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Mobile Analytics Market by End-user, Platform, and Geography - Forecast and Analysis 2020-2024

  • Published: Nov 2020
  • Pages: 120
  • SKU: IRTNTR45227
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The mobile analytics market size has the potential to grow by USD 4.39 billion during 2020-2024, and the market's growth momentum will accelerate during the forecast period.

This report provides a detailed analysis of the market by end-user (BFSI, healthcare, manufacturing, retail, and others), platform (Android, iOS, and others), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., Broadcom Inc., Facebook Inc., International Business Machines Corp., Microsoft Corp., Open Text Corp., Oracle Corp., and Salesforce.com Inc.

Market Overview

Mobile Analytics Market Size

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Market Competitive Analysis

The mobile analytics market is fragmented with the presence of several regional and global vendors. During the forecast period, the competition will become intense among vendors. Vendors will compete to deliver competitive advantages in the market. Besides, these vendors are competing based on pricing, user-friendly interface, value-added benefits, and service portfolio. To sustain in the competitive market, vendors have to develop new ideas and technologies and stay up-to-date with the emerging games, licensing procedures and policies, and advanced technologies that could affect service lines. Adobe Inc., Alphabet Inc., and Amazon.com Inc. are some of the major market participants. Although the growing instances of cyber-attacks will offer immense growth opportunities, the system integration and interoperability issues will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this mobile analytics market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market's competitive landscape and offers information on the products offered by various companies. Moreover, this mobile analytics market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading companies, including:

 

  • Adobe Inc.
  • Alphabet Inc.
  • Amazon.com Inc.
  • Broadcom Inc.
  • Facebook Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Open Text Corp.
  • Oracle Corp.
  • Salesforce.com Inc.

 

Mobile Analytics Market: Segmentation by Geography

Mobile Analytics Market Market segmentation by region

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North America was the largest mobile analytics market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The growth of the healthcare, retail, and manufacturing sectors, the high penetration of advanced technologies, and the strong presence and penetration of major vendors will significantly drive mobile analytics market growth in this region over the forecast period.

48% of the market's growth will originate from North America during the forecast period. The US and Canada are the key markets for mobile analytics in North America. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America.

Mobile Analytics Market: Segmentation by End-user

Mobile Analytics Market Segmentation

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The generation of huge volumes of transactional data in the BFSI segment is fueling the demand for mobile analytics. The increased need for regulatory compliance and transparency is also propelling the demand for mobile analytics in the BFSI sector. The use of mobile analytics helps BFSI firms to monitor and respond to business conditions. This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile analytics market size.

Mobile Analytics Market: Key Drivers and Trends

The intensity and frequency of security breaches such as robbery, theft, shoplifting, and terrorist attacks, and cyber-attacks have increased significantly. The rising incidences of antisocial activities are encouraging enterprises to implement mobile solutions to enhance the level of security. The growing instances of cyber-attacks will be one of the primary factors for the mobile analytics market growth. Also, mobile analytics solutions offer real-time solutions that study suspicious occurrences to optimize security and operational efficiency. Our market analysts estimate that the mobile analytics market size will grow steadily at a CAGR of over 18% during the forecast period.

The growing focus on business intelligence (BI) is one of the key mobile analytics market trends driving industry growth. Organizations globally, are investing in BI and analytics to improve their decision-making capabilities. Due to the integration of BI with mobile analytics platforms, analytics solutions have become inclusive and can handle a large amount of unstructured data. BI applications collect unstructured data and analyze business patterns to offer a decision-support system.

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Mobile Analytics Market: Key Highlights of the Report for 2020-2024

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive mobile analytics market growth during the next five years
  • Precise estimation of the mobile analytics market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile analytics industry across APAC, Europe, MEA, North America, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile analytics market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • BFSI - Market size and forecast 2019-2024
    • Healthcare - Market size and forecast 2019-2024
    • Manufacturing - Market size and forecast 2019-2024
    • Retail - Market size and forecast 2019-2024
    • Others - Market size and forecast 2019-2024
    • Market opportunity by End-user

    Market Segmentation by Platform

    • Market segments
    • Comparison by Platform
    • Android - Market size and forecast 2019-2024
    • iOS - Market size and forecast 2019-2024
    • Others - Market size and forecast 2019-2024
    • Market opportunity by Platform

    Customer landscape

    • Customer landscape

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • North America - Market size and forecast 2019-2024
    • Europe - Market size and forecast 2019-2024
    • APAC - Market size and forecast 2019-2024
    • South America - Market size and forecast 2019-2024
    • MEA - Market size and forecast 2019-2024
    • Key leading countries
    • Market opportunity by geography
    • Market drivers – Demand led growth
    • Market challenges
    • Market trends

    Vendor Landscape

    • Vendor landscape
    • Landscape disruption
    • Competitive landscape

    Vendor Analysis

    • Vendors covered
    • Market positioning of vendors
    • Adobe Inc.
    • Alphabet Inc.
    • Amazon.com Inc.
    • Broadcom Inc.
    • Facebook Inc.
    • International Business Machines Corp.
    • Microsoft Corp.
    • Open Text Corp.
    • Oracle Corp.
    • Salesforce.com Inc.

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
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    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
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    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
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    Mobile Analytics market growth will increase by $4387.26 million during 2019-2024.
    The mobile analytics market is expected to grow at a CAGR of 18.37% during 2019-2024.
    Technavio has segmented the mobile analytics market by end user (BFSI, Healthcare, Manufacturing, Retail, and Others) ,platform (Android, iOS, and Others) , and geographic (North America, Europe, APAC, South America, and MEA).
    Adobe Inc., Alphabet Inc., Amazon.com Inc., Broadcom Inc., Facebook Inc., International Business Machines Corp., Microsoft Corp., Open Text Corp., Oracle Corp., Salesforce.com Inc. are a few of the key vendors in the mobile analytics market.
    North America will register the highest growth rate of 47.77% among the other regions. Therefore, the mobile analytics market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
    • US
    • China
    • UK
    • Germany
    • Canada
    • Japan
    The key factors driving the mobile analytics market growth are:
    • Generation of high volume of data
    The mobile analytics market vendors should focus on grabbing business opportunities from the bfsi segment as it accounted for the largest market share in the base year.
    • What are the key global market and the regional market share?
    • What are the revenue-generating key market segments?
    • What are the key factors driving and challenging this market’s growth?
    • Who are the key market vendors and their growth strategies?
    • What are the latest trends influencing the growth of this market?
    • What are the variables influencing the market growth in the primary regions?
    • What are the factors influencing the growth of the parent market?
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