The macro brewery equipment market share is expected to increase by USD 852.78 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 2.36%.
This macro brewery equipment market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers macro brewery equipment market segmentations by product (fermentation equipment, brewhouse equipment, filling and packaging equipment, and milling equipment), beer type (lager and others), and geography (Europe, North America, APAC, South America, and MEA). The macro brewery equipment market report also offers information on several market vendors, including Alfa Laval AB, Buhler AG, CIMC ENRIC Holdings Ltd., DCI Inc., Della Toffola Spa, GEA Group AG, KHS GmbH, KRONES AG, LEHUI, and MEURA SA among others.
What will the Macro Brewery Equipment Market Size be During the Forecast Period?
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Macro Brewery Equipment Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The portfolio expansion by large-scale brewing companies is notably driving the macro brewery equipment market growth, although factors such as issues associated with high gravity brewing ( HGB ) and accelerated conditioning may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the macro brewery equipment industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Macro Brewery Equipment Market Driver
One of the key factors driving the macro brewery equipment market growth is the portfolio expansion by large-scale brewing companies. Globally, craft brewing companies pose stiff competition to many macro brewers. Hence, many macro breweries are focusing on extending their product lines with beer products that incorporate the characteristics of traditional craft beer. Some of the major craft-style beer brands of major macro breweries are Blue Moon Brewing and Jacob Leinenkugel Brewing, owned by MillerCoors, and Shock Top and Goose Island Beer, owned by Anheuser-Busch InBev. Some of these manufacturers have been focusing on introducing new beer products to strengthen their market positions. For instance, in June 2020, Goose Island Beer, a subsidiary of Anheuser-Busch InBev, launched a new hoppy blonde ale called Sunshine Tomorrow Blonde. New product launches are geared toward the expansion of product lines. Hence, there could be a rise in the need for new processing lines during the forecast period, which may drive the demand for macro brewery equipment.
Key Macro Brewery Equipment Market Trend
Increasing focus on automated temperature monitoring is the major trend influencing macro brewery equipment market growth. Fermentation is one of the major steps involved in the production of beer. Fermentation takes place in tanks, where the pressure and the temperature are controlled by the brewers. The temperature is varied according to the type of beer being produced. The temperature control is not only a key variable for effective fermentation but often helps in making the beer safe for consumption. Many macro brewers use the automated temperature monitoring system to monitor and maintain the temperature during a fermentation process. The system works with the help of a computer program. It helps in monitoring the fermentation process in greater detail to ensure consistent flavor and quality of the beer before it is cold-filtered and bottled. The system provides time and date stamps and temperature data points. The data logger then sends the data to the base station. This system helps in the efficient control and monitoring of the fermentation process as changes can be made remotely over the network without anyone having to travel to the base station. The use of such systems also helps macro breweries.
Key Macro Brewery Equipment Market Challenge
Issues associated with high gravity brewing ( HGB ) and accelerated conditioning is one of the key challenges hindering the macro brewery equipment market growth. Many of the macro brewers globally are using high gravity brewing (HGB) since it helps in cost savings. In this process, wort with a higher sugar concentration is produced. Though HGB helps brewers in limiting their expenditure, it can cause quality degradation in the produced beer. The use of HGB causes lowered head retention, stubborn beer haze, excess ester production, and more fuel alcohols. It also reduces the concentration of flavor and aroma compared with traditionally brewed beer. The use of HGB can also lead to a weaker-smelling beer with more off-flavors. The occurrence of such issues can affect the demand for such beer and the sales revenue of macro brewers, thereby affecting the growth of the global macro brewery equipment market during the forecast period.
This macro brewery equipment market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.
Parent Market Analysis
Technavio categorizes the global macro brewery equipment market as a part of the global industrial machinery market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the macro brewery equipment market during the forecast period.
Who are the Major Macro Brewery Equipment Market Vendors?
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
- Alfa Laval AB
- Buhler AG
- CIMC ENRIC Holdings Ltd.
- DCI Inc.
- Della Toffola Spa
- GEA Group AG
- KHS GmbH
- KRONES AG
- LEHUI
- MEURA SA
This statistical study of the macro brewery equipment market encompasses successful business strategies deployed by the key vendors. The macro brewery equipment market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
Product Insights and News
- Alfa Laval AB - The company offers macro brewery equipments that improves control and flexibility to brew a broader range of beers and reduces water usage in brewing processes by 80 percent, under the brand name of Alfa Laval.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The macro brewery equipment market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Macro Brewery Equipment Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the macro brewery equipment market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
Which are the Key Regions for Macro Brewery Equipment Market?
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35% of the market’s growth will originate from North America during the forecast period. US is the key market for macro brewery equipment in North America. Market growth in this region will be faster than the growth of the market in MEA regions.
Europe is another one of the major contributors to the market, mainly because of the wide acceptance of beer as a refreshment beverage. A significant increase in the number of women drinkers, changes in consumer lifestyles, and the growing demand for craft beer in the region are some of the major factors that are expected to drive the growth of the market in Europe. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The brewing industry in the region is facing challenges due to the onset of the COVID-19 pandemic. Brewery operations have been impacted in countries affected by COVID-19. Some of such countries are Italy, Spain, Germany, and France. These factors will restrict the growth of the regional macro brewery equipment market in 2020. However, with control in the spread of the pandemic and the removal of lockdown restrictions, the regional market is expected to recover during the forecast period.
What are the Revenue-generating Product Segments in the Macro Brewery Equipment Market?
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The macro brewery equipment market share growth by the fermentation equipment will be significant during the forecast period. Several vendors focus on offering equipment that can reduce fermentation time. For instance, GEA Group offers ECO-FERM, which can reduce fermentation time by supporting the natural convection processes during fermentation. The equipment can reduce fermentation and maturation time up to 25%. The increasing availability of products with such features results in the increased market demand for fermentation equipment among macro breweries.
Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the macro brewery equipment market size and actionable market insights on post COVID-19 impact on each segment.
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Macro Brewery Equipment Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2020 |
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Forecast period |
2021-2025 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 2.36% |
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Market growth 2021-2025 |
$ 852.78 million |
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Market structure |
Fragmented |
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YoY growth (%) |
1.24 |
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Regional analysis |
Europe, North America, APAC, South America, MEA, Europe, North America, APAC, South America, and MEA |
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Performing market contribution |
North America at 35% |
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Key consumer countries |
US, Germany, China, France, and Brazil |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Alfa Laval AB, Buhler AG, CIMC ENRIC Holdings Ltd., DCI Inc., Della Toffola Spa, GEA Group AG, KHS GmbH, KRONES AG, LEHUI, and MEURA SA |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Macro Brewery Equipment Market Report?
- CAGR of the market during the forecast period 2021-2025
- Detailed information on factors that will drive macro brewery equipment market growth during the next five years
- Precise estimation of the macro brewery equipment market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the macro brewery equipment industry across Europe, North America, APAC, South America, MEA, Europe, North America, APAC, South America, and MEA
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of macro brewery equipment market vendors
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