Market outlook of the global haptic technology market for mobile devices
Haptics is a tactile feedback technology through which end-users are able to perceive touch sensations when using electronic devices. Immersion currently monopolizes the global market for haptic technology in mobile devices and generates revenue by licensing their patented solutions to mobile device OEMs. Upcoming factors like the advent of HD haptics are expected to result in this market’s profound growth rate of more than 29% by 2019.
The augmented demand for interactive sensory experience is a significant factor that is expected to drive market growth during the forecast period. To make human-computer interactions more natural, the device manufacturers are now using advanced actuator and sensors. These sensors enhance users’ experience by creating vibrations synchronized with touch actions and, therefore, augment the demand for tactile feedback in mobile devices during the forecast period.
Geographical segmentation of the haptic technology market for mobile devices
- Americas
- EMEA
- APAC
In this market study, Technavio market research analysts estimate the APAC region to account for the highest market share during the period of 2014 and 2019. The booming demand for smartphones in this region is expected to result in its high market share of approximately 85% during the forecast period.
Competitive landscape and key vendors
Prominent vendors like Immersion dominated this market till 2014 owing to the unavailability of other vendors. The entry of Apple into this market is expected to influence the market shares of Immersion as it is a significant player in the smartphones and tablets market. However, since Immersion has over 1,650 patents issued or pending for approval, it is expected to continue to lead the market during the forecast period.
Leading vendors in this market are -
- Immersion
- AAC Technologies
- Analog Devices
- Alps Electric
- Atmel
- Bluecom
- Cypress Semiconductor
- Daesung
- Dongwoon Anatech
- Fairchild
- Hokuriku
- Hysonic
- Imagis
- Jahwa Electronics
- Johnson Electric
- Konghong
- Jinlong
- Methode Electronics
- Microchip
- NEC TOKIN
- Nidec Copal
- RAONTECH
- SEMCO
- SMK
- Texas Instruments
- Visteon
- Yeil Electronics
Growth drivers, challenges, and upcoming trends: Haptic technology
Technavio’s market research analyst has estimated upcoming trends, such as the advent of ultra-haptics, to foster market growth during the forecast period. At present, research is being carried out to design systems that will create 3D virtual objects, which can be seen and felt in the air. These virtual objects can be accessed by a floating touch screen, whose development is expected to drive the haptics technology market in near future.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global haptic technology market for mobile devices. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the global haptic technology market for mobile devices?
- What are the key market trends impacting the growth of the global haptic technology market for mobile devices?
- What are the challenges to market growth?
- Who are the key vendors in the global haptic technology market for mobile devices?
- What are the market opportunities and threats faced by the vendors in the global haptic technology market for mobile devices?
- Trending factors influencing the market shares of the EMEA, Americas, and APAC?
- What are the key outcomes of the five forces analysis of the global haptic technology market for mobile devices?
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