Global Instant Messaging Market: Report Analysis 2015-2019

Scope of the global IM market

To calculate the market size, the report considers the revenue generated from enterprise IM and Consumer IM. The global Instant messaging market at enterprise level was valued at $6.42 billion in 2014. The consumer IM market is expected to grow at a faster rate and it is likely to reach close to $ 12 billion by 2019.

The Global consumer IM market acquires a major portion of the revenue from business models like advertisements, games, and sticker downloads. A negligible revenue would be obtained from subscriptions alone. Hence IM providers are still routing the way to increase their customer count to billions which helps them to monetize through the service offerings.

Segmentation of the instant messaging (IM) market by revenue

• Subscription
• Advertising
• Official accounts
• Sticker sales
• In app purchase
• Content filters and themes
• Partnerships

Except some leading IM providers, most vendors are targeting mobile advertisements to raise their revenues. Most of them are aggressively adopting partnership models. The leading vendors are also focusing on improvising on technology to avoid getting obsolete. Emerging technologies poses a threat to their service offering, impacting monetization efforts from their IM platforms.