Mobile Augmented Reality Market by End-user, Application, and Geography - Forecast and Analysis 2021-2025

  • Published: Jan 2021
  • Pages: 120
  • SKU: IRTNTR46562
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The mobile augmented reality market size has the potential to grow by USD  839.97 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 94.13%. 

This report provides a detailed analysis of the market by end-user (enterprise and consumer), application (marketing and advertisement, gaming and entertainment, education and learning, travel and tourism, and others), geography (North America, Europe, APAC, MEA, and South America), and key vendors. 

Market Overview

Mobile-Augmented-Reality-Market-Market-Size-2020-2025

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Market Competitive Analysis

The report analyzes the market’s competitive landscape and offers information on several market vendors, including: 

 

  • Alphabet Inc.
  • Apple Inc.
  • Blippar Ltd.
  • Independiente Communication Ltd.
  • Lenovo Group Ltd.
  • Magic Leap Inc.
  • PTC Inc.
  • Seabery Augmented Technology SL group
  • Seiko Epson Corp.
  • Zugara Inc.

 

The mobile augmented reality market is fragmented and the vendors are deploying growth strategies such as technological advancements to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

The market players also significantly leverage external market drivers such as increasing dependence on apps and the proliferation of AR apps for numerous activities to achieve growth opportunities. However, factors such as hardware limitations will challenge the growth of the market participants. To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the mobile augmented reality market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

This mobile augmented reality market analysis report also provides detailed information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of their future growth opportunities. 

Mobile Augmented Reality Market: Key Drivers and Trends

  • The Increasing dependence on apps and the proliferation of AR apps for numerous activities is one of the key factors driving the growth of the mobile augmented reality market.
  • The large-scale adoption of smartphones on a global scale has increased the use as well as dependence on apps, as they make life simple and easy. 
  • The gaming app market will grow positively and impact the app market significantly over the forecast period, driven by the onset of new games.
  • The high growth prospects of AR technology for mobile devices are attracting many players from different industries to enter the AR technology space.
  • The increasing adoption of crowdfunding strategy will drive the growth prospects for the global mobile augmented reality market 
  • According to the industry research report, a large number of vendors are increasingly making efforts to raise funds for their projects. 
  • This increases the awareness among potential customers, provides enormous opportunities for small vendors, encourages small vendors to innovate and succeed in a strong competitive environment, allows vendors to understand customers' interests, and enables direct interaction with potential buyers.
  • Prynt started a crowdfunding campaign for its Prynt smartphone case that has AR functions, and the camera converts images into video clips during scanning.

 

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Mobile Augmented Reality Market: Segmentation by Geography

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40% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for mobile augmented reality in North America. Market growth in this region will be slower than the growth of the market in APAC and MEA.

The high penetration rate of smartphones is one of the prime factors that will facilitate the mobile augmented reality market growth in North America over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report. 

Mobile Augmented Reality Market: Segmentation by End-user

Mobile-Augmented-Reality-Market-Market-Share-by-End-2020-2025

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The enterprise segment comprises industries such as advertising, marketing, aviation, education, healthcare, logistics, retail, and tourism, which use AR for commercial purposes. However, the benefits provided with reference to ease of work, time consumption, and mobility have attracted different sectors. AR has the potential to bring about significant changes in the operational processes of an organization. Moreover, manual checking and tracking can be entirely avoided, thus saving time and money. However, the market segment will record a slow growth rate during the forecast period

However, the post COVID-19 impact has brought forth a slowdown in the enterprise segment for the service. Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile augmented reality market size. 

 

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Mobile Augmented Reality Market: Key Highlights of the Report for 2021-2025

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive mobile augmented reality market growth during the next five years
  • Precise estimation of the mobile augmented reality market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile augmented reality industry across North America, Europe, APAC, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile augmented reality market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Application

    • Market segments
    • Comparison by Application
    • Marketing and advertisement - Market size and forecast 2020-2025
    • Gaming and entertainment - Market size and forecast 2020-2025
    • Education and learning - Market size and forecast 2020-2025
    • Travel and tourism - Market size and forecast 2020-2025
    • Others - Market size and forecast 2020-2025
    • Market opportunity by Application

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Enterprise - Market size and forecast 2020-2025
    • Consumer - Market size and forecast 2020-2025
    • Market opportunity by End-user

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2020-2025
      • Europe - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Alphabet Inc.
      • Apple Inc.
      • Blippar Ltd.
      • Independiente Communication Ltd.
      • Lenovo Group Ltd.
      • Magic Leap Inc.
      • PTC Inc.
      • Seabery Augmented Technology SL group
      • Seiko Epson Corp.
      • Zugara Inc.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The mobile augmented reality market growth will increase by $839979.48 million during 2020-2025.
      The mobile augmented reality market is expected to grow at a CAGR of 94.13% during 2020-2025.
      Technavio has segmented the mobile augmented reality market by end user (Enterprise and Consumer) ,type (Command guidance system, Homing guidance system, Beam rider guidance system, and Inertial and GPS guidance system) , and application (Marketing and advertisement, Gaming and entertainment, Education and learning, Travel and tourism, and Others).
      Alphabet Inc., Apple Inc., Blippar Ltd., Independiente Communication Ltd., Lenovo Group Ltd., Magic Leap Inc., PTC Inc., Seabery Augmented Technology SL group, Seiko Epson Corp., Zugara Inc. are a few of the key vendors in the mobile augmented reality market.
      North America will register the highest growth rate of 39.85% among the other regions. Therefore, the mobile augmented reality market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the mobile augmented reality market growth are:
      • Increasing dependence on apps and proliferation of AR apps for numerous activities
      The mobile augmented reality market vendors should focus on grabbing business opportunities from the enterprise segment as it accounted for the largest market share in the base year.
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