Laundry and Dishwashing Detergent Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Laundry and Dishwashing Detergent Market 2024-2028

The laundry and dishwashing detergent market size is estimated to grow at a CAGR of 5.64% between 2023 and 2028. The market size is forecast to increase by USD 18.78 billion.

The report offers extensive research analysis on the Laundry And Dishwashing Detergent Market, with a categorization based on Product, including laundry detergent and dishwashing detergent. It further segments the market by Distribution Channel, encompassing offline and online. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments

One of the key factors driving the laundry and dishwashing detergent market growth is the growth in the hospitality sector.  There is a rapid growth and recovery of the tourism sector post-pandemic. For instance, the global spending on international tourism was USD1.038 trillion, which was an increase of 21.7% from the previous year, 2020. Therefore, this spur in traveling is expected to give rise to the need for more hotels. In addition, laundry service is a major service provided by a hotel to its customers.  Hence, the increase in tourism is positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Laundry and Dishwashing Detergent Market: Overview

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Key Trend and Challenge

Our researchers analyzed the data with 2023 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.

Trends

A key factor shaping the laundry and dishwashing detergent market growth is the increasing acceptance of liquid laundry and dishwashing detergent. Even though the emergence of liquid detergent was after the powder detergents and bars/soaps, the adoption of liquid detergent has gained significant market share over the latter.  Therefore, it has fuelled the demand and value of liquid detergent.

Moreover, Some of the main advantages of liquid detergents include complete dissolution in water, do not leaving stains, and do not clog the process flow of the washing machine. Hence, such advantages of liquid detergents over powder are positively impacting the market. Therefore, it is expected to drive the market growth during the forecast period.

Challenge

Volatility in raw material prices is one of the key challenges hindering the laundry and dishwashing detergent market growth. Surfactants are the key raw materials used for the production of laundry and dishwashing detergent, and linear alkylbenzene (LAB), detergent alcohols, and ethylene oxide (EO) are commonly used raw materials to manufacture surfactants. However, the cost of these raw materials is volatile in nature as they are mainly derived from downstream petroleum products.

Moreover, the price fluctuation in crude oil prices will result in volatility in the downstream products. In addition, volatile raw material prices of petrochemicals are negatively impacting the global laundry and dishwashing detergent market growth. In addition, petroleum-based fatty alcohols are subjected to volatile crude oil prices, and demand for oleochemicals is high from the bio-diesel application. Therefore, the availability of raw materials can be a major concern for the players in the global laundry and dishwashing detergent market and will hinder the growth of the market during the forecast period.

Laundry and Dishwashing Detergent Market Segmentation by Distribution Channel

The rising disposable income will fuel the offline segment which will increase the market growth. There is an increasing availability of laundry and dishwashing detergents across the offline segment. The offline segment includes specialty stores, hypermarkets, supermarkets, convenience, and clubhouse stores. In addition, customers prefer retail stores to shop for groceries and products because these stores have a wide range of options in terms of products and brands. Moreover, this segment allows customers to purchase products in bulk quantities at lower prices. Furthermore, factors such as the increasing disposable income the high purchasing power of consumers, and the growing demand for eco-friendly laundry care products are fuelling the growth of this segment which in turn drives the market growth during the forecast period.

Laundry and Dishwashing Detergent Market Segmentation by Product

The laundry detergent segment is estimated to witness significant growth during the forecast period. The laundry detergent segment includes powder detergent, liquid detergent, and laundry tablets that are made from enzymes, surfactants, and other chemicals. The increasing focus by manufacturers on the production of eco-friendly products is fuelling the growth of this segment.

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The laundry detergent segment was the largest segment and was valued at USD 28.13 billion in 2018. Moreover, the use of liquid detergents is higher compared with that of solid detergents in developed countries such as the US. In addition, liquid detergents are more effective in treating spots and stains as they can remove oil and grease easily, whereas consumers in developing countries mostly use powder detergents as they are priced lower compared with liquid detergents. Therefore, price-sensitive consumers prefer powder detergents over liquid variants. Furthermore, the growing consciousness of the environment (especially water pollution) and personal health have encouraged consumers to use eco-friendly laundry care products. Hence, such factors are fuelling the growth of this segment which in turn will drive the market growth during the forecast period.

Key Regions for the Laundry and Dishwashing Detergent Market 

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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main countries in North America that is contributing to the market is the US due to factors such as the favorable policies and guidelines for the use of natural surfactants from government organizations and environmental agencies, such as the US Food and Drug Administration (FDA). In addition, the shift among consumers from synthetic and artificial products to natural and organic products fuels the market growth in the region. Moreover, factors such as the increasing expenditure on healthcare services have also contributed to the growth of the laundry and dishwashing detergent market in the region, owing to the growing demand for laundry and dishwashing detergent from the healthcare industry. Hence, such factors drive the market growth in North America during the forecast period.

Key Laundry and Dishwashing Detergent Market Companies Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• Key Offering - Bombril SA: The company offers laundry and dishwashing detergent under its brand Limpol
• Key Offering - Church and Dwight Co. Inc: The company offers laundry and dishwashing detergent under its brands Arm and Hammer, OxiClean, and XTRA.
• Key Offering - Colgate Palmolive Co: The company offers laundry and dishwashing detergent under its brand Palmolive, Ultra Palmolive, Ajax and Fab.

The laundry and dishwashing detergent market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:

• Devansh Chem
• DeVere Company Inc
• Dharam Chand Ladha Mal
• Formula Corp.
• Godrej Consumer Products Ltd.
• Henkel AG and Co. KGaA
• Kao Corp.
• McBride Plc
• One Home Brands Inc.
• People Against Dirty Holdings Ltd.
• The Procter and Gamble Co.
• Reckitt Benckiser Group Plc
• RSPL Ltd.
• S.C. Johnson and Son Inc.
• Saraya Co. Ltd.
• The Clorox Co.
• Unilever PLC

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Laundry and Dishwashing Detergent Market Customer Landscape

Segment Overview

The laundry and dishwashing detergent market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

•  Product Outlook
  • Laundry detergent
  • Dishwashing detergent
• Distribution Channel Outlook
  • Offline
  • Online
• Geography Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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What are the Key Data Covered in this Laundry And Dishwashing Detergent Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the market between 2024 and 2028
• Precise estimation of the laundry and dishwashing detergent market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the market across North America, APAC, Europe, South America, and the Middle East and Africa
• A thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of laundry and dishwashing detergent market companies

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