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The hand sanitizer market share is expected to increase by USD 5.11 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 0.73%.
This hand sanitizer market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers hand sanitizer market segmentations in India by product (gel, spray, foam, and wipes) and distribution channel (offline and online). The hand sanitizer market report also offers information on several market vendors, including 3M Co., Dabur India Ltd., Emami Ltd., Godrej Consumer Products Ltd., GOJO Industries Inc., ITC Ltd., Marico Ltd., Reckitt Benckiser Group Plc, The Himalaya Drug Co., and Unilever Group among others.
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The increasing prevalence of infectious and pandemic diseases is notably driving the hand sanitizer market growth, although factors such as rise in availability of counterfeit products may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hand sanitizer industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Hand Sanitizer Market Driver
The increasing prevalence of infectious and pandemic diseases is a major factor driving the hand sanitizer market share growth in India. Rising incidences of infectious diseases such as flu, tuberculosis, and Methicillin-resistant Staphylococcus aureus (MRSA) infections and pandemic disease outbreaks, such as that of COVID-19 and H1N1 flu, are significantly contributing to the demand for hand sanitizers in India. India was among the top countries worldwide with the highest number of cases of tuberculosis infections in 2018. The popularity of hand sanitizers as a measure for preventing the spread of such diseases is impacting the growth of the hand sanitizer market in the country. Consumers are becoming extremely concerned about the widespread transmission of such diseases and are taking adequate preventive measures. The growing adoption of preventive measures and personnel hygiene has increased the use of hand sanitizers among the people in India. Infectious diseases spread when people come in contact with an infected patient or by touching an infected area that was in contact with the infected person. To prevent the transmission of this disease, Indians are increasingly using hand sanitizers. Therefore, the aforementioned factors are driving the growth of the hand sanitizer market in India.
Key Hand Sanitizer Market Trend
The growing demand for product customization is another factor supporting the hand sanitizer market share growth in India. Customization of hand sanitizers and dispensers that are specially offered for commercial and industrial end-users is an emerging trend in the market. The demand for white labeling of hand sanitizers among end-users has increased. Offices and other commercial end-users are focusing on customized products as well as on enhancing the interior of their establishments. For instance, they engrave their company name and logo on the products installed on their premises. Vendors offer such customized and personalized products to enhance the aesthetic appeal of their offerings. The extent of personalization or customization varies from assigning company logos to names on the hand sanitizers. Essentially, this will drive the growth of the market during the forecast period.
Key Hand Sanitizer Market Challenge
The rise in availability of counterfeit products will be a major challenge for the hand sanitizer market share growth in India during the forecast period. The threat of counterfeit products remains high, especially in emerging economies such as India, which is attributable to the lack of a well-defined regulatory framework. The growing market prospects of hand sanitizers and their surging demand attract the attention of manufacturers of counterfeit hand sanitizers. Counterfeit products are made of low-quality raw materials and have several ill-effects. Moreover, these products display false claims and fall under the non-conforming, non-compliant, and sub-standard category. The penetration of e-commerce is also facilitating the distribution, sales, and reach of counterfeit products. Sometimes, customers face difficulties in differentiating genuine products from counterfeit ones as they appear similar. Instances of government authorities seizing counterfeit hand sanitizers have become common. Additionally, the sub-standard category of such products exposes the end-users to the risk of contamination and pathogenic infections. Fake branding during such incidence can adversely impact the image of genuine brands, thereby deteriorating the sales growth of the company. Thus, the increasing availability of counterfeit products in the hand sanitizer market in India has become a key challenge for vendors.
This hand sanitizer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Technavio categorizes the hand sanitizer market in India as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hand sanitizer market in India during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the hand sanitizer market in India encompasses successful business strategies deployed by the key vendors. The hand sanitizer market in India is fragmented and the vendors are deploying growth strategies such as focusing on product innovation to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The hand sanitizer market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the hand sanitizer market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of global personal products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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The hand sanitizer market share growth by the gel segment will be significant during the forecast period. Gel hand sanitizers are among the most commonly used in India. The gel-based formulation of these products offers complete coverage, spreading easily on the palms and between fingers and providing efficient defense against germs. Moreover, the gel-based formulation allows the sanitizer to dry quickly and prevents any sticky feeling on the hand after use. As gel hand sanitizers are highly viscous, they are easy to dispense and remain on the palm until the hands are rubbed together. Owing to their higher effectiveness, gel hand sanitizers are extensively used in critical settings such as healthcare facilities.
This report provides an accurate prediction of the contribution of all the segments to the growth of the hand sanitizer market size and actionable market insights on post COVID-19 impact on each segment.
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Hand Sanitizer Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 0.73% |
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Market growth 2021-2025 |
$ 5.11 million |
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Market structure |
Fragmented |
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YoY growth (%) |
1.24 |
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Regional analysis |
India and India |
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Performing market contribution |
India at 100% |
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Key consumer countries |
UK and US |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
3M Co., Dabur India Ltd., Emami Ltd., Godrej Consumer Products Ltd., GOJO Industries Inc., ITC Ltd., Marico Ltd., Reckitt Benckiser Group Plc, The Himalaya Drug Co., and Unilever Group |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by Distribution channel
7 Customer landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
89 10.4
91 10.5
93 10.6
95 10.7
97 10.8
99 10.9
101 10.10
103 10.11
105 10.12
106 11.
108 11.1
109 11.2
110 11.3
112 11.4
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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