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Menstrual Cups Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 129
  • SKU: IRTNTR41145
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The menstrual cups market share is expected to increase by USD 366.30 million from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 5%.

This menstrual cups market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers menstrual cups market segmentation by product (reusable menstrual cups and disposable menstrual cups), distribution channel (retail and online), and geography (North America, Europe, Asia, and ROW). The menstrual cups market report also offers information on several market vendors, including Anigan Inc., Diva International Inc., EARTH CARE SOLUTIONS, LOON LAB INC., Lune Group Oy Ltd., Me Luna GmbH, Merula GmbH, Mooncup Ltd., Sckoon Inc., and The Flex Co. among others.

What will the Menstrual Cups Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Menstrual Cups Market Size for the Forecast Period and Other Important Statistics

 

Menstrual Cups Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing number of product launches is notably driving the menstrual cups market growth, although factors such as strong presence of substitute products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the menstrual cups industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Menstrual Cups Market Driver

One of the key factors driving growth in the menstrual cups market is the increasing number of product launches. Vendors are focusing on developing technologically advanced and innovative menstrual cups with innovative designs and features. They are launching new products, which can help them in expanding their product portfolios and increasing their sales. Most of the prominent vendors are focusing on launching innovative, high-quality products to attract consumers and thereby enhancing their customer base across the globe. With the increasing number of product launches, the market is expected to grow during the forecast period

Key Menstrual Cups Market Trend

 

The business strategies is another factor supporting the menstrual cups market share growth. Menstrual cups help in maintaining personal hygiene during menstruation, and the demand for such products is increasing globally. Vendors in the market are adopting different strategies to increase their market presence. Vendors in the market are adopting merger and acquisition strategies to strengthen their global presence. The rapid adoption of digital marketing strategies has accelerated the adoption rate of women's hygiene products among end-users. Digital marketing strategies have helped vendors accelerate the sale of their products and improve the penetration of menstrual cups in developing countries. There has been an improvement in the penetration of menstrual cups due to the rapid adoption of digital marketing strategies by vendors. The adoption of such strategies by vendors will increase their sales revenue, which will subsequently drive the growth of the global menstrual cups market during the forecast period.

Key Menstrual Cups Market Challenge

 

The strong presence of substitute products will be a major challenge for the menstrual cups market during the forecast period. The preference for menstrual health management products is based on personal choices, economic status, cultural acceptability, and the availability of products. Women are familiar with sanitary pads and tampons and prefer commercially available disposable sanitary pads and tampons for the management of menstruation hygiene. Sanitary pads are fast-moving consumer goods, and their disposable nature and ease of use make them popular. The market for sanitary pads is dominated by vendors such as Johnson & Johnson and Procter & Gamble (P&G). These companies hold the largest market shares, with their well-known brands, such as Whisper and Stayfree. These vendors have a strong global presence and have established their brands in the menstrual health industry, which can be attributed to the strong marketing and promotion activities of these vendors. The strong presence of substitute products, coupled with the presence of established players in the global menstrual health market, limits the penetration of menstrual cups in the global menstrual health market.

This menstrual cups market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global menstrual cups market as a part of the Global personal products market.  Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the menstrual cups market during the forecast period.

Who are the Major Menstrual Cups Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Anigan Inc.
  • Diva International Inc.
  • EARTH CARE SOLUTIONS
  • LOON LAB INC.
  • Lune Group Oy Ltd.
  • Me Luna GmbH
  • Merula GmbH
  • Mooncup Ltd.
  • Sckoon Inc. 
  • The Flex Co.

 

This statistical study of the menstrual cups market encompasses successful business strategies deployed by the key vendors. The menstrual cups market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Anigan Inc - The company offers menstrual cups made of medical-grade silicone with SGS / Intertek / ISO Certification

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The menstrual cups market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Menstrual Cups Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the menstrual cups market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the menstrual cups market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Menstrual Cups Market?

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48% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for menstrual cups in North America. Market growth in this region will be slower than the growth of the market in other regions.

Factors such as the rising awareness regarding menstrual hygiene, the strong presence of large players, new product launches, the increasing number of digital marketing strategies by key vendors, and the rising healthcare expenditure of people will facilitate the menstrual cups market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Countries across North America have been severely affected by the COVID-19 pandemic. The rise in the incidence of COVID-19 in countries across North America influenced governments to introduce emergency legislation, which included restrictions on several operation activities across industries. This led to the shutting down of several manufacturing units, including the manufacturing plants of menstrual cups, in the region in 2020. However, as menstrual cups are essential products required for maintaining women’s health, manufacturers resumed their production depending on the requirement during the last half of 2020. This, in turn, resulted in a moderate growth of the menstrual cups market in North America in 2020. The growth of the menstrual cups market in the region is expected to be steady during the forecast period, owing to various factors such as the rise in the number of product launches, the growing acceptance of menstrual cups over traditional sanitary pads, and the increasing availability of a wide range of products.

What are the Revenue-generating Product Segments in the Menstrual Cups Market?

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The menstrual cups market share growth by the reusable menstrual cups segment will be significant during the forecast period. Factors such as the increasing awareness of reusable menstrual products, new product launches, and the strong marketing strategies, such as digital marketing and e-commerce platforms, adopted by key vendors to increase the sales of menstrual cups will drive the growth of this segment during the forecast period. Owing to the growing popularity of menstrual cups for menstrual management in developed countries, the vendors in the market are launching new products.

provides an accurate prediction of the contribution of all the segments to the growth of the menstrual cups market size and actionable market insights on post COVID-19 impact on each segment.

 

Menstrual Cups Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 5%

Market growth 2021-2025

$ 366.30 million

Market structure

Fragmented

YoY growth (%)

4.17

Regional analysis

North America, Europe, Asia, and ROW

Performing market contribution

North America at 48%

Key consumer countries

US, Germany, France, UK, and Canada

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Anigan Inc., Diva International Inc., EARTH CARE SOLUTIONS, LOON LAB INC., Lune Group Oy Ltd., Me Luna GmbH, Merula GmbH, Mooncup Ltd., Sckoon Inc., and The Flex Co.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Menstrual Cups Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive menstrual cups market growth during the next five years
  • Precise estimation of the menstrual cups market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the menstrual cups industry across North America, Europe, Asia, and ROW
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of menstrual cups market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Read More Read Less

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03:Value chain: Personal products

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Reusable menstrual cups - Market size and forecast 2020-2025
      • Exhibit 17: Reusable menstrual cups - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Reusable menstrual cups - Year-over-year growth 2020-2025 (%)
    • 5.4 Disposable menstrual cups - Market size and forecast 2020-2025
      • Exhibit 19: Disposable menstrual cups - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Disposable menstrual cups - Year-over-year growth 2020-2025 (%)
    • 5.5 COVID-19 impact and recovery for product segment
      • 5.6 Market opportunity by Product
        • Exhibit 21: Market opportunity by Product

      6 Market Segmentation by Distribution channel

      • 6.1 Market segments
        • Exhibit 22: Distribution channel - Market share 2020-2025 (%)
      • 6.2 Comparison by Distribution channel
        • Exhibit 23: Comparison by Distribution channel
      • 6.3 Retail - Market size and forecast 2020-2025
        • Exhibit 24: Retail - Market size and forecast 2020-2025 ($ million)
        • Exhibit 25: Retail - Year-over-year growth 2020-2025 (%)
      • 6.4 Online - Market size and forecast 2020-2025
        • Exhibit 26: Online - Market size and forecast 2020-2025 ($ million)
        • Exhibit 27: Online - Year-over-year growth 2020-2025 (%)
      • 6.5 Market opportunity by Distribution channel
        • Exhibit 28: Market opportunity by Distribution channel

      7 Customer landscape

      8 Geographic Landscape

      • 8.1 Geographic segmentation
        • Exhibit 30: Market share by geography 2020-2025 (%)
      • 8.2 Geographic comparison
        • Exhibit 31: Geographic comparison
      • 8.3 North America - Market size and forecast 2020-2025
        • Exhibit 32: North America - Market size and forecast 2020-2025 ($ million)
        • Exhibit 33: North America - Year-over-year growth 2020-2025 (%)
      • 8.4 Europe - Market size and forecast 2020-2025
        • Exhibit 34: Europe - Market size and forecast 2020-2025 ($ million)
        • Exhibit 35: Europe - Year-over-year growth 2020-2025 (%)
      • 8.5 Asia - Market size and forecast 2020-2025
        • Exhibit 36: Asia - Market size and forecast 2020-2025 ($ million)
        • Exhibit 37: Percent of female population in Asian countries (2019)
        • Exhibit 38: Asia - Year-over-year growth 2020-2025 (%)
      • 8.6 ROW - Market size and forecast 2020-2025
        • Exhibit 39: ROW - Market size and forecast 2020-2025 ($ million)
        • Exhibit 40: ROW - Year-over-year growth 2020-2025 (%)
      • 8.7 Key leading countries
        • Exhibit 41: Key leading countries
      • 8.8 Market opportunity by geography
        • Exhibit 42: Market opportunity by geography ($ million)

      9 Drivers, Challenges, and Trends

      • 9.1 Market drivers
        • 9.2 Market challenges
          • Exhibit 43: Impact of drivers and challenges
        • 9.3 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 44: Vendor landscape
            • 10.3 Landscape disruption
              • Exhibit 45: Landscape disruption
              • Exhibit 46: Industry risks

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 47: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 48: Market positioning of vendors
            • 11.3 Anigan Inc.
              • Exhibit 49: Anigan Inc. - Overview
              • Exhibit 50: Anigan Inc. - Product and service
              • Exhibit 51: Anigan Inc. - Key offerings
            • 11.4 Diva International Inc.
              • Exhibit 52: Diva International Inc. - Overview
              • Exhibit 53: Diva International Inc. - Product and service
              • Exhibit 54: Diva International Inc. - Key news
              • Exhibit 55: Diva International Inc. - Key offerings
            • 11.5 EARTH CARE SOLUTIONS
              • Exhibit 56: EARTH CARE SOLUTIONS - Overview
              • Exhibit 57: EARTH CARE SOLUTIONS - Product and service
              • Exhibit 58: EARTH CARE SOLUTIONS - Key offerings
            • 11.6 LOON LAB INC.
              • Exhibit 59: LOON LAB INC. - Overview
              • Exhibit 60: LOON LAB INC. - Product and service
              • Exhibit 61: LOON LAB INC. - Key offerings
            • 11.7 Lune Group Oy Ltd.
              • Exhibit 62: Lune Group Oy Ltd. - Overview
              • Exhibit 63: Lune Group Oy Ltd. - Product and service
              • Exhibit 64: Lune Group Oy Ltd. - Key offerings
            • 11.8 Me Luna GmbH
              • Exhibit 65: Me Luna GmbH - Overview
              • Exhibit 66: Me Luna GmbH - Product and service
              • Exhibit 67: Me Luna GmbH - Key offerings
            • 11.9 Merula GmbH
              • Exhibit 68: Merula GmbH - Overview
              • Exhibit 69: Merula GmbH - Product and service
              • Exhibit 70: Merula GmbH - Key offerings
            • 11.10 Mooncup Ltd.
              • Exhibit 71: Mooncup Ltd. - Overview
              • Exhibit 72: Mooncup Ltd. - Product and service
              • Exhibit 73: Mooncup Ltd. - Key offerings
            • 11.11 Sckoon Inc.
              • Exhibit 74: Sckoon Inc.  - Overview
              • Exhibit 75: Sckoon Inc.  - Product and service
              • Exhibit 76: Sckoon Inc.  - Key offerings
            • 11.12 The Flex Co.
              • Exhibit 77: The Flex Co. - Overview
              • Exhibit 78: The Flex Co. - Product and service
              • Exhibit 79: The Flex Co. - Key offerings

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Currency conversion rates for US$
                • Exhibit 80: Currency conversion rates for US$
              • 12.3 Research methodology
                • Exhibit 81: Research Methodology
                • Exhibit 82: Validation techniques employed for market sizing
                • Exhibit 83: Information sources
              • 12.4 List of abbreviations
                • Exhibit 84: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The menstrual cups market market growth will increase by $366.3 million during 2021-2025.
              The menstrual cups market market is expected to grow at a CAGR of 4.82% during 2021-2025.
              Technavio has segmented the menstrual cups market market by product (Reusable menstrual cups and Disposable menstrual cups) ,distribution channel (Retail and Online) , and geographic (North America, Europe, Asia, ROW, and North America).
              Anigan Inc., Diva International Inc., EARTH CARE SOLUTIONS, LOON LAB INC., Lune Group Oy Ltd., Me Luna GmbH, Merula GmbH, Mooncup Ltd., Sckoon Inc.?á, The Flex Co. are a few of the key vendors in the menstrual cups market market.
              North America will register the highest growth rate of 47.99% among the other regions. Therefore, the menstrual cups market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the menstrual cups market market growth are:
              • Increasing number of product launches

                Vendors are focusing on developing technologically advanced and innovative menstrual cups with innovative designs and features. They are launching new products, which can help them in expanding their product portfolios and increasing their sales. Most of the prominent vendors are focusing on launching innovative, high-quality products to attract consumers and thereby enhancing their customer base across the globe. For instance, in April 2019, Diva International Inc. company launched its new menstrual cup, Model 0, for girls aged 18 years and below. The Model 0 menstrual cup can hold up to 0.5 fluid ounces (17 ml) of menstrual fluid, making it an economical, eco-friendly, and leak-proof option. It can be worn while performing daily activities, such as sports and swimming, as it provides protection for up to 12 hours. Similarly, in April 2018, MonthlyCup launched its new product, MonthlyCup Blue Sapphire, in the market. It is a reusable menstrual cup that can be used for up to 5 years. It does not release any harmful chemicals either during manufacturing or combustion. With the increasing number of product launches, the market is expected to grow during the forecast period

              • Business strategies

                Menstrual cups help in maintaining personal hygiene during menstruation, and the demand for such products is increasing globally. Vendors in the market are adopting different strategies to increase their market presence. Vendors in the market are adopting merger and acquisition strategies to strengthen their global presence. For instance, in October 2018, The Flex Company announced the acquisition of Keela LLC (Keela). With this acquisition, The Flex Company will manufacture and fulfill the pre-orders of Keela Cup and launch an enhanced menstrual cup design named FLEX Cup. The acquisition will enhance the research and development capabilities of The Flex Company, which will strengthen its product portfolio and market position. Such strategies for product development and product commercialization provide vendors with multiple benefits, such as cost containment, product line extension, and increased geographical reach, which will drive the growth of the global menstrual cups market during the forecast period.The rapid adoption of digital marketing strategies has accelerated the adoption rate of women's hygiene products among end-users. Digital marketing strategies have helped vendors accelerate the sale of their products and improve the penetration of menstrual cups in developing countries. There has been an improvement in the penetration of menstrual cups due to the rapid adoption of digital marketing strategies by vendors. For instance, the co-founder of MediAceso Pvt. Ltd, which develops SheCup in India, said that the sales of the company reached 300-500 pieces a month due to a new digital marketing strategy adopted by it. The company collaborated with Amazon to sell and upgrade its online payment gateway. It also invested in Google and Facebook advertisements. Small companies are adopting crowdfund-raising strategies for the development of innovative products. For instance, in December 2019, MonthlyCup issued a memorandum containing detailed information about the company, investments, and its terms and conditions. The fund raised through investments is used for product development and the operation of the company. The adoption of such strategies helps new vendors generate funds and strengthen their market positions. The company has rapidly grown in the global menstrual cups market. It also mentioned that the sale of its menstrual cups has increased from 1,000 in 2014 to 35,000 in 2017. The adoption of such strategies by vendors will increase their sales revenue, which will subsequently drive the growth of the global menstrual cups market during the forecast period.

              The menstrual cups market market vendors should focus on grabbing business opportunities from the reusable menstrual cups segment as it accounted for the largest market share in the base year.
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