Overview of the interactive whiteboard market in Europe

Market research analysts at Technavio have predicted that the interactive whiteboard market in Europe will grow steadily during the forecast period and will post an impressive CAGR of almost 15% by 2020. This market research analysis identifies the penetration of technology in classrooms as one of the primary factors that will have a positive impact on the growth of this market. Though the digitization of education has induced educational institutions to adopt new technologies and advanced tools to enhance learning and content delivery, there are several institutions that are still reluctant to adopt these innovative technologies. The integration of media to enhance and support collaborative learning and the use of flipcharts will induce these institutions to employ advanced learning methods and in turn, will fuel the demand for interactive or electronic whiteboards. Moreover, digital video systems have transformed the traditional teaching methods and as a result, schools and other educational institutions will start employing collaborative learning methods, which will subsequently propel the growth of this market.

Gamification helps driving innovation and develops creative skills of students and will soon gain acceptance as an important element in the education sectors across the globe, especially in Europe. Online video learning includes the use of games, puzzles, and questionnaires that help increase students' attention and also in having an interactive classroom environment. Since interactive whiteboard activities can improve students’ writing and also help teachers to engage with and motivate students through recognition and rewards, vendors will soon start using interactive white boards for designing games on multiple subjects.

Competitive landscape and key vendors

The market is currently growing at a moderate rate and is characterized by the presence of well-diversified international and regional vendors. The market is dominated by a few global interactive whiteboard manufacturers who have a great product portfolio and global reach. The increase in adoption of educational hardware and technology by educational institutes will create profitable business opportunities for vendors in the virtual classroom market. This will intensify the competitive environment in the market as all vendors will equally compete to gain a considerable share of the market. To sustain the competition, whiteboard companies have started introducing interactive boards with enhanced features to ensure maximum compatibility with multiple devices and are also equipping them with interactive software that will help instructors create interactive lessons for students.

The leading vendors in the market are -

• BenQ
• Hitachi
• Samsung
• Seiko Epson
• Smart Technologies

The other prominent vendors in the market are Interphase, IPEVO, Julong Educational Technology, LG Electronics, Luidia, Mimio, Panasonic, Sharp, and Vestel.

Segmentation by end-users and analysis of the interactive whiteboard market in Europe

• Higher education
• Pre K-12

This market study predicts that in terms of end-users, the Pre K-12 market segment will dominate the market throughout the predicted period and also estimates that this segment will account for more than 66% of the total market shares by 2020. Since blended learning makes the learning process more productive it is becoming the most commonly adopted form of e-learning in the pre K-12 segment. As a result, there has been an increase in the demand for interactive whiteboards (IWBs) from educational institutions. Moreover, investment initiatives by the various central and state governments in Europe towards increasing the awareness of IWBs will also provide for the growth of the digital whiteboard market.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the interactive whiteboard market in Europe?
• What are the key market trends impacting the growth of the interactive whiteboard market in Europe?
• What are the challenges to market growth?
• Who are the key vendors in the interactive whiteboard market in Europe?
• What are the market opportunities and threats faced by the vendors in the interactive whiteboard market in Europe?
• Trending factors influencing the market shares of Europe.
• What are the key outcomes of the five forces analysis of the interactive whiteboard market in Europe?

Technavio also offers customization on reports based on specific client requirement.

Related reports

• Global Digital Learning Devices Market 2016-2020
• Global Interactive Whiteboard Market 2015-2019
• Global Education Hardware Market 2015-2019