Home Fragrances Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025

  • Published: Nov 2021
  • Pages: 120
  • SKU: IRTNTR71570
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The home fragrances market share is expected to increase by USD 2.22 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 4.88%.

This home fragrances market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers home fragrances market segmentation by distribution channel (offline and online) and geography (Europe, North America, APAC, MEA, and South America). The home fragrances market report also offers information on several market vendors, including AirEsscentials Inc., Archipelago Inc., Aroma360 LLC, Beaumont Products Inc., Bolsius International BV, Henkel AG and Co. KGaA, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., and The Procter and Gamble Co. among others.

What will the Home Fragrances Market Size be During the Forecast Period?

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Home Fragrances Market: Key Drivers and Challenges

The flourishing fragrance industry is notably driving the home fragrance market growth, although factors such as the harmful impact of home fragrance ingredients may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the home fragrances industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Home Fragrances Market Driver

Increased demand from customers for enriched perfumes coupled with an increased reliance on aromachology for stress reduction has played a pivotal role in driving the demand for fragrances. Growing disposable income in emerging economies such as India and China has led to a shift in consumption patterns toward premium products, which depicts the enhanced standard of living of customers. The demand for fine fragrances and household fragrances (which includes home fragrances) is anticipated to witness strong growth, with the majority of sales happening through offline channels. The high demand for customized home fragrances enriched with natural ingredients plays a vital role in driving the revenue inflow of the global home fragrances market. Hence, the growth of the fragrance industry is further expected to increase the revenue of the global home fragrances market.

Key Home Fragrances Market Challenge

Some home fragrances contain harmful ingredients, such as phthalates, the regular exposure to which can increase the risk of endocrinal, reproductive, and developmental problems. Additionally, the use of home fragrances with certain essential ingredients can also impact the health of buyers. Some essential oils release toxins that can damage the liver, kidneys, and nervous system. Lighting a candle releases highly toxic substances, such as paraffin, which are as harmful as diesel fumes. Candles that have a lead-core wick release heavy metals, such as lead, and can lead to serious health issues, including hormonal disruptions, behavioral problems, and learning disabilities. Such adverse health effects can hamper the growth of the market.

This home fragrances market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Home Fragrances Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • AirEsscentials Inc. 
  • Archipelago Inc.
  • Aroma360 LLC
  • Beaumont Products Inc.
  • Bolsius International BV
  • Henkel AG and Co. KGaA
  • Newell Brands Inc.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson and Son Inc.
  • The Procter and Gamble Co.

 

This statistical study of the home fragrances market encompasses successful business strategies deployed by the key vendors. The home fragrance market is fragmented and the vendors are deploying growth strategies such as focusing on innovating new products to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The home fragrances market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Home Fragrances Market?

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34% of the market’s growth will originate from APAC during the forecast period. China is the key market for home fragrances in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

Factors such as the presence of a huge consumer base and the penetration of key vendors will facilitate the home fragrances market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Distribution Channel Segments in the Home Fragrances Market?

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The home fragrances market share growth by the offline segment will be significant during the forecast period. Players are expanding their stores in the local and regional markets to fuel sales through offline channels. Home fragrances manufacturers sell their products through specialty stores and other retailing formats, which intensifies market competition. Retailers are introducing new businesses, wider assortments, pricing, and retail strategies to remain competitive. Moreover, consumers widely prefer to smell the fragrance before buying, which also accelerates the sales of home fragrances through offline channels. Such factors will contribute to the growth of the offline segment.

This report provides an accurate prediction of the contribution of all the segments to the growth of the home fragrance market size and actionable market insights on post COVID-19 impact on each segment.

 

Home Fragrances Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 4.88%

Market growth 2021-2025

$ 2.22 billion

Market structure

Fragmented

YoY growth (%)

8.67

Regional analysis

Europe, North America, APAC, MEA, and South America

Performing market contribution

APAC at 34%

Key consumer countries

US, China, France, UK, and Brazil

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AirEsscentials Inc. , Archipelago Inc., Aroma360 LLC, Beaumont Products Inc., Bolsius International BV, Henkel AG and Co. KGaA, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., and The Procter and Gamble Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Home Fragrances Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive home fragrances market growth during the next five years
  • Precise estimation of the home fragrances market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the home fragrance industry across Europe, North America, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of home fragrance market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Distribution channel

    • Market segments
    • Comparison by Distribution channel
    • Offline - Market size and forecast 2020-2025
    • Online - Market size and forecast 2020-2025
    • Market opportunity by Distribution channel

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • Europe - Market size and forecast 2020-2025
      • North America - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • AirEsscentials Inc. 
      • Archipelago Inc.
      • Aroma360 LLC
      • Beaumont Products Inc.
      • Bolsius International BV
      • Henkel AG and Co. KGaA
      • Newell Brands Inc.
      • Reckitt Benckiser Group Plc
      • S. C. Johnson and Son Inc.
      • The Procter and Gamble Co.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
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      The home fragrances market growth will increase by $2220.11 million during 2020-2025.
      The home fragrances market is expected to grow at a CAGR of 4.88% during 2020-2025.
      Technavio has segmented the home fragrances market by distribution channel (Offline and Online) and geographic (Europe, North America, APAC, MEA, and South America).
      AirEsscentials Inc. , Archipelago Inc., Aroma360 LLC, Beaumont Products Inc., Bolsius International BV, Henkel AG and Co. KGaA, Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Procter and Gamble Co. are a few of the key vendors in the home fragrances market.
      APAC will register the highest growth rate of 34.34% among the other regions. Therefore, the home fragrances market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the home fragrances market growth are:
      • Flourishing fragrance industry
      The home fragrances market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
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