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The interactive children's books market is estimated to grow at a CAGR of 5.06% between 2022 and 2027. The size of the market is forecast to increase by USD 711.99 million. The growth of the market depends on several factors, including using interactive books for early literacy, the growing popularity of eBooks, and the growing use of gamification for interactive learning.
This report extensively covers market segmentation by type (physical books and ebooks), distribution channel (offline and online), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Technavio categorizes the global interactive children's books market as a part of the global publishing market within the overall global media market. The parent global publishing market covers products and companies engaged in publishing newspapers, magazines, and books in print or electronic formats. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The using interactive books for early literacy are notably driving market growth, although factors such as digital addiction may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Interactive Children's Books Market Driver
The use of interactive books for early literacy is notably driving market growth. As the rise in a number of children struggling with reading increases, there is concern about the impact this will have on individuals' futures. Difficulties in the development of reading and writing skills encountered during preschool age directly affect the rest of the school path. This has increased awareness about early learning.
Interactive children's books help children develop reading skills quickly, and parents use them widely both for studying and spending time with children. These books help solve the most important challenge for children who read books, which is attention. These interactive books help children learn to recognize the alphabet, sounds, and related words and activities. Furthermore, they also help children develop reading habits at an early age. It also improves creativity and allows children to use their imagination and improve overall vocabulary and productivity. Thus, the various benefits of such books will promote the growth of market growth during the forecast period.
Significant Interactive Children's Books Market Trend
Personalization of storybooks is an emerging trend in the market. Personalized interactive books for children have become increasingly popular over the years. Publishers often use different methods to create a unique book. For example, publishers can add a child's name to a story without making any other significant changes. Similarly, adding children's likes and dislikes to the book is another way to personalize it.
Sellers also offer interactive children's books tailored for siblings to make reading and learning fun and brainstorming activity. Such personal books create coordination and a sense of belonging in children. Therefore, the supply of such vendors is expected to increase the demand for personalized storybooks. Therefore, these factors will boost the global market during the forecast period.
Major Interactive Children's Books Market Challenge
Digital addiction is a major challenge impeding the market. The increase in the use of smartphones and other wireless devices among children for learning is raising concerns about digital addiction. This has not only reduced their physical activity, but also resulted in various health-related problems such as obesity, anxiety, and depression.
In a recent study published by the Center for Child Health, Behavior and Development, doctors emphasized that technology dependence is increasing and the link between media exposure and the impact on children's health is reaching alarming levels. As a result, parents around the world are concerned about the amount of time their children spend on screens because they are missing out on real experiences. In addition, it is also making it difficult for children to fall asleep. These factors gradually increase the development of depression, anxiety, and attention problems. Such factors will hinder the global market growth during the forecast period.
Key Interactive Children's Books Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Interactive Children's Books Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Holiday House - The company operates under one segment. The company under this segment offers books for children and young adult readers. The key offerings of the company include interactive children's books.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the physical books segment will be significant during the forecast period. Physical books give readers a sense of belonging and engagement, which helps in capturing children's attention.
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The physical books segment was valued at USD 1,419.67 million in 2017 and continued to grow until 2021. The physical books segment covers the sales of both printed books and physical audiobooks. When reading a physical book, readers retain more information. Scientists claim that turning pages while reading builds a mental "index" in the brain that links the content in a book to a certain page. Print book readers take in and retain more of the plot than e-book readers do. Thus, parents encourage children to read physically interactive children's books, so that the children can grasp and retain more compared to eBooks. These experiences stimulate the body, the senses, and the mind, creating the ideal environment for deep learning. Moreover, physical books help to practice book handling among children. Furthermore, the interactive books provide a natural entrance point. Such abilities are frequently taught in the context of stories or circle time. The book must be touched in order to be understood. Thus, such attributes related to physical books will increase demand for them which in turn will boost the growth of the physical books segment during the forecast period.
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APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is the largest geographical segment of the global interactive children's books market and will continue to remain the largest segment during the forecast period. The major factor driving the growth of the interactive children's books market in the region is the growing demand for books for children in the age group of 0-14 years. The number of children in this age group has been on the rise due to the low mortality rate and high birth rate.
Moreover, e-commerce vendors are also playing a significant role in the growth of the market in the region. These vendors are offering interactive children's books with compilations of stories and general knowledge or books with fantasy and magical fiction, which generates curiosity among children. Such types of books are prominent in developing countries such as India and China. Such factors will boost the regional market growth during the forecast period.
Another aspect of interactive children's books prevalent in developing countries in APAC is the preference for physical books among parents owing to the growing awareness of the hazards of increasing screen time. Hence, physical books that are colorful and full of pictures are more prevalent in APAC. The other factor boosting the growth of interactive children's books is the emergence of national players in the region. A considerable number of vendors are expanding their presence in various emerging countries in APAC, to tap the growing opportunities for interactive children's books as the trend of early education is growing across these countries.
The outbreak of COVID-19 hampered the business of publishing vendors and interactive children's book vendors in 2020. However, large-scale vaccination drives and resumption in supply chain operation provided growth momentum to the regional market in focus in the second half of 2021. Moreover, increasing sales through online distribution channels, growth in the regional economy, and an increase in the disposable income of the population will boost the growth of the regional market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Type (Physical books and eBooks), Distribution Channel (Offline and Online), and Geography (APAC, Europe, North America, South America, and Middle East and Africa).
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Interactive Children's Books Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.06% |
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Market growth 2023-2027 |
USD 711.99 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
4.49 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 45% |
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Key countries |
US, China, India, Japan, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amazon.com Inc., Arbordale Publishing LLC, Bertelsmann SE and Co. KGaA, Corus Entertainment Inc., Georg von Holtzbrinck GmbH and Co. KG, Holiday House, I See Me, Lee and Low Books, Lerner Publishing Group Inc., Lulu Press Inc., Paramount Global, Peachtree Publishing Co. Inc., Pearson Plc, PLANETA CORPORACION Srl, RELX Plc, Scholastic Corp., Smashwords Inc., Sourcebooks LLC, The Walt Disney Co., and Walker Books Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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