Location-based Advertising Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Sep 2021
  • Pages: 120
  • SKU: IRTNTR71060
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The location-based advertising market has the potential to grow by USD 82.26 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 17.78%.

This location-based advertising market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (push and pull) and geography (North America, Europe, APAC, South America, and MEA). The location-based advertising market report also offers information on several market vendors, including Adux, Alphabet Inc., Facebook Inc., Foursquare Labs Inc., GroundTruth, International Business Machines Corp., Near Pte. Ltd., Telefonaktiebolaget LM Ericsson, Telenity Inc., and Verve Group Inc. among others.

What will the Location-based Advertising Market Size be in 2021?

Location-based-Advertising-Market-Market-Size-2020-2025

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Location-based Advertising Market: Key Drivers and Trends

The growing demand in location-based mobile advertising for small businesses is notably driving the location-based advertising market growth, although factors such as inaccuracies caused by poor data interpretation, high urban density, or outdated data may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the location-based advertising industry. The holistic analysis of the drivers will help in predicting end goals and refining marketing strategies to gain a competitive edge.

This location-based advertising market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Who are the Major Location-based Advertising Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Adux
  • Alphabet Inc.
  • Facebook Inc.
  • Foursquare Labs Inc.
  • GroundTruth
  • International Business Machines Corp.
  • Near Pte. Ltd.
  • Telefonaktiebolaget LM Ericsson
  • Telenity Inc.
  • Verve Group Inc.

 

The vendor landscape of the location-based advertising market entails successful business strategies deployed by the vendors. The location-based advertising market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the location-based advertising market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Location-based Advertising Market?

Location-based-Advertising-Market-Market-Share-by-Region-2020-2025

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33% of the market’s growth will originate from North America during the forecast period. The US is the key market for location-based advertising in North America. 

The report offers an up-to-date analysis of the geographical composition of the market. North America has been recording a significant growth rate and is expected to offer several growth opportunities to market vendors during the forecast period. The improved user experience in advertising will facilitate the location-based advertising market growth in North America over the forecast period. The report offers an up-to-date analysis of the geographical composition of the market, competitive intelligence, and regional opportunities in store for vendors.

What are the Revenue-generating Type Segments in the Location-based Advertising Market?

Location-based-Advertising-Market-Market-Share-by-Type-2020-2025

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The location-based advertising market share growth by the push segment has been significant. This report provides insights on the impact of the unprecedented outbreak of COVID-19 on market segments. Through these insights, you can safely deduce transformation patterns in consumer behavior, which is crucial to gauge segment-wise revenue growth during 2021-2025 and embrace technologies to improve business efficiency.

This report provides an accurate prediction of the contribution of all the segments to the growth of the location-based advertising market size. Furthermore, our analysts have indicated actionable market insights on post COVID-19 impact on each segment, which is crucial to predict change in consumer demand.

Location-based Advertising Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 17.78%

Market growth 2021-2025

$ 82.26 billion

Market structure

Fragmented

YoY growth (%)

13.24

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 33%

Key consumer countries

US, China, UK, Germany, and Japan

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Adux, Alphabet Inc., Facebook Inc., Foursquare Labs Inc., GroundTruth, International Business Machines Corp., Near Pte. Ltd., Telefonaktiebolaget LM Ericsson, Telenity Inc., and Verve Group Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Factors Covered in this Location-based Advertising Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive location-based advertising market growth during the next five years
  • Precise estimation of the location-based advertising market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the location-based advertising market across North America, Europe, APAC, South America, and MEA 
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of location-based advertising market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The location-based advertising market growth will increase by $82265.9 million during 2020-2025.
The location-based advertising market is expected to grow at a CAGR of 17.78% during 2020-2025.
Technavio has segmented the location-based advertising market by type (Push and Pull) and geographic (North America, Europe, APAC, South America, and MEA).
Adux, Alphabet Inc., Facebook Inc., Foursquare Labs Inc., GroundTruth, International Business Machines Corp., Near Pte. Ltd., Telefonaktiebolaget LM Ericsson, Telenity Inc., Verve Group Inc. are a few of the key vendors in the location-based advertising market.
North America will register the highest growth rate of 33.48% among the other regions. Therefore, the location-based advertising market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the location-based advertising market growth are:
  • Growing demand in location-based mobile advertising for small businesses
The location-based advertising market vendors should focus on grabbing business opportunities from the push segment as it accounted for the largest market share in the base year.
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