Health and Wellness Food and Beverages Market in Americas 2017-2021

This industry research report identifies Dannon, General Mills, Kellogg, Nestlé, PepsiCo, and The Kraft Heinz Company as the key vendors in the health and wellness food and beverages market in Americas. This industry research report also presents a comprehensive analysis of the market by product (naturally healthy food and beverages, functional food and beverages, better-for-you food and beverages, organic food and beverages, and others) and by distribution channel (hypermarkets and supermarkets, independent grocers, discounters, convenience stores, and others).

Overview of the health and wellness food and beverages market in Americas

Technavio’s market study identifies the continuous innovations in product and technology to be one of the primary growth factors for the health and wellness food and beverages market in Americas. The growing health and wellness awareness among consumers has driven the demand for precise and accurate quantity of ingredients to avoid any kind of side effect or reaction to consumers. To fulfill the demand for effective medication, manufactures in the wellness nutrition products market are adopting advanced technology to manufacture accurate and precise formulations. Also, the manufacturers are also innovating the ingredients by adopting natural and organic ingredients in their products. Approaches such as biofortification and fortification will boost the growth of the market. The market analysts estimate that the market will grow steadily at a CAGR of around 7% by 2021.

In countries such as the US and Canada regulatory bodies, including the FDA, is highly concerned about food safety, ingredients, and composition of products. Due to the growing health awareness among consumers and the rising cases of diseases such as diabetes and obesity, the consumption of natural and organic ingredients has increased. This high demand for natural ingredients is boosting the consumption of functional foods and beverages. The rising demand for natural ingredients in functional food and beverages is one of the key factors driving the health and wellness food and beverages market in the Americas.

Competitive landscape and key vendors

The health and wellness food and beverages market in the Americas is fragmented owing to the presence of numerous large and small players. Manufacturers' performance in the wellness nutrition products market is impacted by rapidly changing consumer demands and preferences, changing consumer spending pattern, consumer tastes, and demographic trends. Manufacturers in the wellness nutrition products market compete intensely based on price, quality, innovation, packaging, reputation, marketing channels, and distribution.

The leading vendors in the market are

• Dannon
• General Mills
• Kellogg
• Nestlé
• PepsiCo
• The Kraft Heinz Company

The other prominent vendors in the market are Abbott Laboratories, Aleias Gluten Free Foods, Amy's Kitchen, Blue Diamond Growers, Bob's Red Mill Natural Foods, Boulder Brands, Cargill, Chiquita Brands, Dean Foods, Dr. Pepper Snapple Group, Chobani, Enjoy Life, Foods, Fifty50 Foods, General Mills, Hain Celestial, Living Essentials, Mead Johnson & Company, MONSTER ENERGY, PowerBar, Premier Nutrition, Quest Nutrition, Red Bull, Rockstar, SlimFast, TC Pharma, The Balance Bar Company, The Coco-Cola Company, ThinkThin, Unilever, and Yakult USA.

Segmentation by product and analysis of the health and wellness food and beverages market in the Americas

• Naturally healthy food and beverages
• Functional food and beverages
• Better-for-you food and beverages
• Organic food and beverages

The naturally healthy food and beverages segment will account for the major share of the wellness nutrition products market in the Americas due to the increasing demand for natural foods and the rise in awareness among consumers regarding the rising cases including obesity and diabetes. This segment includes 100% fruit and vegetable juices, mineral water, green tea, white tea, soy-based products such as tofu, high-fibre whole grain foods, and drinks and consumers in this region increasingly demand for the combination of health drinks with organic food products.

Segmentation by distribution channel and analysis of the health and wellness food and beverages market in the Americas

• Hypermarkets and supermarkets
• Independent grocers
• Discounters
• Convenience stores

Retailers in the Americas primarily prefer the hypermarkets and supermarkets distribution channel. The growth of the organized retail sector and the growing demand for health and wellness food and beverages products will drive the market’s growth prospects in this segment. The expansion of established retail outlets that offer wider range of products drives the growth of the wellness nutrition products market in the Americas.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the health and wellness food and beverages market in the Americas?
• What are the key market trends impacting the growth of the health and wellness food and beverages market in the Americas?
• What are the challenges to market growth?
• Who are the key vendors in the health and wellness food and beverages market in the Americas?
• What are the market opportunities and threats faced by the vendors in the health and wellness food and beverages market in the Americas?
• Trending factors influencing the market shares of the Americas.
• What are the key outcomes of the five forces analysis of the health and wellness food and beverages market in the Americas?

Technavio also offers customization on reports based on specific client requirement.