The mobile analytics market size has the potential to grow by USD 4.39 billion during 2020-2024, and the market’s growth momentum will accelerate during the forecast period.
This report provides a detailed analysis of the market by end-user (BFSI, healthcare, manufacturing, retail, and others), platform (Android, iOS, and others), and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Adobe Inc., Alphabet Inc., Amazon.com Inc., Broadcom Inc., Facebook Inc., International Business Machines Corp., Microsoft Corp., Open Text Corp., Oracle Corp., and Salesforce.com Inc.
Market Overview
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Market Competitive Analysis
The mobile analytics market is fragmented with the presence of several regional and global vendors. During the forecast period, the competition will become intense among vendors. Vendors will compete to deliver competitive advantages in the market. Besides, these vendors are competing based on pricing, user-friendly interface, value-added benefits, and service portfolio. To sustain in the competitive market, vendors have to develop new ideas and technologies and stay up-to-date with the emerging games, licensing procedures and policies, and advanced technologies that could affect service lines. Adobe Inc., Alphabet Inc., and Amazon.com Inc. are some of the major market participants. Although the growing instances of cyber-attacks will offer immense growth opportunities, the system integration and interoperability issues will challenge the growth of the market participants. To make the most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
To help clients improve their market position, this mobile analytics market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this mobile analytics market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.
This report provides information on the production, sustainability, and prospects of several leading companies, including:
- Adobe Inc.
- Alphabet Inc.
- Amazon.com Inc.
- Broadcom Inc.
- Facebook Inc.
- International Business Machines Corp.
- Microsoft Corp.
- Open Text Corp.
- Oracle Corp.
- Salesforce.com Inc.
Mobile Analytics Market: Segmentation by Geography
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North America was the largest mobile analytics market in 2019, and the region will offer several growth opportunities to market vendors during the forecast period. The growth of the healthcare, retail, and manufacturing sectors, the high penetration of advanced technologies, and the strong presence and penetration of major vendors will significantly drive mobile analytics market growth in this region over the forecast period.
48% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for mobile analytics in North America. Market growth in this region will be faster than the growth of the market in Europe, MEA, and South America.
Mobile Analytics Market: Segmentation by End-user
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The generation of huge volumes of transactional data in the BFSI segment is fueling the demand for mobile analytics. The increased need for regulatory compliance and transparency is also propelling the demand for mobile analytics in the BFSI sector. The use of mobile analytics helps BFSI firms to monitor and respond to business conditions. This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile analytics market size.
Mobile Analytics Market: Key Drivers and Trends
The intensity and frequency of security breaches such as robbery, theft, shoplifting, and terrorist attacks, and cyber-attacks have increased significantly. The rising incidences of antisocial activities are encouraging enterprises to implement mobile solutions to enhance the level of security. The growing instances of cyber-attacks will be one of the primary factors for the mobile analytics market growth. Also, mobile analytics solutions offer real-time solutions that study suspicious occurrences to optimize security and operational efficiency. Our market analysts estimate that the mobile analytics market size will grow steadily at a CAGR of over 18% during the forecast period.
The growing focus on business intelligence (BI) is one of the key mobile analytics market trends driving industry growth. Organizations globally, are investing in BI and analytics to improve their decision-making capabilities. Due to the integration of BI with mobile analytics platforms, analytics solutions have become inclusive and can handle a large amount of unstructured data. BI applications collect unstructured data and analyze business patterns to offer a decision-support system.
Mobile Analytics Market: Key Highlights of the Report for 2020-2024
- CAGR of the market during the forecast period 2020-2024
- Detailed information on factors that will drive mobile analytics market growth during the next five years
- Precise estimation of the mobile analytics market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the mobile analytics industry across APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of mobile analytics market vendors
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