Global Instant Messaging Market: Report Analysis 2015-2019

  • Published: Oct 2015
  • Pages: 63
  • SKU: IRTNTR7158

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Scope of the global IM market

To calculate the market size, the report considers the revenue generated from enterprise IM and Consumer IM. The global Instant messaging market at enterprise level was valued at $6.42 billion in 2014. The consumer IM market is expected to grow at a faster rate and it is likely to reach close to $ 12 billion by 2019.

The Global consumer IM market acquires a major portion of the revenue from business models like advertisements, games, and sticker downloads. A negligible revenue would be obtained from subscriptions alone. Hence IM providers are still routing the way to increase their customer count to billions which helps them to monetize through the service offerings.

Segmentation of the instant messaging (IM) market by revenue

  • Subscription
  • Advertising
  • Official accounts
  • Sticker sales
  • In app purchase
  • Content filters and themes
  • Partnerships

Except some leading IM providers, most vendors are targeting mobile advertisements to raise their revenues. Most of them are aggressively adopting partnership models. The leading vendors are also focusing on improvising on technology to avoid getting obsolete. Emerging technologies poses a threat to their service offering, impacting monetization efforts from their IM platforms.

Further segmentation and analysis of the instant messaging (IM)

  • IM market by user subscriptions
  • IM market by revenue models

Due to rapid growth in the telecommunication technology, fast and secured communication creating a gateway for various advertising agencies to reach the customer segment in different geographies in a faster way. The global instant messaging market from other revenue model is expected to witness sizeable growth during the forecast period.

Vendor analysis of the global instant messaging (IM) market

  • BigAnt
  • Cisco
  • HipChat
  • IBM
  • Kakao
  • Line
  • WeChat
  • WhatsApp

In the business world, email and IM occupy great prominence as essential enterprise tools. Almost 70% of the companies provide access to its employees through various IMs. The IMs in the Asian market are in the leading position in effective monetization and with further innovation it presents a attractive opportunity for the vendors in this market.

The other prominent vendors of the market include AIM, Bopup, BROSIX, DBabble, eBuddy, SnapChat, Tango, and Viber.

Key questions answered in the report

  • What are the key factors driving the global IM market?
  • What are the key market trends impacting the growth of the global IM market?
  • What are the various opportunities and threats faced by the vendors in the global IM market?
  • Key outcome of the five forces analysis on the global IM market market?
  • Growth forecast of the global IM market until 2019?

Related reports

Table of Contents
PART 01: Executive summary
  •  Highlights
PART 02: Scope of the report
  •  Market overview
  •  Top-vendor offerings
PART 03: Market research methodology
  •  Research methodology
  •  Economic indicators
PART 04: Introduction
  •  Key market highlights
PART 05: Market landscape
  •  Market overview
  •  Market size and forecast
  •  Five forces analysis
PART 06: Consumer IM market segmentation by revenue model
  •  Revenue models
  •  Users behavior on subscriptions and advertisement
  •  Consumer IM market by user subscriptions
  •  Consumer IM market by other revenue models
PART 07: Global IM market segmentation by user accounts
  •  Market overview
  •  Market size and forecast
  •  Accounts of registered users
  •  Active user accounts
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
  •  Competitive scenario
  •  Market share analysis 2014
  •  Other prominent vendors
PART 14: Key vendor analysis
  •  BigAnt
  •  Cisco Jabber
  •  HipChat
  •  IBM Lotus Sametime
  •  Kakao Talk
  •  Line
  •  WeChat
  •  WhatsApp
PART 15: Appendix
  •  List of abbreviations
PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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