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The metaverse in e-commerce market size is forecast to increase by USD 193.44 billion at a CAGR of 52.65% between 2023 and 2028.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The computer segment is estimated to witness significant growth during the forecast period. This can be attributed to the increasing internet penetration and the fact that most shopping activities on platforms like Amazon.Com Inc. Are conducted using desktop computers or laptops. The dominance of computers in digital commerce can also be explained by the significant amount of time, approximately 55.9%, spent on websites. Moreover, many digital commerce websites are optimized for desktop use, providing users with a more comprehensive shopping experience. The market is also witnessing the integration of advanced technologies such as Peridot blockchain, Augmented Reality (AR), and Virtual Reality (VR) Headsets. However, as the market expands, concerns regarding data breaches and cybersecurity threats continue to arise. These challenges necessitate security measures to ensure the protection of user data and maintain consumer trust.
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The computer segment was valued at USD 3.89 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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In the dynamic landscape of digital commerce, the metaverse is emerging as a game-changer, with North America leading the charge in 2023. Factors such as escalating investments in Augmented Reality (AR) technology and the expanding consumer base adopting advanced applications are propelling the market in this region. With an extensive internet infrastructure and a burgeoning number of smartphone-market-industry-analysis">smartphone users and online retailers, the US and Canada present significant opportunities for growth. The presence of a large pool of tech-savvy consumers and experts, many of whom have launched their digital commerce ventures, further fuels the market expansion in North America. Peridot, a key component in AR technology, and Blockchain, a secure platform for transactions, are poised to play pivotal roles in enhancing the metaverse shopping experience. However, data security remains a concern, with potential data breaches a risk in this virtual environment. AR and VR headsets are expected to become increasingly popular tools for engaging shopping experiences.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of AR technology is the key driver of the market.
Highly personalized digital experience is the upcoming trend in the market.
Privacy and security concerns over metaverse is a key challenge affecting the market growth.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The metaverse in e-commerce is an emerging trend that combines virtual and augmented reality technologies, blockchain, and artificial intelligence to create engaging shopping experiences. This new frontier in retail utilizes blockchain technology for secure transactions through smart contracts and non-fungible tokens. E-commerce in the metaverse is expected to be driven by 5G technology, enabling seamless connectivity for VR and AR experiences on desktops, mobile devices, and tablets.
Furthermore, key characteristics of metaverse e-commerce include historical data analysis through online dashboards, regional opportunities, and revenue estimation using AI and machine learning. AR and VR headsets offer buyers a more engaging shopping experience, allowing them to try on clothes virtually before purchasing. However, concerns over data breaches and cybersecurity threats remain. The metaverse's growth factors include the increasing popularity of virtual experiences and the integration of edge computing to reduce latency.
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Market Scope |
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Report Coverage |
Details |
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Page number |
184 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 52.65% |
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Market Growth 2024-2028 |
USD 193.44 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
37.36 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 40% |
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Key countries |
US, China, Germany, UK, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Alibaba Group Holding Ltd., Amazon.com Inc., Autodesk Inc., Block Inc., Dealskart Online Services Pvt. Ltd., Epic Games Inc., Globant SA, Kestone CL US Ltd., Magic Leap Inc., CoStar Group Inc., Meta Platforms Inc., Microsoft Corp., NVIDIA Corp., Queppelin, Roblox Corp., Salesforce Inc., SAP SE, Shopify Inc., and Unity Technologies Inc. |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Technology
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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