Farm Mechanization Market in India 2016-2020

  • Published: Jul 2016
  • Pages: 75
  • SKU: IRTNTR9749

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This market research report identifies the leading vendors in the farm mechanization market in India including John Deere, Mahindra, TAFE, and International tractors. A comprehensive analysis of this market is also presented by product (tractor, harvester, power tiller, rice transplanter, and laser land leveler).

Farm mechanization market outlook in India

Technavio’s market research analysts have envisaged that the farm mechanization market in India will grow at a rapid pace and will post an impressive CAGR of more than 7% over the forecast period. Farm mechanization provides various economic and social benefits to farmers like a significant improvement in crop yield, as there is a direct relationship between farm power and productivity.

Moreover, farm mechanization also helps in increasing the efficiency of agricultural labor and reducing labor and workloads. It also aids in improving the harvest and reducing post-harvest losses. Such benefits help the farmers to reduce production costs and earn extra income. Furthermore, with the predicted water scarcity in the future, along with the increasing need to ensure food security in the country, the benefits of farm mechanization will be a vital component in shaping the future of the Indian agriculture sector.

Farm mechanization market trends

The increasing adoption of tractors using alternative fuels is one of the significant trends propelling the growth prospects of this market in the coming years. As fuel and tractor technologies have evolved considerably over the years, most tractors now run on liquefied natural gas, CNG, kerosene, vegetable oil, diesel, and propane. Due to the rise in the price of conventional fuels and growing concerns over environmental pollution, farmers are shifting to alternative fuels to power farm machinery. Although bio-diesel tractors are expensive, most farmers prefer them as they provide lower operating costs than conventional tractors.

Farm mechanization market share: Competitive landscape and key vendors

The farm mechanization market in India is highly fragmented owing to the presence of diversified global and regional vendors. However, as the international vendors are striving to increase their footprint in the market, the local vendors are finding it increasingly difficult to compete with them in terms of quality, technology, and pricing. The market has the presence of many vendors that provide plowing and cultivation machinery at lower costs. John Deere, Mahindra, International Tractors, and TAFE are some of the important players in the market. The competitive environment in this market will intensify further with an increase in product and service extensions, technological innovations, and M&A.

Key vendors in the farm mechanization market

  • John Deere
  • Mahindra
  • TAFE
  • International tractors

Farm mechanization market product segmentation

  • Tractor
  • Harvester
  • Power tiller
  • Rice transplanter
  • Laser and leveler

The tractor segment is one of the highest revenue generating sectors in the farm mechanization market and is expected to reach close to USD 8 billion by 2020. Factors such as the increasing rate of farm mechanization and the low availability of manual labor are likely to boost this segment’s growth in the future. Moreover, the growth of the rural sector supported by government subsidies for food, fertilizers, agricultural equipment, and programs to waive farm loans have helped the tractor market in India grow robustly.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the farm mechanization market in India?
  • What are the key market trends impacting the growth of the farm mechanization market in India?
  • What are the challenges to market growth?
  • Who are the key vendors in the farm mechanization market in India?
  • What are the market opportunities and threats faced by the vendors in the farm mechanization market in India?
  • What are the trending factors influencing the market shares of India?
  • What are the key outcomes of the five forces analysis of the farm mechanization market in India?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Scope of study
  • Vendor segmentation
  • Common currency conversion rates
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Global agricultural sector: An overview

  • Agricultural production
  • Global agricultural land
  • Global agricultural machinery market

PART 06: Market landscape

  • Agricultural sector in India
  • Economic overview
  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by product

  • Market overview
  • Tractor market in India
  • Harvester market in India
  • Power tiller market in India
  • Rice transplanter market in India
  • Laser land leveler market in India

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario
  • John Deere
  • Mahindra
  • TAFE
  • International Tractors
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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