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The men's hair care and styling products market share is expected to increase to USD 12.04 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 5.16%.
This men's hair care and styling products market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers men's hair care and styling products market segmentation by distribution channel (online and offline) and geography (APAC, North America, Europe, South America, and Middle East and Africa). The men's hair care and styling products market report also offers information on several market vendors, including BluMaan , CavinKare Pvt. Ltd., Coty Inc., Edgewell Personal Care Co., Hanz de Fuko LLC, Harrods Ltd., Harry Inc., Henkel AG and Co.KGaA, Les Soins Wise Inc., LOreal SA, MASC, Moquer, The Procter and Gamble Co., Revlon Consumer Product Corp., The Estee Lauder Co. Inc., THE NET A PORTER GROUP LTD., Truefitt and Hill, Unilever PLC, and Zed Lifestyle Pvt. Ltd. among others.
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The evolving fashion trends in hair styling is notably driving the men's hair care and styling products market growth, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the men's hair care and styling products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Men's Hair Care and Styling Products Market Driver
The evolving fashion trends in hair styling is one of the key drivers supporting the men's hair care and styling products market growth. There is an increase in the adoption of personal grooming and fashion products among the youth and millennials. In view of this, manufacturers are offering easy-to-use products that do not cause hair damage, which is a concern among consumers while using hair styling products. Meanwhile, celebrity endorsement is a marketing strategy employed by most manufacturers. It has a major impact on the sales of hair styling products. Thus, manufacturers sign celebrities and experts from the beauty industry to promote and endorse their products. Such factors are expected to drive market growth during the forecast period.
Key Men's Hair Care and Styling Products Market Trend
The use of social media marketing is one of the key men's hair care and styling products market trends contributing to the market growth. Nowadays, social media has become a key role in increasing awareness about the availability of high-end hair styling products such as foams, creams, and hair sprays. Furthermore, the increased Internet penetration, coupled with growth in the e-commerce market, has fueled the demand and awareness of a wide range of men's hair styling products available in the market. For instance, the total number of active social media users globally accounted for 4.48 billion users, which is approximately 62% of the world population and still increasing day by day. Thus, the increasing influence of social media is anticipated to widen product awareness including men's hair care and styling products, which will fuel revenue generation by the market in focus during the forecast period.
Key Men's Hair Care and Styling Products Market Challenge
The availability of counterfeit products is one of the factors hampering the men's hair care and styling products market growth. Primarily, counterfeit products are made from low-quality raw materials and can cause hair damage. However, the products are in high demand because of their low prices. A major reason for the low price of counterfeit products is the high cost saved on production and transportation, as vendors producing these counterfeit products operate in regional or local markets, which makes counterfeit products cost less than genuine products. Thus, the low price of counterfeit equipment will be a huge challenge for vendors of branded men's hair care and styling products during the forecast period.
This men's hair care and styling products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global men's hair care and styling products market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the men's hair care and styling products market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the men's hair care and styling products market encompasses successful business strategies deployed by the key vendors. The men's hair care and styling products market is fragmented and the vendors are deploying growth strategies such as quality, price, service, brand image, distribution, and marketing to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The men's hair care and styling products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the men's hair care and styling products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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31% of the market’s growth will originate from Europe during the forecast period. The UK is the key market for the men's hair care and styling products market in Europe. Market growth in this region will be faster than the growth of the market in other regions.
Another region offering significant growth opportunities to vendors is APAC. The growing popularity of emerging fashion trends among millennials will facilitate the men's hair care and styling products market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the men's hair care and styling products market in APAC countries witnessed a slow but considerable growth rate due to the COVID-19 outbreak. However, owing to the large-scale vaccination drive from Q1 2021, various vendors resumed operations of their retail stores and also expanded their online businesses, which increased the sales of hair care and styling products from the online platforms in 2021. Therefore, these factors are anticipated to propel the growth of the market during the forecast period.
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The men's hair care and styling products market share growth by the online segment will be significant during the forecast period. There has been a rapid transition in the mode of buying as buyers now prefer shopping from online stores to conventional brick-and-mortar stores. The wide geographical reach and the strong presence of major retailers have allowed customers to access a wide range of products. Hence, the online distribution channels offer tremendous potential for the sales of men hair care and styling products. Such factors of online distribution channel will drive the market growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the men's hair care and styling products market size and actionable market insights on the post-COVID-19 impact on each segment.
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Men's Hair Care and Styling Products Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.16% |
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Market growth 2022-2026 |
$12.04 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
3.66 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 31% |
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Key consumer countries |
US, Canada, China, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
BluMaan , CavinKare Pvt. Ltd., Coty Inc., Edgewell Personal Care Co., Hanz de Fuko LLC, Harrods Ltd., Harry Inc., Henkel AG and Co.KGaA, Les Soins Wise Inc., LOreal SA, MASC, Moquer, The Procter and Gamble Co., Revlon Consumer Product Corp., The Estee Lauder Co. Inc., THE NET A PORTER GROUP LTD., Truefitt and Hill, Unilever PLC, and Zed Lifestyle Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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