Mobile Augmented Reality Market by End-user, Application, and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 120
  • SKU: IRTNTR46562

Purchase this report now and if we publish a new version within 90 days, we will send you a free copy.

Safe and Secure SSL Encrypted
  • 2500.00
  • USD

The mobile augmented reality market size has the potential to grow by USD  839.97 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 94.13%. 

This report provides a detailed analysis of the market by end-user (enterprise and consumer), application (marketing and advertisement, gaming and entertainment, education and learning, travel and tourism, and others), geography (North America, Europe, APAC, MEA, and South America), and key vendors. 

Market Overview


Browse TOC and LoE with selected illustrations and example pages of Mobile Augmented Reality Market 

Request a FREE sample now!

Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 


  • Alphabet Inc.
  • Apple Inc.
  • Blippar Ltd.
  • Independiente Communication Ltd.
  • Lenovo Group Ltd.
  • Magic Leap Inc.
  • PTC Inc.
  • Seabery Augmented Technology SL group
  • Seiko Epson Corp.
  • Zugara Inc.


The mobile augmented reality market is fragmented and the vendors are deploying growth strategies such as technological advancements to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as increasing dependence on apps and the proliferation of AR apps for numerous activities to achieve growth opportunities. However, factors such as hardware limitations will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the mobile augmented reality market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This mobile augmented reality market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities. 

Mobile Augmented Reality Market: Key Drivers and Trends

  • The Increasing dependence on apps and the proliferation of AR apps for numerous activities is one of the key factors driving the growth of the mobile augmented reality market.
  • The large-scale adoption of smartphones on a global scale has increased the use as well as dependence on apps, as they make life simple and easy. 
  • The gaming app market will grow positively and impact the app market significantly over the forecast period, driven by the onset of new games.
  • The high growth prospects of AR technology for mobile devices are attracting many players from different industries to enter the AR technology space.
  • The increasing adoption of crowdfunding strategy will drive the growth prospects for the global mobile augmented reality market 
  • According to the industry research report, a large number of vendors are increasingly making efforts to raise funds for their projects. 
  • This increases the awareness among potential customers, provides enormous opportunities for small vendors, encourages small vendors to innovate and succeed in a strong competitive environment, allows vendors to understand customers' interests, and enables direct interaction with potential buyers.
  • Prynt started a crowdfunding campaign for its Prynt smartphone case that has AR functions, and the camera converts images into video clips during scanning.


Grab your Free Sample now to unlock further information on other key market drivers

Mobile Augmented Reality Market: Segmentation by Geography


For more insights on the market share of various regions Request for a FREE sample now!

40% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for mobile augmented reality in North America. Market growth in this region will be slower than the growth of the market in APAC and MEA.

The high penetration rate of smartphones is one of the prime factors that will facilitate the mobile augmented reality market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Mobile Augmented Reality Market: Segmentation by End-user


Request for a FREE sample and Get more information on the market contribution of various segments

The enterprise segment comprises industries such as advertising, marketing, aviation, education, healthcare, logistics, retail, and tourism, which use AR for commercial purposes. However, the benefits provided with reference to ease of work, time consumption, and mobility have attracted different sectors. AR has the potential to bring about significant changes in the operational processes of an organization. Moreover, manual checking and tracking can be entirely avoided, thus saving time and money. However, the market segment will record a slow growth rate during the forecast period

However, the post COVID-19 impact has brought forth a slowdown in the enterprise segment for the service. Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile augmented reality market size. 



Request for a FREE sample

Mobile Augmented Reality Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive mobile augmented reality market growth during the next five years
  • Precise estimation of the mobile augmented reality market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile augmented reality industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile augmented reality market vendors

We can help! Our analysts can customize this report to meet your requirements. Get in touch

Read More Read Less

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
Interested in this report?
Get your FREE sample now!
The mobile augmented reality market growth will increase by $839979.48 million during 2020-2025.
The mobile augmented reality market is expected to grow at a CAGR of 94.13% during 2020-2025.
Technavio has segmented the mobile augmented reality market by end user (Enterprise and Consumer) ,type (Command guidance system, Homing guidance system, Beam rider guidance system, and Inertial and GPS guidance system) , and application (Marketing and advertisement, Gaming and entertainment, Education and learning, Travel and tourism, and Others).
Alphabet Inc., Apple Inc., Blippar Ltd., Independiente Communication Ltd., Lenovo Group Ltd., Magic Leap Inc., PTC Inc., Seabery Augmented Technology SL group, Seiko Epson Corp., Zugara Inc. are a few of the key vendors in the mobile augmented reality market.
North America will register the highest growth rate of 39.85% among the other regions. Therefore, the mobile augmented reality market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the mobile augmented reality market growth are:
  • Increasing dependence on apps and proliferation of AR apps for numerous activities
The mobile augmented reality market vendors should focus on grabbing business opportunities from the enterprise segment as it accounted for the largest market share in the base year.
Safe and Secure SSL Encrypted

Single User:

2500 USD

Technavio Get the report (PDF) sent to your email within minutes.

Subscribe & Save

Get lifetime access to our
Technavio Insights

Want to customize this report?

This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.

We offer $1000 worth of FREE customization at the time of purchase
Enquire Before Buying
  1. Home
  2. Information Technology
  3. Published Report
17,000 reports available | Plans starting from just 5,000 USD | Get FREE trial>>