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The mass notification systems market size is estimated to grow at a CAGR of 20.06% between 2022 and 2027. The market size is forecast to increase by USD 16,676.73 million. The growth of the market depends on several factors, including increasing implementation of IP-based mass notification systems, rising demand for public safety and security, and rising adoption of mass notification systems in healthcare and life science systems.
This mass notification systems market report extensively covers market segmentation by solution (In-building, wide area, and distributed recipient), deployment (on-premises and cloud), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increasing implementation of IP-based mass notification systems is notably driving the market growth, although security and privacy concerns related to mass notification systems may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing implementation of IP-based mass notification systems is notably driving the mass notification systems market growth. In various businesses such as education and healthcare, the integration of IP-enabled devices and mass notification solutions has enabled end-users to leverage their existing IP networks. IP-based notification devices help deliver targeted, personalized alerts at scale across devices such as PCs, mobile devices, and phones. IP-based notification devices are also easy to administer, allowing operators to trigger, manage, track, and control the notification process over any form of communication channel, including bulk SMS, radio, and loudspeakers. In addition, IP-based devices enable end users of broadcast systems to track the exact location of one or more people and to send help and emergency assistance in an efficient manner in an emergency.
For example, IP-enabled devices can be used to direct rescue teams to the precise location of survivors, saving time and resources spent on search and rescue. This will boost the demand for the market during the forecast period.
Integration with other technologies is a key trend influencing the mass notification systems market growth. Mass notification systems are increasingly integrated with other technologies such as IoT devices and mobile apps, enhancing their capabilities and enabling broader emergency response. This includes features like automatic alarms triggered by sensors and location-based notifications. Cloud-based mass notification solutions are becoming increasingly popular as they offer greater scalability, flexibility, and cost-effectiveness compared to traditional on-premises systems.
Streamlining the bulk notification process is done by using automation and AI technology to reduce the need for human intervention and improve the speed and accuracy of message delivery. This will drive the growth of the market during the forecast period.
Security and privacy concerns related to mass notification systems are challenging the mass notification systems market growth. For a broadcast system to be effective, it must deliver messages reliably and in a timely manner. Technical issues and network disruptions can affect system reliability, undermine confidence in the system, and reduce adoption rates. Security and privacy concerns are rising as the use of personal data in mass notification systems increases. Organizations must implement robust security protocols to protect sensitive information and prevent data breaches.
Many businesses already have multiple communication systems in place, such as email, social media, and SMS. Integrating a new broadcast system into an existing system can be complex, time-consuming, and require additional resources and expertise. Therefore, the market may face challenges due to the above concerns.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Mass Notification Systems Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the in-building segment will be significant during the forecast period. Increasing use of solutions such as optical signals, voice communication, and other communication methods to provide instructions and information to occupants inside and outside the building is responsible for the growth of the in-building segment. Broadcast systems can be easily connected to public systems such as fire alarms. Moreover, the need for smart and smart building trends is expected to drive the growth of in-building mass notification systems during the forecast period.
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The in-building segment was valued at USD 2,318.96 million in 2017 and continued to grow until 2021. The growth of in-building broadcast systems can be attributed to several factors, including growing concerns about the safety of building occupants. Many government agencies and industry groups have issued regulations and guidelines requiring the installation of emergency communication systems in buildings, increasing the demand for mass notification systems in buildings. Technological advances, especially in wireless communications, network infrastructure, and digital signage, have made it easier and less costly to deploy mass notification systems in buildings. Additionally, the adoption of smart building technologies, such as building automation systems and Internet of Things (IoT) devices, facilitates the integration of in-building mass notification systems with these other technologies, enabling a more comprehensive emergency response. Therefore, the in-building segment is expected to continue growing during the forecast period.
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North America is estimated to contribute 46% to the growth of the global mass notification systems market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in the North American region is expected to grow significantly in the coming years due to factors related to public safety, rapid technological advancements, and government regulations. The proliferation of natural disasters, mass shootings, and other emergencies has increased the need for effective communication systems to quickly alert and instruct the public. This has led to increased adoption of mass notification systems by government agencies, educational institutions, and other organizations. For example, in March 2023, seven people were killed in a shooting at a Covenant school in Tennessee. A mass reporting system could have saved lives by issuing timely warnings to relevant authorities and warning citizens to stay away from the area. Incidents like this have created a demand for increased security and a fast public notification system, which will boost market growth in this region.
Due to COVID-19 in 2020, massive restrictions were implemented and public spaces such as schools, and restaurants, were been temporarily closed across the world. However, in order to deliver information to the general public and minimize the risk of virus spread, the demand for the mass notification system market increased significantly in 2020. The mass notification system alerted citizens in areas with high infection rates, and the mass notification system also helped spread the news about the supply of water, electricity, and other essentials in areas with high infection rates. This has increased the demand for mass notification systems in 2020. The demand for mass notification systems continued to grow in 2021 and 2022 as people realize the benefits of mass notification systems and invest more and more in implementing mass notification systems. Therefore, the market is expected to grow during the forecast period.
The mass notification systems market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global mass notification systems market as a part of the global systems software market within the global IT software market. The super parent global systems software market includes companies involved in the development and manufacturing of application and system software. This includes companies that provide database management software. The global systems software market includes organizations involved in developing application development and management software, cloud computing software, data center and hosting software, IT management software, mobility software, networking software, security software, and storage software.
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Mass Notification Systems Market Scope |
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Report Coverage |
Details |
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Page number |
161 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 20.06% |
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Market growth 2023-2027 |
USD 16,676.73 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
18.37 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 46% |
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Key countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alert Media Inc., Alertus Technologies LLC, American Signal Corp., Aurea Inc., BlackBerry Ltd., Blackboard Inc., Catalyst Technologies Pty Ltd., CrisisGo Inc. , Dais Inc., Desktop Alert Inc., Eaton Corp. Plc, Everbridge Inc., Honeywell International Inc., International Business Machines Corp., Johnson Controls International Plc, Motorola Solutions Inc., Omnilert LLC, OnSolve LLC, Siemens AG, and Singlewire Software LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Solution
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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