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Magazine Publishing Market by Type and Geography - Forecast and Analysis 2022-2026

  • Published: Mar 2022
  • Pages: 120
  • SKU: IRTNTR70350
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The magazine publishing market share is expected to increase by USD 2.71 billion from 2021 to 2026, at a CAGR of 0.51%.

This magazine publishing market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers magazine publishing market segmentation by type (print and digital) and geography (Europe, APAC, North America, MEA, and South America). The magazine publishing market report also offers information on several market vendors, including Bertelsmann SE and Co. KGaA, Bloomberg LP, British Broadcasting Corp., Conde Nast, Forbes Media LLC, Gannett Co. Inc., Hearst Communications Inc., Meredith Corp., Schibsted ASA, and The New York Times Co. among others.

What will the Magazine Publishing Market Size be During the Forecast Period?

Magazine Publishing Market Size

Download the Free Report Sample to Unlock the Magazine Publishing Market Size for the Forecast Period and Other Important Statistics

 

Magazine Publishing Market: Key Drivers, Trends, and Challenges

The growing penetration of smartphones and tablets is notably driving the magazine publishing market growth, although factors such as increasing competition among magazine publishers may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the magazine publishing industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Magazine Publishing Market Driver

The growing penetration of smartphones and tablets is one of the key drivers supporting the magazine publishing market growth. With the growing number of smartphone and tablet users globally, the demand for mobile applications is increasing, which is encouraging magazine publishers to create mobile applications to enhance consumer engagement. For instance, in September 2020, GQ France launched a brand-new app, which offers a new and improved digital experience for its subscribers. The app is launched in partnership with the Consumer Marketing team at the Conde Nast London Headquarter. Thus, with the increase in the use of smartphones and tablets, the launch of applications for magazines will also rise. This is expected to support the growth of the global magazine publishing market during the forecast period.

Key Magazine Publishing Market Trend

The adoption of magazines as a focused advertising platform is one of the key magazine publishing market trends contributing to the market growth. With the growing prominence of digital advertising, advertisers are using native advertising in digital magazines. Native advertisements match the function, look, and feel of the media format in which they appear. These types of advertisements are often found in the recommended content section on the web page of a digital magazine. One of the primary benefits of such advertisements is that they do not really look like advertisements. Instead, they look like a part of the editorial flow of the page. Moreover, native advertising increases the likelihood of advertisements being noticed. Thus, as magazines enable a better advertising platform for advertisement service providers, the demand for magazine publishing is expected to rise during the forecast period.

Key Magazine Publishing Market Challenge

The increasing competition among magazine publishers is one of the factors hindering the magazine publishing market growth. Most of the magazine publishing magazine publishers are located in North America due to the availability of highly qualified professionals to develop high-quality content for different types of readers. As a result, the market is being controlled by a small group of magazine publishers, which is leading to high competition among magazine publishers and subsequent price wars. The revenues generated by magazine publishers are declining, which is affecting the demand for premium magazine publishing. Thus, the intense competition among magazine publishers and the declining prices of magazines are likely to hinder the growth of the market during the forecast period.

This magazine publishing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global magazine publishing market as a part of the global publishing market. The growth in the global publishing market will be driven by factors such as the rise in digital publications, increasing globalization, and the influence of celebrity book clubs. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the magazine publishing market during the forecast period.

Who are the Major Magazine Publishing Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Bertelsmann SE and Co. KGaA
  • Bloomberg LP
  • British Broadcasting Corp.
  • Conde Nast
  • Forbes Media LLC
  • Gannett Co. Inc.
  • Hearst Communications Inc.
  • Meredith Corp.
  • Schibsted ASA
  • The New York Times Co.

 

This statistical study of the magazine publishing market encompasses successful business strategies deployed by the key vendors. The magazine publishing market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Advance - Under the unified segment, the company offers different types of media such as newspapers, news information websites, magazines, and others. 
  • Advance - The company publishes magazines to entertain, surprise, and empower, under Conde Nast. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The magazine publishing market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Magazine Publishing Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the magazine publishing market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Magazine Publishing Market?

Magazine Publishing Market Market segmentation by region

For more insights on the market share of various regions Request for a FREE sample now!

56% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for magazine publishing in APAC. Market growth in this region will be faster than the growth of the market in Europe and North America.

As enterprises are launching new magazines in the region for marketing purposes will facilitate the magazine publishing market in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of the COVID-19 pandemic led to a lockdown in many countries in the region, which resulted in the shutdown of magazine publishing companies. However, vendors are actively promoting online sales magazines with zero-shipping charges, especially through brand-owned e-commerce portals and are also encouraging readership of their online magazines. Such strategies by vendors are expected to help the magazine publishing market in Europe recover at a rapid pace during the forecast period.

What are the Revenue-generating Type Segments in the Magazine Publishing Market?

Magazine Publishing Market Segmentation

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The magazine publishing market share growth by the print segment will be significant during the forecast period. Print magazines are published periodically, and readers need timely access to magazines to stay updated. Thus, the timely delivery of magazines becomes highly relevant in this segment. Managing the supply chain is difficult for print magazine publishers, which can increase their operational costs. Furthermore, due to the decreasing circulation of magazines, it becomes difficult for magazine publishers to stay profitable, which results in closing their operations. However, people still preferring to read printed magazines are driving the segment growth.

This report provides an accurate prediction of the contribution of all the segments to the growth of the magazine publishing market size and actionable market insights on post COVID-19 impact on each segment.

 

Magazine Publishing Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 0.51%

Market growth 2022-2026

$ 2.71 billion

Market structure

Fragmented

YoY growth (%)

0.72

Regional analysis

Europe, APAC, North America, MEA, and South America

Performing market contribution

APAC at 56%

Key consumer countries

US, China, Germany, Japan, and Russian Federation

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Bauer Media Group Inc., Bertelsmann SE and Co. KGaA, Bloomberg LP, British Broadcasting Corp., CBS Interactive Inc., Conde Nast, Dazed Media, Forbes Media LLC, Gakken Holdings Co. Ltd., Gannett Co. Inc., Global Media LLC, Guardian News and Media Ltd., Hearst Communications Inc., Meredith Corp., National Geographic Partners LLC, Nine Entertainment Co. Holdings Ltd., Paste Media Group, Raise Vegan Inc., Schibsted ASA, and The New York Times Co. 

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Magazine Publishing Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive magazine publishing market growth during the next five years
  • Precise estimation of the magazine publishing market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the magazine publishing industry across Europe, APAC, North America, MEA, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of magazine publishing market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

1. Executive Summary                           

                                Exhibit 01:  Executive Summary – Chart on Market Overview

                                Exhibit 02:  Executive Summary – Data Table on Market Overview

                                Exhibit 03:  Executive Summary – Chart on Global Market Characteristics

                                Exhibit 04:  Executive Summary – Chart on Market by Geography

                                Exhibit 05:  Executive Summary – Chart on Market Segmentation by Type

                                Exhibit 06:  Executive Summary – Chart on Incremental Growth'

                                Exhibit 07:  Executive Summary – Data Table on Incremental Growth

                                Exhibit 08:  Executive Summary – Chart on Vendor Market Positioning

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 09:  Parent market

                                Exhibit 10:  Market Characteristics

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 11:  Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 12:  Market segments

                3.3 Market size 2021 

                3.4 Market outlook: Forecast for 2021-2026    

                                Exhibit 13:  Chart on Global - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 14:  Data Table on Global - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 15:  Chart on Global Market: Year-over-year growth 2021-2026 (%)

                                Exhibit 16:  Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 17:  Five forces analysis - Comparison between 2021 and 2026

                4.2 Bargaining power of buyers           

                                Exhibit 18:  Bargaining power of buyers – Impact of key factors in 2021 and 2026

                4.3 Bargaining power of suppliers       

                                Exhibit 19:  Bargaining power of suppliers – Impact of key factors in 2021 and 2026

                4.4 Threat of new entrants    

                                Exhibit 20:  Threat of new entrants – Impact of key factors in 2021 and 2026

                4.5 Threat of substitutes         

                                Exhibit 21:  Threat of substitutes – Impact of key factors in 2021 and 2026

                4.6 Threat of rivalry   

                                Exhibit 22:  Threat of rivalry – Impact of key factors in 2021 and 2026

                4.7 Market condition

                                Exhibit 23:  Chart on Market condition - Five forces 2021 and 2026

5. Market Segmentation by Type

                5.1 Market segments

                                Exhibit 24:  Chart on Type - Market share 2021-2026 (%)

                                Exhibit 25:  Data Table on Type - Market share 2021-2026 (%)

                5.2 Comparison by Type          

                                Exhibit 26:  Chart on Comparison by Type

                                Exhibit 27:  Data Table on Comparison by Type

                5.3 Print - Market size and forecast 2021-2026               

                                Exhibit 28:  Chart on Print - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 29:  Data Table on Print - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 30:  Chart on Print - Year-over-year growth 2021-2026 (%)

                                Exhibit 31:  Data Table on Print - Year-over-year growth 2021-2026 (%)

                5.4 Digital - Market size and forecast 2021-2026            

                                Exhibit 32:  Chart on Digital - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 33:  Data Table on Digital - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 34:  Chart on Digital - Year-over-year growth 2021-2026 (%)

                                Exhibit 35:  Data Table on Digital - Year-over-year growth 2021-2026 (%)

                5.5 Market opportunity by Type          

                                Exhibit 36:  Market opportunity by Type($ billion)

6. Customer landscape                         

                                Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                6.1 Customer landscape overview      

                                Exhibit 37:  Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7.    Geographic Landscape                 

                7.1 Geographic segmentation

                                Exhibit 38:  Chart on Market share by geography 2021-2026 (%)

                                Exhibit 39:  Data Table on Market share by geography 2021-2026 (%)

                7.2 Geographic comparison   

                                Exhibit 40:  Chart on Geographic comparison

                                Exhibit 41:  Data Table on Geographic comparison

                7.3 Europe - Market size and forecast 2021-2026          

                                Exhibit 42:  Chart on Europe - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 43:  Data Table on Europe - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 44:  Chart on Europe - Year-over-year growth 2021-2026 (%)

                                Exhibit 45:  Data Table on Europe - Year-over-year growth 2021-2026 (%)

                7.4 APAC - Market size and forecast 2021-2026              

                                Exhibit 46:  Chart on APAC - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 47:  Data Table on APAC - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 48:  Chart on APAC - Year-over-year growth 2021-2026 (%)

                                Exhibit 49:  Data Table on APAC - Year-over-year growth 2021-2026 (%)

                7.5 North America - Market size and forecast 2021-2026           

                                Exhibit 50:  Chart on North America - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 51:  Data Table on North America - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 52:  Chart on North America - Year-over-year growth 2021-2026 (%)

                                Exhibit 53:  Data Table on North America - Year-over-year growth 2021-2026 (%)

                7.6 Middle East and Africa - Market size and forecast 2021-2026            

                                Exhibit 54:  Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 55:  Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 56:  Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)

                                Exhibit 57:  Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

                7.7 South America - Market size and forecast 2021-2026           

                                Exhibit 58:  Chart on South America - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 59:  Data Table on South America - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 60:  Chart on South America- Year-over-year growth 2021-2026 (%)

                                Exhibit 61:  Data Table on South America - Year-over-year growth 2021-2026 (%)

                7.8 US - Market size and forecast 2021-2026   

                                Exhibit 62:  Chart on US - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 63:  Data Table on US - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 64:  Chart on US - Year-over-year growth 2021-2026 (%)

                                Exhibit 65:  Data Table on US - Year-over-year growth 2021-2026 (%)

                7.9 China - Market size and forecast 2021-2026             

                                Exhibit 66:  Chart on China - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 67:  Data Table on China - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 68:  Chart on China - Year-over-year growth 2021-2026 (%)

                                Exhibit 69:  Data Table on China - Year-over-year growth 2021-2026 (%)

                7.10 Germany - Market size and forecast 2021-2026    

                                Exhibit 70:  Chart on Germany - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 71:  Data Table on Germany - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 72:  Chart on Germany - Year-over-year growth 2021-2026 (%)

                                Exhibit 73:  Data Table on Germany- Year-over-year growth 2021-2026 (%)

                7.11 Japan -  Market size and forecast 2021-2026          

                                Exhibit 74:  Chart on Japan - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 75:  Data Table on Japan - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 76:  Chart on Japan - Year-over-year growth 2021-2026 (%)

                                Exhibit 77:  Data Table on Japan - Year-over-year growth 2021-2026 (%)

                7.12 Russia - Market size and forecast 2021-2026          

                                Exhibit 78:  Chart on Russia - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 79:  Data Table on Russia - Market size and forecast 2021-2026 ($ billion)

                                Exhibit 80:  Chart on Russia - Year-over-year growth 2021-2026 (%)

                                Exhibit 81:  Data Table on Russia - Year-over-year growth 2021-2026 (%)

                7.13 Market opportunity by geography            

                                Exhibit 82:  Market opportunity by geography ($ billion)

8. Drivers, Challenges, and Trends                   

                8.1 Market drivers     

                                8.1.1 Increase in use of smartphones and tablets

                                8.1.2 Availability of a wide range of magazines

                                8.1.3 High public impact of printed magazines

                8.2 Market challenges              

                                8.2.1 Increasing competition among magazine publishers

                                8.2.2 Integration issues associated with digital magazine publishing

                                8.2.3 Decline in demand for consumer magazines

                8.3 Impact of drivers and challenges  

                                Exhibit 83:  Impact of drivers and challenges in 2021 and 2026

                8.4 Market trends      

                                8.4.1 Adoption of magazines as a focused advertising platform

                                8.4.2 Evolution of programmatic advertisement buying

                                8.4.3 Interactive advertisements in print magazines

9 Vendor Landscape                               

                9.1 Overview

                9.2 Vendor landscape

                                Exhibit 84:  Overview on Criticality of inputs and Factors of differentiation

                9.3 Landscape disruption        

                                Exhibit 85:  Overview on factors of disruption

                9.4 Industry risks        

                                Exhibit 86:  Impact of key risks on business

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 87:  Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 88:  Matrix on vendor position and classification

                10.3 Advance

                                Exhibit 89:  Advance - Overview

                                Exhibit 90:  Advance - Business segments

                                Exhibit 91:  Advance - Key news

                                Exhibit 92:  Advance - Key offerings

                                Exhibit 93:  Advance - Segment focus

                10.4 Bertelsmann SE  Co. KGaA            

                                Exhibit 94:  Bertelsmann SE  Co. KGaA - Overview

                                Exhibit 95:  Bertelsmann SE  Co. KGaA - Business segments

                                Exhibit 96:  Bertelsmann SE  Co. KGaA - Key news

                                Exhibit 97:  Bertelsmann SE  Co. KGaA - Key offerings

                                Exhibit 98:  Bertelsmann SE  Co. KGaA - Segment focus

                10.5 Bloomberg LP     

                                Exhibit 99:  Bloomberg LP - Overview

                                Exhibit 100:  Bloomberg LP - Business segments

                                Exhibit 101:  Bloomberg LP - Key news

                                Exhibit 102:  Bloomberg LP - Key offerings

                                Exhibit 103:  Bloomberg LP - Segment focus

                10.6 British Broadcasting Corp.            

                                Exhibit 104:  British Broadcasting Corp. - Overview

                                Exhibit 105:  British Broadcasting Corp. - Business segments

                                Exhibit 106:  British Broadcasting Corp. - Key offerings

                                Exhibit 107:  British Broadcasting Corp. - Segment focus

                10.7 Forbes Media LLC             

                                Exhibit 108:  Forbes Media LLC - Overview

                                Exhibit 109:  Forbes Media LLC - Business segments

                                Exhibit 110:  Forbes Media LLC - Key news

                                Exhibit 111:  Forbes Media LLC - Key offerings

                                Exhibit 112:  Forbes Media LLC - Segment focus

                10.8 Gannett Co. Inc.

                                Exhibit 113:  Gannett Co. Inc. - Overview

                                Exhibit 114:  Gannett Co. Inc. - Business segments

                                Exhibit 115:  Gannett Co. Inc. - Key offerings

                                Exhibit 116:  Gannett Co. Inc. - Segment focus

                10.9 Hearst Communications Inc.        

                                Exhibit 117:  Hearst Communications Inc. - Overview

                                Exhibit 118:  Hearst Communications Inc. - Business segments

                                Exhibit 119:  Hearst Communications Inc. - Key news

                                Exhibit 120:  Hearst Communications Inc. - Key offerings

                                Exhibit 121:  Hearst Communications Inc. - Segment focus

                10.10 InterActiveCorp             

                                Exhibit 122:  InterActiveCorp - Overview

                                Exhibit 123:  InterActiveCorp - Business segments

                                Exhibit 124:  InterActiveCorp - Key news

                                Exhibit 125:  InterActiveCorp - Key offerings

                                Exhibit 126:  InterActiveCorp - Segment focus

                10.11 Schibsted ASA 

                                Exhibit 127:  Schibsted ASA - Overview

                                Exhibit 128:  Schibsted ASA - Business segments

                                Exhibit 129:  Schibsted ASA - Key news

                                Exhibi

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Magazine Publishing Market market growth will increase by $2.71 bn during 2022-2026.
The magazine publishing market market is expected to grow at a CAGR of 0.51% during 2022-2026.
Technavio has segmented the magazine publishing market market by type (Print and Digital) and geography (Europe, APAC, North America, Middle East and Africa, and South America).
Advance, Bauer Media Group Inc., Bertelsmann SE & Co. KGaA, Bloomberg LP, British Broadcasting Corp., Dazed Media, Forbes Media LLC, Gakken Holdings Co. Ltd., Gannett Co. Inc., Global Media LLC, Guardian News and Media Ltd., Hearst Communications Inc., HT Media Ltd., InterActiveCorp, Nine Entertainment Co. Holdings Ltd., Paramount Global, Paste Media Group, Schibsted ASA, The New York Times Co., The Walt Disney Co. are a few of the key vendors in the magazine publishing market market.
APAC will register the highest growth rate of 56% among the other regions. Therefore, the magazine publishing market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the magazine publishing market market growth are:
  • Increase in use of smartphones and tablets
  • Adoption of magazines as a focused advertising platform
The magazine publishing market market vendors should focus on grabbing business opportunities from the print segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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  • Five-force market analysis

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