Interactive Childrens Books Market by Type, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR41127

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The interactive children's books market has the potential to grow by USD 590.23 million during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 4.53%.

This interactive children's books market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by distribution channel (offline and online), type (physical books and ebooks), and geography (APAC, Europe, North America, South America, and MEA). The interactive children's books market report also offers information on several market vendors, including Inc., Arbordale Publishing LLC, Bertelsmann SE & Co. KGaA, Lerner Publishing Group Inc., Ltd., News Corp., Scholastic Corp., Smashwords Inc., The Walt Disney Co., and ViacomCBS Inc. among others.

What will the Interactive Children's Books Market Size be in 2021?

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Interactive Children's Books Market: Key Drivers and Trends

The growing use of interactive books for early literacy is notably driving the interactive children's book market growth, although factors such as digital addiction may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the interactive children's books industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Interactive Children's Books Market Driver

One of the key factors driving growth in the interactive children’s books market is the use of interactive books for early literacy. There is growing concern about the rise in number of children struggling with reading acquisition and its subsequent impact on the future of individuals. The difficulties faced during the preschool years in developing the fundamental skills required to read and write directly impact the rest of schooling. Early intervention efforts aimed at decreasing reading failure are increasing to improve educational and life outcomes for individuals. Interactive children’s books help children to develop reading skills quickly and are widely used by parents to both educate and spend time with their children. These books help tackle the most important challenge when it comes to children reading books, which is attention.

Interactive Children's Books Market Trend

The growing e-commerce and m-commerce market is a major factor supporting the interactive children’s books market share growth. Business-to-business (B2B) and business-to-consumer (B2C) businesses have grown tremendously as global trade has increased rapidly due to the impact of globalization and the liberalization of economic policies. The growth in trade can also be underpinned by the increased penetration of the Internet globally. The gradual shift in customer spending and shopping habits has amplified the growth potential of the e-commerce market.  The online market for interactive children’s books will grow owing to the increasing Internet penetration, technological advances, and greater awareness about various products.

Interactive Children's Books Market Challenge

Digital addiction is one of the most important challenges faced by the interactive children’s books market. There is a growing concern regarding digital addiction with the increasing use of smartphones and other wireless devices by children for studying as well as gaming. Parents, as well as teachers and government authorities, are concerned regarding the time spent by children on such devices, which have reduced their physical activities and are causing various health issues such as obesity, anxiety, and depression. Such negative effects on health can negatively impact the growth of digital interactive children’s books and the adoption of technology by vendors in the global interactive children’s books market.

This interactive children's books market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Dynamics

The global interactive children's books market is a part of the global publishing market. The global publishing market was valued at USD 330.96 billion in 2020. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

Who are the Major Interactive Children's Books Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Inc.
  • Arbordale Publishing LLC
  • Bertelsmann SE & Co. KGaA
  • Lerner Publishing Group Inc.
  • Ltd.
  • News Corp.
  • Scholastic Corp.
  • Smashwords Inc.
  • The Walt Disney Co.
  • ViacomCBS Inc.

This statistical study of the interactive children's books market encompasses successful business strategies deployed by the key vendors. The interactive children's book market is fragmented and the vendors are deploying growth strategies such as acquiring small and regional players to compete in the market.

Product Insights and News

  • Inc. - In August 2021, Amazon India announced a partnership with Tribes India to launch Karigar Mela
  • Corus Entertainment Inc. - In August 2021, the company announced a partnership with AS Global licensing for lifestyle content creators
  • Koehler Books - In August 2021, the company was awarded 11 Fiction awards

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments. The interactive children's books market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Interactive Children's Books Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the surfboard market, which vendors can leverage to gain competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the publishing business includes the following core functions:

  • Content development (including content acquisition)
  • Product development
  • Design
  • Content formatting
  • Product design
  • Printing and binding
  • Marketing and sales
  • Outbound logistics

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence. 

Which are the Key Regions for Interactive Children's Books Market?

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48% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for interactive children's books in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The growing demand for books for children in the age group of 0-14 years will facilitate the interactive children's books market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Distribution Channel Segments in the Interactive Children's Books Market?

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The interactive children's books market share growth by the offline segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the interactive children's book market size and actionable market insights on post COVID-19 impact on each segment.



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What are the Key Factors Covered in this Interactive Children's Books Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive interactive children's books market growth during the next five years
  • Precise estimation of the interactive children's books market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the interactive children's book industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of interactive children's book market vendors

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Interactive Childrens Books Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 4.53%

Market growth 2021-2025

$ 590.23 million

Market structure


YoY growth (%)


Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 48%

Key consumer countries

US, China, India, Germany, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled Inc., Arbordale Publishing LLC, Bertelsmann SE & Co. KGaA, Lerner Publishing Group Inc., Ltd., News Corp., Scholastic Corp., Smashwords Inc., The Walt Disney Co., and ViacomCBS Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03:  Publishing

                                2.3.1 Content development

                                2.3.2 Product development

                                2.3.3 Content formatting

                                2.3.4 Product design

                                2.3.5 Printing and binding

                                2.3.6 Marketing and sales

                                2.3.7 Outbound logistics

                                Support activities 


3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                3.4.1 Estimating growth rates for emerging and high-growth markets

                                3.4.2 Estimating growth rates for mature markets

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market: Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                4.3 Bargaining power of suppliers       

                4.4 Threat of new entrants    

                4.5 Threat of substitutes         

                4.6 Threat of rivalry   

                4.7 Market condition

                                Market condition - Five forces 2020

5. Market Segmentation by Distribution channel                     

                The segments covered in this chapter are: 

  • Offline
  • Online

The distribution channel segments that will exhibit a growth rate faster than that of the overall market have been termed as fast-growing segments and those that will lag behind the overall market have been termed as slow-growing segments.

                5.1 Market segments

                                Exhibit 15: ​Distribution channel - Market share 2020-2025 (%)

                5.2 Comparison by Distribution channel           

                                Exhibit 16: ​Comparison by Distribution channel

                5.3 Offline - Market size and forecast 2020-2025           

                                Exhibit 17:  Offline - Market size and forecast 2020-2025 ($ million)

                                5.3.1 Impact of COVID-19 pandemic on offline distribution channel

                                Exhibit 18:  Offline - Year-over-year growth 2020-2025 (%)

                5.4 Online - Market size and forecast 2020-2025​          

                                Exhibit 19: ​Online- Market size and forecast 2020-2025 ($ million)

                                5.4.1 Impact of COVID-19 pandemic on online distribution channel

                                Exhibit 20: ​Online - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by Distribution channel            

                                Exhibit 21: ​Market opportunity by Distribution channel

6. Market Segmentation by Type                     

                The segments covered in this chapter are: 

  • Physical books
  • eBooks

                6.1 Market segments

                                Exhibit 22:  Type - Market share 2020-2025 (%)

                6.2 Comparison by Type          

                                Exhibit 23:  Comparison by Type

                6.3 Physical books - Market size and forecast 2020-2025            

                                Exhibit 24:  Physical books - Market size and forecast 2020-2025 ($ million)

                                Exhibit 25:  Physical books - Year-over-year growth 2020-2025 (%)

                6.4 eBooks - Market size and forecast 2020-2025          

                                Exhibit 26:  eBooks - Market size and forecast 2020-2025 ($ million)

                                Exhibit 27:  eBooks - Year-over-year growth 2020-2025 (%)

                6.5 Market opportunity by Type          

                                Exhibit 28:  Market opportunity by Type

7. Customer landscape                         

Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                                Exhibit 29: ​Customer landscape​

8. Geographic Landscape                     

                ​​The regions covered in the report are: 

  • APAC 
  • Europe 
  • North America
  • South America 
  • MEA                           

                8.1 Geographic segmentation

                                Exhibit 30: ​Market share by geography 2020-2025 (%)

                8.2 Geographic comparison   

                                Exhibit 31: Geographic comparison

                8.3 APAC - Market size and forecast 2020-2025​             

                                Exhibit 32: ​APAC - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 33: ​APAC - Year-over-year growth 2020-2025 (%)

                8.4 Europe - Market size and forecast 2020-2025          

                                Exhibit 34: ​Europe - Market size and forecast 2020-2025 ($ million)

                                Exhibit 35: ​Europe - Year-over-year growth 2020-2025 (%)

                8.5 North America - Market size and forecast 2020-2025          

                                Exhibit 36: North America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 37: North America - Year-over-year growth 2020-2025 (%)

                8.6 South America - Market size and forecast 2020-2025           

                                Exhibit 38: ​South America - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 39: South America - Year-over-year growth 2020-2025 (%)

                8.7 MEA - Market size and forecast 2020-2025              

                                Exhibit 40: MEA - Market size and forecast 2020-2025 ($ million)

                                Exhibit 41: MEA - Year-over-year growth 2020-2025 (%)

                8.8 Impact of COVID-19 pandemic on the global market            

                8.9 Key leading countries        

                                Exhibit 42: Key leading countries

                8.10 Market opportunity by geography            

                                Exhibit 43:  Market opportunity by geography ($ million)

9. Drivers, Challenges, and Trends                   

                9.1 ​Market drivers     

                                9.1.1 Using interactive books for early literacy

                                9.1.2 Growing popularity of eBooks

                                9.1.3 Growing use of gamification for interactive learning

                9.2 Market challenges              

                                9.2.1 Digital addiction

                                9.2.2 Growing incidents of privacy breach

                                9.2.3 Stiff competition from unorganized sector

                                Exhibit 44:  Impact of drivers and challenges

                9.3 Market trends      

                                9.3.1 Growing e-commerce and m-commerce market

                                9.3.2 Personalization of storybooks

                                9.3.3 Increasing number of independently published books

10. Vendor Landscape                           

                10.1 Competitive scenario      

                10.2 Vendor landscape            

                                Exhibit 45: Vendor landscape

                10.3 Landscape disruption      

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 46: ​Landscape disruption​

                10.4 Industry risks      

                                Exhibit 47: Industry risks

11. Vendor Analysis               

                11.1 Vendors covered              

                                Exhibit 48: Vendors covered

                11.2 Market positioning of vendors    

                                Exhibit 49: ​Market positioning of vendors​

                                11.3 Inc.

                                Exhibit 50: Inc. - Overview

                                Exhibit 51: Inc. - Business segments

                                Exhibit 52: Inc. – Key news

                                Exhibit 53: Inc. - Key offerings

                                Exhibit 54: Inc. - Segment focus

                11.4 Arbordale Publishing LLC               

                                Exhibit 55:  Arbordale Publishing LLC - Overview

                                Exhibit 56:  Arbordale Publishing LLC - Product and service

                                Exhibit 57:  Arbordale Publishing LLC - Key offerings

                11.5 Bertelsmann SE and Co. KGaA     

                                Exhibit 58:  Bertelsmann SE and Co. KGaA - Overview

                                Exhibit 59:  Bertelsmann SE and Co. KGaA - Business segments

                                Exhibit 60:  Bertelsmann SE and Co. KGaA - Key offerings

                                Exhibit 61:  Bertelsmann SE and Co. KGaA - Segment focus

                11.6 Bloomsbury Publishing Plc            

                                Exhibit 62:  Bloomsbury Publishing Plc - Overview

                                Exhibit 63:  Bloomsbury Publishing Plc - Business segments

                                Exhibit 64:  Bloomsbury Publishing Plc - Key offerings

                                Exhibit 65:  Bloomsbury Publishing Plc - Segment focus

                11.7 Corus Entertainment Inc.              

                                Exhibit 66:  Corus Entertainment Inc. - Overview

                                Exhibit 67:  Corus Entertainment Inc. - Business segments

                                Exhibit 68:  Corus Entertainment Inc. – Key news

                                Exhibit 69:  Corus Entertainment Inc. - Key offerings

                                Exhibit 70:  Corus Entertainment Inc. - Segment focus

                11.8 Hogs Back Books Ltd.      

                                Exhibit 71:  Hogs Back Books Ltd. - Overview

                                Exhibit 72:  Hogs Back Books Ltd. - Product and service

                                Exhibit 73:  Hogs Back Books Ltd. - Key offerings

                11.9 Koehler Books    

                                Exhibit 74:  Koehler Books - Overview

                                Exhibit 75:  Koehler Books - Product and service

                                Exhibit 76:  Koehler Books – Key news

                                Exhibit 77:  Koehler Books - Key offerings

                11.10 Lagardere SCA 

                                Exhibit 78:  Lagardere SCA - Overview

                                Exhibit 79:  Lagardere SCA - Business segments

                                Exhibit 80:  Lagardere SCA - Key offerings

                                Exhibit 81:  Lagardere SCA - Segment focus

                11.11 Lerner Publishing Group Inc.     

                                Exhibit 82:  Lerner Publishing Group Inc. - Overview

                                Exhibit 83:  Lerner Publishing Group Inc. - Product and service

                                Exhibit 84:  Lerner Publishing Group Inc. - Key offerings

                11.12 Scholastic Inc.  

                                Exhibit 85:  Scholastic Inc. - Overview

                                Exhibit 86:  Scholastic Inc. - Business segments

                                Exhibit 87:  Scholastic Inc. - Key offerings

                                Exhibit 88:  Scholastic Inc. - Segment focus

12. Appendix                            

                12.1 Scope of the report         

                                12.1.1 ​​​​Market definition

                                12.1.2 ​​​​Objectives

                                12.1.3 ​​​​Notes and caveats

                12.2 Currency conversion rates for US$            

                                Exhibit 89: ​Currency conversion rates for US$​

                12.3 Research Methodology 

                                Exhibit 90: ​Research Methodology

                                Exhibit 91: ​​Validation techniques employed for market sizing​

                                Exhibit 92: ​​Information sources

                12.4 List of abbreviations        

                                Exhibit 93: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The interactive children's books market growth will increase by $590.23 million during 2020-2025.
The interactive children's books market is expected to grow at a CAGR of 4.53% during 2020-2025.
Technavio has segmented the interactive children's books market by distribution channel (Offline and Online) ,type (Physical books and eBooks) , and geographic (APAC, Europe, North America, South America, and MEA). Inc., Arbordale Publishing LLC, Bertelsmann SE & Co. KGaA, Lerner Publishing Group Inc., Ltd., News Corp., Scholastic Corp., Smashwords Inc., The Walt Disney Co., ViacomCBS Inc. are a few of the key vendors in the interactive children's books market.
APAC will register the highest growth rate of 48.48% among the other regions. Therefore, the interactive children's books market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the interactive children's books market growth are:
  • Using interactive books for early literacy
The interactive children's books market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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