Interactive Fitness Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

The interactive fitness market share is expected to increase by USD 6.88 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 8.41%.

This interactive fitness market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by end-user (non-residential and residential) and geography (North America, Europe, APAC, South America, and MEA). The interactive fitness market report also offers information on several market vendors, including Axtion Technology LLC, Echelon Fitness Multimedia LLC, EGYM Inc., Evervue USA Inc., Motion Fitness LLC, Nautilus Inc., Nexersys Corp., Paradigm Health and Wellness Inc., Peloton Interactive Inc., and TECHNOGYM Spa among others.

What will the Interactive Fitness Market Size be During the Forecast Period?

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Interactive Fitness Market: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The growing awareness among people about fitness and healthy lifestyle is notably driving the interactive fitness market growth, although factors such as lack of awareness and market penetration in developing countries may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the interactive fitness industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Interactive Fitness Market Driver

The rising adoption of a sedentary lifestyle is exposing people to the high risk of developing various health conditions, such as anxiety, obesity, type 2 diabetes, and osteoporosis. Moreover, an increase in the prevalence of chronic back pain and hectic work schedules have led people to undertake some form of daily exercise to remain healthy and prevent various health-related issues. The increasing awareness about the importance of a healthy lifestyle has led to a rise in the demand for various fitness activities, including interactive fitness. Interactive fitness products provide better flexibility to consumers, which in turn, helps prevent major body injuries, aches, and pains. Additionally, promotional activities conducted by vendors and the use of social media also help in creating awareness about a healthy lifestyle through various fitness and training activities. This will significantly influence the growth of the global interactive fitness market size during the forecast period.

Key Interactive Fitness Market Trend

Game-based physical activities are gaining traction among health-conscious consumers as they are combined with video games, which result in heart-pumping movement or core building balance. Technological innovation and invention in the form of new video games have led to an increase in the number of children spending time on video games rather than opting for physical activities. The rising trend of exergaming is one of the key interactive fitness market trends as it is a perfect solution for participants to play their favorite games while being physically active. The demand for exergaming is also increasing because it helps people build their strength, fitness, and self-confidence through interactive gaming.

This interactive fitness market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Interactive Fitness Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Axtion Technology LLC
• Echelon Fitness Multimedia LLC
• EGYM Inc.
• Evervue USA Inc.
• Motion Fitness LLC
• Nautilus Inc.
• Nexersys Corp.
• Paradigm Health and Wellness Inc.
• Peloton Interactive Inc.
• TECHNOGYM Spa

This statistical study of the interactive fitness market encompasses successful business strategies deployed by the key vendors. The interactive fitness market is fragmented and the vendors are deploying growth strategies such as the acquisition of new brands to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The interactive fitness market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Interactive Fitness Market?

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63% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for interactive fitness in North America. Market growth in North America will be faster than the growth of the market in other regions.

The presence of a well-developed health and fitness industry and the high prevalence of obesity and diabetes will facilitate the interactive fitness market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating End-user Segments in the Interactive Fitness Market?

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The interactive fitness market share growth by the non-residential segment will be significant during the forecast period. The non-residential segment includes the use of interactive fitness in major corporate offices; public areas such as hospitality establishments (hotels and resorts) and other public establishments, including recreation centers such as regional recreation centers (RCCs), village recreation centers (VRCs), and neighborhood recreation centers (NRCs); public and amusement parks; shopping centers; and gymnasiums and other fitness centers. The non-residential segment is expected to grow at a high rate during the forecast period, owing to the increasing demand for interactive fitness from commercial office buildings and hospitality establishments, particularly in North America. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the interactive fitness market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Interactive Fitness Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive interactive fitness market growth during the next five years
• Precise estimation of the interactive fitness market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the interactive fitness industry across North America, Europe, APAC, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of interactive fitness market vendors

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