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The magazine publishing market is estimated to decline at a CAGR of 0.65% and the size of the market is forecast to increase by USD 3,549.6 million between 2022 and 2027. The growth of the market depends on several factors, including the increase in the use of smartphones and tablets, the availability of a wide range of magazines, and the high public impact of printed magazines.
This report extensively covers market segmentation by type (print and digital), application (offline and online), and geography (Europe, APAC, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing penetration of smartphones and tablets is one of the key drivers supporting the magazine publishing market growth. The growing penetration of tablets and smartphones is one of the major factors driving the growth of the market, as these devices are the most sought-after platforms for accessing digital magazines currently. As a result of the availability of high-speed Internet connectivity, streaming and downloading activities have increased over time.
Moreover, with the growing number of smartphone and tablet users globally, the demand for mobile applications is increasing, which is encouraging magazine publishers to create mobile applications to enhance consumer engagement. Hence, various enterprises are launching applications to provide better services. The app is launched in partnership with the Consumer Marketing team at the Conde Nast London Headquarter. The printed magazine is also included in the offering and is specifically adapted to and presented for the app as a mobile-first experience. Thus, with the increase in the use of smartphones and tablets, the launch of applications for magazines will also rise. This is expected to support the growth of the global magazine publishing market during the forecast period.
The adoption of magazines as a focused advertising platform is the primary trend for the magazine publishing market growth. There are various regional and national magazines across the globe. Magazines are usually content-specific publications that focus on particular genres, such as science, food, automobile, fashion, and economics. Hence, advertisement service providers can categorize their advertisements based on the focus industry. For instance, in a food magazine, the advertisement for recipes and restaurants will be more relevant as compared to the advertisement for a motorcycle. Thus, advertising through magazines can target readers based on their profession, common interests, region, and more.
With the growing prominence of digital advertising, advertisers are using native advertising in digital magazines. Native advertisements match the function, look, and feel of the media format in which they appear. These types of advertisements are often found in the recommended content section on the web page of a digital magazine. One of the primary benefits of such advertisements is that they do not really look like advertisements. Instead, they look like a part of the editorial flow of the page. Moreover, native advertising increases the likelihood of advertisements being noticed. Thus, as magazines enable a better advertising platform for advertisement service providers, the demand for magazine publishing is expected to rise during the forecast period.
The increasing competition among magazine publishers is one of the factors hindering the magazine publishing market growth. Magazine publishers in the market are witnessing a decline in their profit margins due to the increasing competition in the market. Some of the major magazine publishers in the market have a substantial market share. The availability of magazine content from local players has also led to price wars among magazine publishers in the market, resulting in the reduction of their prices. The increasing competition in the market can also lead to low-quality content being introduced into the market, which can further limit the growth of the market.
Most of the magazine publishing magazine publishers are located in North America due to the availability of highly qualified professionals to develop high-quality content for different types of readers. As a result, the market is being controlled by a small group of magazine publishers, which is leading to high competition among magazine publishers and subsequent price wars. The revenues generated by magazine publishers are declining, which is affecting the demand for premium magazine publishing. Thus, the intense competition among magazine publishers and the declining prices of magazines are likely to hinder the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Magazine Publishing Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
bertelsmann.com - The company offers magazine publishing through magazine printers Mohn Media, Prinovis and Vogel Druck.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the print segment will be significant during the forecast period. This segment of the market is declining as there is an increase in the number of magazine publishers shifting from print magazine publishing to digital magazine publishing. Various startups are entering the market for digital publishing with innovative magazines. Moreover, print magazines require a wide network of distribution channels to ensure that readers are provided with magazines on time. Print magazines are published periodically (weekly, monthly, or quarterly), and readers need timely access to magazines to stay updated. Thus, the timely delivery of magazines becomes highly relevant in this segment.
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Managing the supply chain is difficult for print magazine publishers, which can increase their operational costs. Furthermore, due to the decreasing circulation of magazines, it becomes difficult for magazine publishers to stay profitable, which results in closing their operations. Thus, the declining demand for print magazines and the subsequent shutting down of print magazine publications are likely to limit the growth of the global magazine publishing market during the forecast period.
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Europe is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The magazine publishing market in Europe is expected to grow during the forecast period as enterprises are launching new magazines in this region for marketing purposes. Magazines are one of the effective ways to market products or services. This encourages various enterprises to venture into this market by launching their own magazines, which are specifically designed for marketing purposes. For instance, in October 2021, Readly International AB, the European category leader in digital magazine subscriptions, entered into an agreement to acquire 97.3% of the issued shares in Toutabo SA, a subscription provider in France and the owner of the digital subscription provider ePresse. The fund will be primarily used to fuel its expansion in the European market. These factors are expected to drive the growth of the market in Europe during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for Europe. Furthermore, the initiation of vaccination campaigns in Europe in 2021 resulted in the removal of lockdown limitations in Europe, enabling several magazine launching events to take place in Europe during the forecast period, and will support the growth of the market in focus in Europe.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Magazine Publishing Market Scope |
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Report Coverage |
Details |
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Page number |
161 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Decelerate at a CAGR of 0.65% |
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Market growth 2023-2027 |
USD 3,549.6 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
0.91 |
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Regional analysis |
Europe, APAC, North America, Middle East and Africa, and South America |
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Performing market contribution |
Europe at 49% |
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Key countries |
US, China, Japan, Germany, and Russia |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Bertelsmann SE and Co. KGaA, Bloomberg L.P, British Broadcasting Corp., Cairo Communication Spa, CJK Group Inc., Dazed Media, Forbes Media LLC, Gakken Holdings Co. Ltd., Gannett Co. Inc., Guardian News and Media Ltd., Heinrich Bauer Verlag KG, HT Media Ltd., InterActiveCorp, Kadokawa Corp., Nine Entertainment Co. Holdings Ltd., Paramount Global, Paste Media Group, The New York Times Co., The Walt Disney Co., and Hearst Communications Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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