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Low-Alcohol Beer Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR41605
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The low-alcohol beer market share is expected to increase by USD 11.94 billion from 2019 to 2024, and the market's growth momentum will accelerate at a CAGR of 8.8%.

This low-alcohol beer market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers low-alcohol beer market segmentation by distribution channel (offline and online) and geography (Europe, APAC, North America, and South America). The low-alcohol beer market report also offers information on several market vendors, including Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg AS, Constellation Brands Inc., Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Beverage Co., Royal Unibrew AS, Sapporo Holdings Ltd., and The Boston Beer Co. Inc. among others.

What will the Low-Alcohol Beer Market Size be During the Forecast Period?

Low-Alcohol Beer Market Size

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Low-Alcohol Beer Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and after post COVID-19 era. The increasing health consciousness among consumers is notably driving the low-alcohol beer market growth, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the low-alcohol beer industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Low-Alcohol Beer Market Driver

One of the key factors driving the low-alcohol beer market is the increasing health consciousness among consumers. The vendors of low-alcohol beer promote it as a safe and healthy option over conventional alcoholic drinks to attract health-conscious consumers. Nowadays, globally, consumers are getting more health-conscious and prefer healthy and nutritious consumables such as foods and beverages. Conventional alcoholic drinks, such as normal beer with high ABV, have several health-related issues such as anemia, cancer, cardiovascular diseases, depression, high blood pressure, nerve damage, and infectious diseases. Therefore, consumers are shifting from conventional beer to low-alcohol beer, which is a better and healthier way of refreshment and does not have any health-related issues. Furthermore, consumption of low-alcohol beer is becoming one of the sustainable approaches for consumers to cut down their alcohol consumption in the long run. For instance, if consumers switch to low-alcohol beers that contain 0.5%-4% ABV from conventional beers with 5%-14% alcohol by volume, they can reduce their alcohol intake and the risk of long-term health issues. Such factors are expected to drive the growth of the market during the forecast period.

Key Low-Alcohol Beer Market Trend

An increase in demand for gluten-free and low-calorie beer is another factor supporting the low-alcohol beer market growth in the forecast period. The increasing health and diet consciousness among people raised the demand for low-calorie and gluten-free products globally. This, in turn, has consecutively driven the demand for low-alcohol beer with similar parameters. The global gluten-free product market is growing at a steady pace, owing to the rising number of health-conscious people and increasing awareness about celiac disease. The number of people with celiac disease is growing rapidly. For instance, one in every 133 individuals in the US has celiac disease, which is about 1% of the total population in the country. Moreover, it is also estimated that 82% of the American population that is affected by celiac disease is still undiagnosed. The only possible way to reduce the instances of celiac disease is by switching to a gluten-free diet. Furthermore, the rising demand for low-calorie foods and beverages is another emerging trend, especially among women due to their high concern for their appearance, physique, and obesity problems. Moreover, vendors are expected to introduce gluten-free and low-calorie, low-alcohol beer during the forecast period, which will fuel the sales of the overall market during the forecast period.

Key Low-Alcohol Beer Market Challenge

The availability of counterfeit products will be a major challenge for the low-alcohol beer market during the forecast period. The growing market prospects of alcoholic beverages, such as low-alcohol beer, and their surging demand have attracted the attention and market entry of counterfeit product manufacturers, especially in developing regions. The penetration of e-commerce is also facilitating the distribution, sales, and reach of counterfeit products. Furthermore, the relatively low price of counterfeit products is one of the factors that contribute to their demand. Hence, the availability of counterfeit products has an adverse impact on the sales and pricing strategies of vendors operating in the global low-alcohol beer market by diluting their market shares. Besides, the harmful and life-threatening impacts of counterfeit beer damage the reputation of the immitted brand. To overcome these challenges, global vendors are compelled to offer their products at low prices, which reduces their profit margins. It also affects the value sales in the market.

This low-alcohol beer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global low-alcohol beer market as a part of the global brewers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the low-alcohol beer market during the forecast period.

Who are the Major Low-Alcohol Beer Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Anheuser-Busch InBev SA/NV
  • Asahi Group Holdings Ltd.
  • Carlsberg AS
  • Constellation Brands Inc.
  • Heineken NV
  • Kirin Holdings Co. Ltd.
  • Molson Coors Beverage Co.
  • Royal Unibrew AS
  • Sapporo Holdings Ltd.
  • The Boston Beer Co. Inc.

 

This statistical study of the low-alcohol beer market encompasses successful business strategies deployed by the key vendors. The low-alcohol beer market is fragmented and the vendors are deploying growth strategies such as the adoption of innovative brewing techniques to reduce wastage and optimize production to compete in the market.

Product Insights and News

  • Carlsberg Breweries AS ? The company offers Feldschlösschen Frucht Panaché, Cheers Radler, Jolly Shandy Original, Lübzer Grapefruit and Mythos Radler.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The low-alcohol beer market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Low-Alcohol Beer Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the low-alcohol beer market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated other innovative approaches being followed by manufacturer to ensure a sustainable market presence.

 

Which are the Key Regions for Low-Alcohol Beer Market?

Low-Alcohol Beer Market Market segmentation by region

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36% of the market's growth will originate from APAC during the forecast period. China is a key market for low-alcohol beer in APAC. Market growth in APAC will be faster than the growth of the market in other regions.

The rise in income and increased introduction of global and premium brands and increased awareness among people regarding different types of low-alcohol beers will facilitate the low-alcohol beer market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 adversely impacted the market in the region, mostly in the first six months of 2020. In 2020, lockdowns were imposed in APAC to reduce the spread of the disease. Due to the shutdown of manufacturing and production facilities, the market in focus witnessed a downfall in the supply of low-alcohol beer.

What are the Revenue-generating Distribution Channel Segments in the Low-Alcohol Beer Market?

Low-Alcohol Beer Market Segmentation

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The low-alcohol beer market share growth by the offline segment during the forecast period. The offline retail landscape is highly competitive due to the presence of several retailers offering products at competitive prices. To sustain in such a competitive market and counter the declining preference for offline shopping, vendors are introducing new business and retail strategies such as better pricing strategies, widening of product assortment, the inclusion of retail technology, and expansion of their retail landscape.

This report provides an accurate prediction of the contribution of all the segments to the growth of the low-alcohol beer market size and actionable market insights on post-COVID-19 impact on each segment.

 

Low-Alcohol Beer Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 8.8%

Market growth 2020-2024

$ 11.94 billion

Market structure

Fragmented

YoY growth (%)

7.86

Regional analysis

Europe, APAC, North America, and South America

Performing market contribution

Europe at 38%

Key consumer countries

US, Germany, China, and Spain

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg AS, Constellation Brands Inc., Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Beverage Co., Royal Unibrew AS, Sapporo Holdings Ltd., and The Boston Beer Co. Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Low-Alcohol Beer Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive low-alcohol beer market growth during the next five years
  • Precise estimation of the low-alcohol beer market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the low-alcohol beer industry across Europe, APAC, North America, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of low-alcohol beer market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Brewers

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Distribution channel

    • 5.1 Market segments
      • Exhibit 15: Distribution channel - Market share 2020-2025 (%)
    • 5.2 Comparison by Distribution channel
      • Exhibit 16: Comparison by Distribution channel
    • 5.3 Off trade - Market size and forecast 2020-2025
      • Exhibit 17: Off trade - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Off trade - Year-over-year growth 2020-2025 (%)
    • 5.4 On trade - Market size and forecast 2020-2025
      • Exhibit 19: On trade - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: On trade - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Distribution channel
      • Exhibit 21: Market opportunity by Distribution channel

    6 Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 23: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 24: Geographic comparison
    • 7.3 Europe - Market size and forecast 2020-2025
      • Exhibit 25: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 26: Europe - Year-over-year growth 2020-2025 (%)
    • 7.4 APAC - Market size and forecast 2020-2025
      • Exhibit 27: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 28: APAC - Year-over-year growth 2020-2025 (%)
    • 7.5 North America - Market size and forecast 2020-2025
      • Exhibit 29: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 30: North America - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 31: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 32: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 33: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 35: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 36: Market opportunity by geography

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 37: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Vendor landscape
          • Exhibit 38: Vendor landscape
        • 9.2 Landscape disruption
          • Exhibit 39: Landscape disruption
          • Exhibit 40: Industry risks

        10 Vendor Analysis

        • 10.1 Vendors covered
          • Exhibit 41: Vendors covered
        • 10.2 Market positioning of vendors
          • Exhibit 42: Market positioning of vendors
        • 10.3 Anheuser Busch InBev SA/NV
          • Exhibit 43: Anheuser Busch InBev SA/NV - Overview
          • Exhibit 44: Anheuser Busch InBev SA/NV - Business segments
          • Exhibit 45: Anheuser Busch InBev SA/NV - Key news
          • Exhibit 46: Anheuser Busch InBev SA/NV - Key offerings
          • Exhibit 47: Anheuser Busch InBev SA/NV - Segment focus
        • 10.4 Asahi Group Holdings Ltd.
          • Exhibit 48: Asahi Group Holdings Ltd. - Overview
          • Exhibit 49: Asahi Group Holdings Ltd. - Business segments
          • Exhibit 50: Asahi Group Holdings Ltd. - Key news
          • Exhibit 51: Asahi Group Holdings Ltd. - Key offerings
          • Exhibit 52: Asahi Group Holdings Ltd. - Segment focus
        • 10.5 Carlsberg Breweries AS
          • 10.6 Constellation Brands Inc.
            • Exhibit 58: Constellation Brands Inc. - Overview
            • Exhibit 59: Constellation Brands Inc. - Business segments
            • Exhibit 60: Constellation Brands Inc. - Key news
            • Exhibit 61: Constellation Brands Inc. - Key offerings
            • Exhibit 62: Constellation Brands Inc. - Segment focus
          • 10.7 Heineken NV
            • Exhibit 63: Heineken NV - Overview
            • Exhibit 64: Heineken NV - Business segments
            • Exhibit 65: Heineken NV - Key news
            • Exhibit 66: Heineken NV - Key offerings
            • Exhibit 67: Heineken NV - Segment focus
          • 10.8 Kirin Holdings Co. Ltd.
            • Exhibit 68: Kirin Holdings Co. Ltd. - Overview
            • Exhibit 69: Kirin Holdings Co. Ltd. - Business segments
            • Exhibit 70: Kirin Holdings Co. Ltd. - Key news
            • Exhibit 71: Kirin Holdings Co. Ltd. - Key offerings
            • Exhibit 72: Kirin Holdings Co. Ltd. - Segment focus
          • 10.9 Molson Coors Beverage Co.
            • Exhibit 73: Molson Coors Beverage Co. - Overview
            • Exhibit 74: Molson Coors Beverage Co. - Business segments
            • Exhibit 75: Molson Coors Beverage Co. - Key news
            • Exhibit 76: Molson Coors Beverage Co. - Key offerings
            • Exhibit 77: Molson Coors Beverage Co. - Segment focus
          • 10.10 Royal Unibrew AS
            • Exhibit 78: Royal Unibrew AS - Overview
            • Exhibit 79: Royal Unibrew AS - Business segments
            • Exhibit 80: Royal Unibrew AS - Key offerings
            • Exhibit 81: Royal Unibrew AS - Segment focus
          • 10.11 Sapporo Holdings Ltd.
            • Exhibit 82: Sapporo Holdings Ltd. - Overview
            • Exhibit 83: Sapporo Holdings Ltd. - Business segments
            • Exhibit 84: Sapporo Holdings Ltd. - Key offerings
            • Exhibit 85: Sapporo Holdings Ltd. - Segment focus
          • 10.12 The Boston Beer Co. Inc.
            • Exhibit 86: The Boston Beer Co. Inc. - Overview
            • Exhibit 87: The Boston Beer Co. Inc. - Business segments
            • Exhibit 88: The Boston Beer Co. Inc. - Key news
            • Exhibit 89: The Boston Beer Co. Inc. - Key offerings
            • Exhibit 90: The Boston Beer Co. Inc. - Segment focus

          11 Appendix

          • 11.1 Scope of the report
            • 11.2 Currency conversion rates for US$
              • Exhibit 91: Currency conversion rates for US$
            • 11.3 Research methodology
              • Exhibit 92: Research Methodology
              • Exhibit 93: Validation techniques employed for market sizing
              • Exhibit 94: Information sources
            • 11.4 List of abbreviations
              • Exhibit 95: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            Low-Alcohol Beer Market market growth will increase by $11.94 bn during 2020-2024.
            The low-alcohol beer market market is expected to grow at a CAGR of 8.8% during 2020-2024.
            Technavio has segmented the low-alcohol beer market market by distribution channel (offline and online) ,geography (Europe, APAC, North America, and South America) , and geographic (Europe, APAC, North America, and South America).
            Anheuser-Busch InBev SA/NV, Asahi Group Holdings Ltd., Carlsberg AS, Constellation Brands Inc., Heineken NV, Kirin Holdings Co. Ltd., Molson Coors Beverage Co., Royal Unibrew AS, Sapporo Holdings Ltd., The Boston Beer Co. Inc. are a few of the key vendors in the low-alcohol beer market market.
            Europe will register the highest growth rate of 38% among the other regions. Therefore, the low-alcohol beer market market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the low-alcohol beer market market growth are:
            • Increasing health consciousness among consumers
            • Increase in demand for gluten-free and low-calorie beer
            The low-alcohol beer market market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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            • Five-force market analysis

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