About tequila
Tequila is a type of distilled spirit manufactured from the blue agave plant (native of Mexico). Tequila is either made from 51% agave or 100% agave, depending on the pricing and positioning. It usually contains 38-40% alcohol content depending on the varied government regulations and laws.
The tequila market in Latin America has a tremendous consumer base. The rising exports to the US, Russia, and Germany are driving the market. The exports from Mexico of agave tequila rose by 16% in 2013. The rising disposable income in countries such as Mexico and Venezuela is expected to drive the market during the forecast period.
Technavio’s analysts forecast the tequila market in Latin America to grow at a CAGR of 1.89% by volume and 2.62% by revenue during the period 2014-2019.
Covered in this report
The report covers the present scenario and the growth prospects of the tequila market for 2015-2019. To calculate the market size, the report considers revenue generated through sales of tequila bottles in the Latin American market.
The market is divided into the following segments based on product:
- Normal
- Premium
- High end premium
- Super end premium
Technavio's report, Tequila Market in Latin America 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
- 1800
- Beam Suntory
- Brown Forman
- Cuervo International
- Diageo
- Patron
Other prominent vendors
- Aha Yeto
- Camino Real Distillery
- Casas Xalisco
- Cia Tequilera Los Valores
- Hacienda La Capilla
- Juarez Tequila
- Pernod Ricard
- Proximo Spirits
- Sazerac Company
- Sierra Tequila
- Tequila Cazadores
- Tequila Corralejo
- Tequila Quiote
- The Blue Nectar
- William Grant & Sons
- World Food and Bev Group
Market driver
- Rising disposable income
- For a full, detailed list, view our report
Market challenge
- Threats from other spirits and non-alcoholic drinks
- For a full, detailed list, view our report
Market trend
- Increased exports to China
- For a full, detailed list, view our report
Key questions answered in this report
- What will the market size be in 2019 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Table of Content
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market landscape
- About tequila
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Types of Tequila
PART 07: Segmentation by product
PART 08: Geographical segmentation
- Market Overview
- Mexico
- Brazil
- Chile
- Colombia
- Argentina
- Venezuela
PART 09: Market drivers
- Rising disposable income
- High demand in US
- High Plantation of Agave in Past
- Rising exports to countries
PART 10: Impact of drivers
PART 11: Market challenges
- Threats of other spirits and non-alcoholic drinks
- Production of agave plants
- Taxes and high regulations
- Fake and adulterated drinks in market
PART 12: Impact of drivers and challenges
PART 13: Market trends
- Flourishing exports to China
- Rise in demand for premium tequila
- Increasing cocktail culture
- Growing middle class contribution
PART 14: Vendor landscape
- Competitive scenario
- Market share analysis
- Other prominent vendors
- Major tequila distilleries
PART 15: Key vendor analysis
PART 16: Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape