LMS Market in the US 2017-2021

  • Published: Aug 2017
  • Pages: 75
  • SKU: IRTNTR14033

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This LMS market research study identifies Adobe Systems, Cornerstone OnDemand, Docebo, Instructure, and Schoology as the leading players in the LMS market in the US. A comprehensive analysis of this market is also presented by product (content management, learning management, performance management, collaboration, and administration), by end-user (corporate segment and academic segment), and by deployment (cloud-based and on-premise).

Overview of the LMS market growth in the US

Research analysis on the learning management system (LMS) market in the US identifies the growing need for cost-effective LMS to be one of the major factors that will have a positive impact on LMS market growth in the coming years. Companies, schools, and colleges in the US are shifting from the traditional LMS to the SaaS-based LMS because they require less amount of total capital investment and less implementation time. They are also adopting LMS with features such as advanced reporting, real-time integration, and customization because SaaS-based LMS system enables organizations to reap long-term benefits. Furthermore, they also provide increased scalability and additional features by integrating it with other systems such as human resource information system (HRIS) and enterprise resource planning (ERP). According to the LMS market analysis, Technavio’s market research analysts predict a LMS market growth at a CAGR of more than 24% by 2021.

The rising incorporation of gamification is one of the key LMS market trends that will gain traction in the US. The concept of gamification ensures the complete engagement of learners in a fun-based environment. Gamification of content helps them to gain new skills, which in turn, increases the job prospects of students. It makes the games and e-learning interactive, stimulating and engaging by integrating 3-D characters, game mechanics, and gameplay elements into the e-learning platform and courseware.

Competitive landscape and key vendors

The LMS market in the US is highly fragmented due to the presence of many local and international players in the market. These vendors are increasingly competing against each other based on factors such as product extensions, feature additions, and pricing in order to distinguish their product from other competitors.

Key vendors in this market are -

  • Adobe Systems
  • Cornerstone OnDemand
  • Docebo
  • Instructure
  • Schoology

Other prominent vendors in the market include Allen Communication Learning Services, Articulate, Blackboard, City & Guilds, D2L, Edmodo, ITG America, Oracle, and Saba Software.

Segmentation by end-user and analysis of the LMS market in the US

  • Corporate segment
  • Academic segment

Various industries in the US are focusing on the development and delivery of many standardized and customized online courses due to the growing demand for effective employee training. These organizations are adopting LMS to create and deliver various digital learning materials. These learning materials are in different formats such as videos, interactive videos, presentations, and gamification.

Segmentation by deployment and analysis of the LMS market in the US

  • Cloud-based
  • On-premise

The on-premise LMS segment accounted for the majority market share during 2016 due to the substantial number of MNCs present in the US. The segment will continue to grow in the forthcoming years because they are more feasible for large companies and offers security to the contents on the LMS. This factor will increase the LMS market value.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the LMS market in the US?
  • What are the key market trends impacting the growth of the LMS market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the LMS market in the US?
  • What are the market opportunities and threats faced by the vendors in the LMS market in the US?
  • What are the trending factors influencing the market shares of the US?
  • What are the key outcomes of the five forces analysis of the LMS market in the US?

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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Global education technology market

PART 05: Market landscape

  • LMS market in the US
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation  by product

  • LMS market in the US by product
  • LMS Market in the US by content management
  • LMS market in the US by learning management
  • LMS market in the US by performance management
  • LMS market in the US by collaboration
  • LMS market in the US by administration

PART 07: Market segmentation by end-user

  • LMS market in the US by end-user
  • LMS Market in the US for corporate segment
  • LMS market in the US for academic segment

PART 08: Market segmentation by deployment

  • LMS market in the US by deployment
  • Cloud-based LMS market in the US
  • On-premise LMS market in the US

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Market challenges

PART 11: Market trends

  • Rising incorporation of gamification in LMS
  • Emphasis on the customization of LMS
  • Personalized learning environment

PART 12: Vendor landscape

  • Vendor landscape

PART 13: Key vendor analysis

  • Adobe Systems
  • Cornerstone OnDemand
  • Docebo
  • Instructure
  • Schoology
  • Other prominent vendors

PART 14: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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