insights on the market contribution of various segments Request for a FREE sample

The hand sanitizer market share growth in India by the gel segment will be significant during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the hand sanitizer market size in India and actionable market insights on post COVID-19 impact on each segment.

 

Hand Sanitizer Market Scope in India

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Decelerate at a CAGR of 1%

Market growth 2021-2025

$ 5.11 million

Market structure

Fragmented

YoY growth (%)

1.24

Regional analysis

India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

3M Co., Dabur India Ltd., Emami Ltd., Godrej Consumer Products Ltd., GOJO Industries Inc., ITC Ltd., Marico Ltd., Reckitt Benckiser Group Plc, The Himalaya Drug Co., and Unilever Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Hand Sanitizer Market Report in India?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive hand sanitizer market growth in India during the next five years
  • Precise estimation of the hand sanitizer market size in India and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hand sanitizer industry in India
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hand sanitizer market vendors in India 

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Gel - Market size and forecast 2019-2024
    • Spray - Market size and forecast 2019-2024
    • Foam - Market size and forecast 2019-2024
    • Wipes - Market size and forecast 2019-2024
    • Market opportunity by Product

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Offline - Market size and forecast 2019-2024
    • Online - Market size and forecast 2019-2024
    • Market opportunity by Distribution channel

    Customer landscape

    • Market drivers
    • Market challenges
    • Market trends

    Vendor Landscape

    • Vendor landscape
    • Landscape disruption
    • Competitive Scenario

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • 3M Co.
    • Dabur India Ltd.
    • Emami Ltd.
    • Godrej Consumer Products Ltd.
    • GOJO Industries Inc.
    • ITC Ltd.
    • Marico Ltd.
    • Reckitt Benckiser Group Plc
    • The Himalaya Drug Co.
    • Unilever Group

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
    Technavio

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
    Technavio

    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
    Interested in this report?
    Get your FREE sample now!
    The hand sanitizer market in india 2020-2024 market growth will increase by $217.77 million during 2019-2024.
    The hand sanitizer market in india 2020-2024 market is expected to grow at a CAGR of 61.02% during 2019-2024.
    Technavio has segmented the hand sanitizer market in india 2020-2024 market by product (Gel, Spray, Foam, and Wipes) and geographic (India).
    3M Co., Dabur India Ltd., Emami Ltd., Godrej Consumer Products Ltd., GOJO Industries Inc., ITC Ltd., Marico Ltd., Reckitt Benckiser Group Plc, The Himalaya Drug Co., Unilever Group are a few of the key vendors in the hand sanitizer market in india 2020-2024 market.
    India will register the highest growth rate of 100.00% among the other regions. Therefore, the hand sanitizer market in india 2020-2024 market in India is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the hand sanitizer market in india 2020-2024 market growth are:
    • Increasing prevalence of infectious and pandemic diseases
    • Growing demand for product customization
    The hand sanitizer market in india 2020-2024 market vendors should focus on grabbing business opportunities from the gel segment as it accounted for the largest market share in the base year.
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