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The K-12 arts and crafts material market size is estimated to grow at a CAGR of 2.81% between 2022 and 2027. The market size is forecast to increase by USD 570.47 million. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by distribution channel (offline and online), school level (middle school, pre-primary school, primary school, and high school), and geography (APAC, Europe, North America, Middle East, and Africa, and South America). This report also includes an in-depth analysis of drivers, trends, and challenges.
Growing demand for paper-based stationery products is the key driver for the growth of the market. Many educational institutions use paper-based products to conduct arts and crafts classes. The market is seeing increased demand for paper-based products from schools around the world. This is because of the ease of using paper-based arts and crafts. Additionally, various colored papers, easel scrolls, and many other attractive papers are increasingly being used in arts and crafts classes in schools. Furthermore, multifunctional paper and inkjet paper with improved paper quality are attracting more attention. Moreover, increasing imports of paper-based products from economies such as Asia and Europe continue to increase the demand for paper-based products. This is expected to drive the market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ACTIVA Products Inc.: The company offers K 12 arts and crafts materials such as clay, colored Sand, paper Mache and sculpting Materials.
The K-12 arts and crafts material market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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APAC is estimated to contribute 28% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period. The growing K-12 population in China and India, and the integration of arts and crafts in the school curriculum are the key factors contributing to higher demand in APAC. Some governments in the region focus on supporting the development of the K-12 education sector. For example, the Indonesian government launched the Early Childhood Education Development (ECED) program in September 2019, which focuses on improving the quality of early childhood education. Similarly, in June 2019, the World Bank approved a loan on behalf of the Ministry of Religious Affairs (MORA) to help improve primary and secondary schools in Indonesia. These are some of the factors that are likely to increase the demand for the k-12 arts and crafts material market in the region during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The number of offline stores such as hypermarkets, supermarkets, and art supply stores that serve the needs of the K-12 arts and crafts market is expected to grow steadily. In the arts and crafts market, visual presentation strategies play a key role in-store success. From encouraging customers to enter the store to influencing the shopping experience with posters, window decals, and hanging signs are all essential products that increase the shopping experience of customers.
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The offline segment showed a gradual increase in the market share of USD 2,551.28 million in 2017 and continued to grow by 2021. Some stores that offer K-12 arts and crafts materials are focused on expanding their presence. For example, Walmart Inc. (Walmart) had approximately 10,622 retail stores worldwide as of April 2023, while at the end of 2022, it had 10,593 retail stores. Walmart sells K-12 arts and crafts from players like Pacon and Crayola. Therefore, such expansion by retailers may affect the growth of the market during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Online sales of arts and crafts are the primary trend in the market. With the spread of the Internet, online sales of arts and crafts materials are rapidly increasing. Online sales of arts and crafts have become an additional source of income for arts and crafts suppliers. The arts and crafts materials industry is undergoing a healthy transition from traditional brick-and-mortar sales to online sales. Online business-to-business (B2B) e-commerce enables customers, dealers, and distributors to consolidate sales orders. It provides scalability to the organization and helps improve efficiency, increase brand awareness, and increase sales.
Moreover, the result is a customer-centric experience and improved sales engagement. They also offer a variety of products with excellent choices for the customers. Growing internet usage and increasing smartphone penetration are expected to drive the growth of the global K-12 arts and crafts materials market through online sales during the forecast period.
Health hazards associated with arts and crafts materials are the challenges that affect the growth of the market. Constant exposure to some arts and crafts can be detrimental to the health of the students. Long-term exposure to some arts and crafts materials can cause chronic diseases. For instance, acute (short-term) exposure to strong acids can cause severe burns the injuries. The hazards created by material crafts include mechanical hazards from thermal and electrical objects, followed by chemical hazards from the chemicals used in a particular material.
Moreover, chemical exposure, on the other hand, is caused by inhaling chemicals or accidentally consuming chemicals. For example, children may taste the art supplies or chew on drawing implements. Therefore, it is important to choose materials carefully and comply with different regulations in different countries. Hence, these factors will impede the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global K-12 Arts and Crafts Material Market Customer Landscape
The outbreak of the COVID-19 pandemic severely impacted revenue growth across the regional K-12 arts and crafts material market in 2020. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown restrictions, and craft material providers resumed their routine operations. In addition, the resumption of art schools and exhibitions is expected to boost the growth of the K-12 arts and crafts material market in APAC during the forecast period.
The K-12 arts and crafts material market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
K-12 Arts And Crafts Material Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 2.81% |
Market growth 2023-2027 |
USD 570.47 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.45 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
Europe at 28% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ACTIVA Products Inc., American Art Clay Co. Inc., Bangkit USA Inc., Crayola, eeBoo Corp., Fabbrica Italiana Lapis ed Affini S.p.A., faber-castell, Hudson Envelope Corp., Itsy Bitsy Pvt. Ltd., K-12 School Supplies, Kaplan Early Learning Co., Linc Pen and Plastics Ltd., Melissa and Doug, Nasco Inc., Nygala Corp, RM Educational Resources Ltd., RM plc., Staedtler Mars GmbH and Co. KG, LaRose Industries LLC, and Max Bringmann KG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by School level
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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