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The Middle East movies and entertainment market size is estimated to grow by USD 670.8 million at a CAGR of 4.6% between 2023 and 2028. In the Middle East, the market is experiencing significant growth, driven by several key factors. The increasing popularity of online video streaming services, such as Netflix and Starz Play, is a major catalyst, offering consumers convenient access to a vast library of content. Additionally, the region's rising internet and smartphone penetration rates are fueling digital consumption, with more and more users opting for on-demand entertainment. Furthermore, the success of locally produced TV shows and movies, like "Al Raqeeb" and "Wadjda," has bolstered the market, attracting both regional and international audiences. Overall, the movies and entertainment market in the Middle East is poised for continued expansion, driven by technological advancements, growing consumer demand, and a rich cultural heritage.
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The market is undergoing a dynamic transformation, with traditional movie theater chains adapting to changing consumer demands and emerging opportunities in the digital era. Technologies like 3D movies and VR are reshaping the exhibition landscape, offering audiences experiences beyond conventional cinema. The rise of IPTV, DTH, and online music platforms has revolutionized how people consume entertainment, while digital newspapers provide on-the-go access to news and reviews. This evolution demands cutting-edge technology and innovative storytelling techniques from film studios to maintain audience engagement. The sound quality and projection period remain critical factors in enhancing the viewer experience, complemented by star brands in both television and mobile communication spheres. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising popularity of online video streaming services is notably driving the market growth. Online video streaming is one of the fastest-growing segments in the movie and entertainment industry. Video streaming service providers offer users different types of video content such as movies and TV series via the Internet without the need to download files. These service providers provide both premia as well as free services. The advent of online streaming service providers such as Netflix has led to a revolution in the market in focus.
Online streaming service-providing companies have witnessed a significant growth in the number of subscribers over the past few years. For instance, the revenue of Netflix was over USD 2.76 billion in the US in 2020. Moreover, during the COVID-19 pandemic, which encouraged the imposition of lockdown, the demand for OTT services witnessed rapid growth. For instance, in the second quarter of 2020, the number of Netflix subscribers increased by 10.2 million when compared to the first quarter of 2020. Such factors are expected to drive the growth of the market in focus during the forecast period.
Branding and promotion is a key trend shaping market growth. Promotion and branding is an age-old and successful marketing strategy is being used to increase traction in the movie and entertainment industry. It is considered one of the most of the marketing strategies to persuade an audience. If an endorser is one of the leading celebrities of that particular industry, it becomes easy for companies to persuade customers. Countries in the region collaborate with famous film stars to promote the industry. For instance, in November 2022, Saudi Arabia awarded Indian actor, Shah Rukh Khan, in its Red Sea International Film Festival. Such a trend is likely to continue during the forecast period, which is expected to propel the market in focus during the forecast period.
Piracy issues and illegal downloading of movies, music, and videos may impede market growth. Video piracy is a major threat to the market in focus, which is primarily attributed to torrent websites. Users can download any TV show, movie, documentary, or video through these torrent sites free of cost. Hence, this eliminates the need for users to subscribe to any online streaming service. The market in focus has the presence of several online video streaming platforms such as Netflix and Apple TV, which leads to the generation of a huge amount of exclusive content.
As it is difficult for some users to get a subscription for all these services, torrents make it easier by offering single-source downloads for all this content. The content shared through torrents is also mostly ad-free, offering an advantage over advertisement-based video-on-demand streaming services. Owing to these advantages, many people prefer using torrents and do not subscribe to over-the-top (OTT) platforms. This, in turn, is likely to hamper the growth of the market in focus during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Movies and Entertainment Market in Middle East Customer Landscape
companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amazon.com Inc. - The company offers movies and entertainment solutions through its online platform namely PrimeVideo.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the music and videos segment will be significant during the forecast period. Growing internet penetration, increasing number of partnerships, and high rates of content consumption, including TV, streaming, video sharing are the major factors driving the growth of music and videos segment during the forecast period. Moreover, music industry conferences and events like XP Music Futures event are also contributing to the segment growth. This is intensifying the market competition. Thus, to maintain the consumer base and enlarge the market share, companies are focusing on launching new and region-specific content. Moreover, several companies such as Sony, are producing content in various forms, such as music videos, educational videos, and documentary videos.
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The music and videos segment was valued at USD 1.61 billion in 2018. companies such as Sony operating in the music segment of the market offer premium as well as free services. In premium services, companies charge a nominal subscription fee for access to a full catalog of music and other features, such as no ads, customization, and personalized recommendations. Most companies like Netflix in the market offer free subscriptions for a specific trial period. To convert subscriptions from ad-supported services to premium services, companies largely depend on their abilities to provide innovative services, compelling content, superior functionality, and engaging user experience. All these factors are expected to drive the growth of the music and video segment, propelling the growth of music and entertainment market in Middle East during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The market is a dynamic landscape shaped by changing consumption patterns, emerging talent, and the rise of digital platforms. Traditional movie theater chains coexist with over-the-top platforms like Amazon Prime Video and Netflix, offering a diverse array of content to audiences across smart devices, laptops, and tablets. Production houses in the region are producing original content, drawing inspiration from global giants like Paramount, Livemint and Comcast. Cultural norms and regulations influence content creation, with artistic expression navigating the balance between censorship and freedom of speech. Social media plays a pivotal role in audience engagement, while gaming and traditional cinema continue to attract avid moviegoers and occasional viewers alike. The market thrives on creativity, welcoming both high-profile movies from established stars and niche projects from independent filmmakers.
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Market Scope |
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Report Coverage |
Details |
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Page number |
145 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
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Market growth 2024-2028 |
USD 670.8 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.2 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Abu Dhabi Media, Amazon.com Inc., Apple Inc., Arab Media Group LLC, beIN MEDIA GROUP, Epic Films FZ LLC, EyeMedia, FILMWORKS GROUP, Joy Films, Mazzika Group, MBC LLC, Netflix Inc., Orbit Showtime Network, Qudurat Media Co., Saluki Media FZ LLC, SilverGrey Pictures, Sony Group Corp., Syrup Global LLC, The Walt Disney Co., and Thomson Reuters Corp. |
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Market dynamics |
Parent market analysis, market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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