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The Europe - mattresses market size is estimated to increase by USD 3.67 billion at a CAGR of 6.62% between 2023 and 2028. The growth of the market depends on several factors such as the growth of healthcare and hospitality sectors, the growing demand for premium and specialized mattresses, and the effective branding and advertising of mattresses.
The report includes a comprehensive outlook on the Europe - Mattresses Market, offering forecasts for the industry segmented by Distribution Channel, which comprises offline, and online. Additionally, it categorizes Type into innerspring, memory foam, and others. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing demand for premium and specialized mattresses is the key factor driving market growth. The demand for premium mattresses is high among the wealthy customer segment in Europe. The demand for such mattresses is high among the health-conscious customer segment and among consumers in economies such as Germany, the UK, and France. Consumers in the aforementioned regions are willing to invest heavily in high-quality mattresses that offer comfort and health benefits. The demand for premium mattresses is gradually increasing in Russia, Belgium, Sweden, and the Netherlands.
Moreover, the demand for memory foam mattresses and plant-based latex mattresses is increasing in Europe. Memory foams, manufactured using petroleum-based polyurethane, minimize the health impacts of sleep deprivation. Natural offers high-density, high-density memory foam. The offering claims to prevent narcolepsy, insomnia, and leg syndrome. Plant-based latex mattresses are free of toxins, pollutants, and harsh chemicals. The high demand for premium, specialized mattresses is fueling the growth of the market during the forecast period.
The rise in demand for eco-friendly mattresses is the primary trend shaping market growth. The existing Europe - mattresses market players are focused on R&D initiatives to manufacture green mattresses. Increased awareness about the side effects of non-eco-friendly mattresses leads to the increased purchase of chemical-free green mattresses. The use of heat-emitting memory foam has considerably declined in the region's market. The existing market players are investing in cooling gels and fabrics in latex mattresses.
In addition, natural latex mattresses offer enhanced comfort and pose minimal fire risks. Several organizations in Europe promote eco-friendly mattresses. Four out of five European consumers are likely to buy eco-friendly products, provided such products are verified through certification. The demand for EU-labeled mattresses has considerably increased in the mattresses market in Europe, which will propel market growth during the forecast period.
Fluctuating raw material prices and high manufacturing costs of mattress is a challenge that affects market growth. Fluctuating raw material costs have increased the complexity associated with the manufacture of mattresses. Such fluctuations may lead to uncertainties in the execution of manufacturing plans. This negatively impacts the sale of mattresses in Europe. Such uncertainties in raw material costs impact the supply-demand balance as well. High manufacturing costs, too, negatively impact the market by increasing the costs of end products. This may harm product sales and market player revenues.
Furthermore, the market is also impacted by the limited availability of natural raw materials. Shortages in the supply of raw materials have urged the suppliers to increase the prices of latex (which is used to manufacture latex mattresses). The escalation of labor costs further impacts raw material costs and manufacturing processes. The above-mentioned factors are expected to impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Europe Mattresses Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The offline segment is estimated to witness significant growth during the forecast period. The offline distribution channel includes physical stores that offer mattresses, and it is a popular channel for purchasing such home care products. This includes specialty stores, hypermarkets, supermarkets, and department stores. Specialty stores comprise company-owned stores, franchisees, and third-party retailers. The specialty stores retail format is the highest revenue generator among other retail formats in the Europe - mattresses market.
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The offline segment was the largest segment and was valued at USD 6.10 billion in 2018. Customers can take the mattress home the same day, avoiding the wait associated with online shipping. In-store staff often provide personalized assistance, guiding customers through the selection process based on their preferences and needs. In addition, physical stores offer a local presence, allowing customers to easily return or exchange products, seek customer support, or address any concerns without the hassle of shipping items back. Retailers are focusing on enhancing the in-store experience, which will drive the growth of the offline segment as well as the market during the forecast period.
The Europe - mattresses market report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Europe Mattresses Market Scope |
|
Report Coverage |
Details |
Page number |
140 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.62% |
Market Growth 2024-2028 |
USD 3.67 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.36 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Airsprung Group Plc, Breckle GmbH, Dunelm Group PLC, Harrison Spinks Beds Ltd, Hastens Beds Online B.V., Hilding Anders International AB, Hypnos Ltd., Inter IKEA Holding BV, Kelcol Bedding Company Ltd., King Koil Licensing Co. Inc., NOCTALIA S.L.U., Relyon Group Ltd., Royal Auping bv, Simba Sleep Ltd., Sweet Night Technology Inc., Tempur Sealy International Inc., United T and C Ltd., Vispring Ltd., Savoir Beds Ltd., and Shire Beds Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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