About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.
Covered in this Report This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.
Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Other Prominent Vendors • Amobee • Baidu • Byyd • Chartboost • Fyber • Google • HasOffers • Hipcricket • iAd • inMobi • Kiip • Matomy Media • MobPartner • OfferPal Media • Opera Mediaworks • PubMatic • Science • Smaato
Market Driver • Increased Adoption of Smartphones and Tablets • For a full, detailed list, view our report
Market Challenge • Privacy and Security Concerns • For a full, detailed list, view our report
Market Trend • Increase in Number of Mobile App Downloads • For a full, detailed list, view our report
Key Questions Answered in this Report • What will the market size be in 2019 and what will the growth rate be? • What are the key market trends? • What is driving this market? • What are the challenges to market growth? • Who are the key vendors in this market space? • What are the market opportunities and threats faced by the key vendors? • What are the strengths and weaknesses of the key vendors?