Outlook of the healthcare IT market in Turkey
Currently, Turkey is under a contract for digitizing health records, and the market is expected to witness an exponential rise in software and services over the next four years. The healthcare transformation program is also driving the software market in this region.
It is estimated that over 80% of Turkish healthcare professionals use either computer, tablets, or smartphones to execute work related tasks. On account of the ongoing efforts in Turkey to modernize its healthcare, the market is experiencing increasing integration of IT with legacy systems. The healthcare IT market in Turkey is largely driven by digital transformation efforts by its government. This trend augments the need for several technology-related services that help refine healthcare processes, functions, and decision-making efforts. The sustained demand for such services ensures that the market stays buoyant, and it is expected to reach over $41 billion in revenues by 2019.
Key growth driver of the healthcare IT market in Turkey
Private sector investments in Turkey have led to a large scale proliferation of private hospitals in the region. Currently, there are more than 500 private hospitals that are operating in Turkey, and these constitute a significant market for the vendors of IT healthcare services in the country. As per a 2014 report from the invest support and promotion agency in Turkey, the ministry of health is likely to spend close to 100 billion in Turkish Lira for healthcare PPP programs. This will further boost private investments into the region.
Investments in the healthcare sector in Turkey have created a market potential with over 20% growth in the number of private hospital beds as compared to others. Overall, the market has witnessed over 60% growth in the number of private hospitals in the country.
Segmentation of the healthcare IT market in Turkey by product
- Hardware
- IT services
- Software
With the growing prevalence of laptops, tablets, and smartphones for professional use and communication with customer, there is a significant demand in Turkey’s healthcare sector for storage, servers, and network equipment. This segment has dominated the market in 2014.
Leading vendors in the healthcare IT market in Turkey
There are several regional and global players operating in the healthcare IT market in Turkey. While the use of advanced technology is driving more investments by vendors, they are keen to capitalize on the market opportunity that exists in medical tourism in Turkey. As per the data from the Turkish statistical institute, around half a million out of the 40 million tourists who visited Turkey in 2014 were medical tourists. The popularity of Turkey for surgical procedures such as hair transplants, liposuction, cancer, and orthopedics is expected to bring many new vendors into this market.
The top six leading vendors in this market are: -
- Akgun
- CompuGroup
- Fonet
- GE
- HP
- IBM
- Sisoft
- Siemens
The other prominent vendors of this market include Oracle, Huawei, Elsevier, Orion, Bilmed, Medisys, Ordinatrum, Panates, Probel, Wolters, and Yonsis.
Other sections of the report include an analysis of the following
- Changing demographic landscape of Turkey
- Healthcare IT market in Turkey vis-à-vis some other Middle Eastern countries
- Key drivers, challenges, and trends and their impact on the healthcare IT market in Turkey
- Five forces analysis of the healthcare IT market in Turkey
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