About tequila

Tequila is a type of distilled spirit manufactured from the blue agave plant (native of Mexico). Tequila is either made from 51% agave or 100% agave, depending on the pricing and positioning. It usually contains 38-40% alcohol content depending on the varied government regulations and laws.

The tequila market in Latin America has a tremendous consumer base. The rising exports to the US, Russia, and Germany are driving the market. The exports from Mexico of agave tequila rose by 16% in 2013. The rising disposable income in countries such as Mexico and Venezuela is expected to drive the market during the forecast period.

Technavio’s analysts forecast the tequila market in Latin America to grow at a CAGR of 1.89% by volume and 2.62% by revenue during the period 2014-2019.

Covered in this report

The report covers the present scenario and the growth prospects of the tequila market for 2015-2019. To calculate the market size, the report considers revenue generated through sales of tequila bottles in the Latin American market.

The market is divided into the following segments based on product:

• Normal
• Premium
• High end premium
• Super end premium

Technavio's report, Tequila Market in Latin America 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors

• 1800
• Beam Suntory
• Brown Forman
• Cuervo International
• Diageo
• Patron

Other prominent vendors

• Aha Yeto
• Camino Real Distillery
• Casas Xalisco
• Cia Tequilera Los Valores
• Hacienda La Capilla
• Juarez Tequila
• Pernod Ricard
• Proximo Spirits
• Sazerac Company
• Sierra Tequila
• Tequila Cazadores
• Tequila Corralejo
• Tequila Quiote
• The Blue Nectar
• William Grant & Sons
• World Food and Bev Group

Market driver

• Rising disposable income
• For a full, detailed list, view our report

Market challenge

• Threats from other spirits and non-alcoholic drinks
• For a full, detailed list, view our report

Market trend

• Increased exports to China
• For a full, detailed list, view our report

Key questions answered in this report

• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?