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Technavio’s market research analyst has estimated the stationery and cards market in the Middle East to grow at a steady CAGR of almost 5% during the forecast period. In the Middle East, the recent growth of the education sector will lead to the steady growth of the stationery and cards market. Recently, many governments across the Middle Eastern region have started to enhance the quality of their education system and promote economic diversification, which in turn will pave the way for the market to grow over the next five years. Factors like the emphasis on improving the educational standard and the recent rise in the number of school establishments and enrollments will result in the growth of this market during the predicted period.
A key trend fostering the prospects for growth in this market is the increasing brand penetration of international vendors. Due to this market’s high growth potential, numerous vendors from countries like Germany, Italy, China, Taiwan, Pakistan, and Sri Lanka have started focusing on exploring business opportunities in the region. Factors like the rapidly growing economy and demographic growth of the region are the primary reasons behind the increasing popularity of the region as a business destination. BIO Arrow Clips by Laurel, water soluble oil paints by Royal Talens, and Fabriano Italian notebooks by Nuco International are some of the stationary products manufactured by international companies that have recently started gaining popularity in the Middle Eastern market.
According to Technavio’s market research analysts, the paper-based products segment dominated the stationary market in Middle East by accounting for a market share of approximately 78% in 2015. The paper-based products segment consists of products like binders, diaries, exercise books, file folders, message notes, notebooks, business forms and books, and scrapbooks. The recent increase in the number of commercial offices and educational institutions in the region is a major factor that will spur the adoption of paper-based products during the predicted period.
The stationery and cards market in the Middle East is characterized by the presence of well-established brands and private label products. To gain maximum market traction, the vendors in this market have to compete with each other in terms of product design, quality, price, and diversity. The growth of players in the market also depends on market conditions, government support, and industry developments.
Key vendors in this market are -
Other prominent vendors in this market space are Al Furqan Bookshop, Al Nahda Stationery, Al-Bader Stationery, Awali Stationery, Bakier Stationery, Chemaly & Mezher Stationery, Classic Cards, Delta, El Maayergy, Hoshan Pan Gulf, Jashanmal Bookstore, Kanoo Stationery, The Office Supplies, TRIOS, and Union Stationery.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by country
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Vendor landscape
PART 14: Key vendor analysis
PART 15: Appendix
PART 16: Explore Technavio
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