Mobile LBS Market in Southeast Asia 2015-2019

  • Published: Aug 2015
  • Pages: 97
  • SKU: IRTNTR6661

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About Mobile LBS 
LBS uses the positioning capabilities of wireless applications to deliver innovative services to mobile device users. LBS offers a cost-effective engagement with these users. LBS uses GIS technology and the internet to track a user’s location. The various location-enabled mobile devices are smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location-induced searches. It also generates information regarding ongoing local events, shopping, and location-based entertainment options. 

Technavio's analysts forecast mobile LBS market in Southeast Asia market to grow at a CAGR of 62.12% over the period 2014-2019.

Covered in this Report
The report includes the present scenario and the growth prospects of the mobile LBS market in Southeast Asia for the period 2015-2019. The market can be segmented by application into the following: location-based navigation, location-based search and advertising, indoor LBS, location-based infotainment, location-based tracking, analytics, recreation and fitness, and others. 

Technavio's report, Mobile LBS Market in Southeast Asia 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers major countries in Southeast Asia such as Singapore, Malaysia, Thailand, Philippines, and Indonesia; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions
• Indonesia 
• Malaysia
• Philippines
• Singapore
• Thailand

Key Vendors
• AdNear
• Digi Telecommunications
• Foursquare Labs
• Globe Telecom
• Google
• Maxis Communications
• TomTom

Other Prominent Vendors
• Airbnb
• Advanced Info Service
• Bouncity
• Burpple 
• Celcom Mobile
• Hungry Go Where (SingTel)
• Picky
• PT Indosat 
• ShowNearby 
• Smaato (Adsmobi)
• Smart Communications 
• Telkomsel
• Total Access Communication
• U Mobile 
• Wimdu
• XL Axiata 
• Yelp 
• Yoose

Emerging Vendors
• iPointi
• Jatis Mobile
• Komli Mobile
• looloo
• MappointAsia (Thailand) 
• Shoppertise
• TaxiMonger
• Tripid
• Withlocals
• Yotomo

Key Market Driver
• Increase in Sales of Smartphones
• For a full, detailed list, view our report

Key Market Challenge
• Concern on Data Privacy
• For a full, detailed list, view our report

Key Market Trend
• Use of Analytics to Increase Consumer Engagement
• For a full, detailed list, view our report

Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.1.1 Mobile LBS Services
06.2 Market Size and Forecast
06.3 Mobile LBS Value Chain
06.4 Five Forces Analysis
07. Geographical Segmentation
07.1 Mobile LBS Market in Southeast Asia by Geographical Segmentation 2014-2019
07.2 Mobile LBS Market in Indonesia
07.3 Mobile LBS Market in Singapore
07.4 Mobile LBS Market in Thailand
07.5 Mobile LBS Market in Malaysia
07.6 Mobile LBS Market in Philippines
08. Market Segmentation by Application
08.1 Mobile LBS Market in Southeast Asia by Application 2014-2019
08.2 Mobile Indoor LBS
08.3 Mobile Location-Based Search and Advertising
08.4 Mobile Location-Based Tracking
08.5 Mobile Location-Based Navigation
08.6 Mobile Location-Based Infotainment
08.7 Analytics
08.8 Recreation and Fitness
09. Buying Criteria
10. Market Growth Drivers
11. Drivers and their Impact
12. Market Challenges
13. Impact of Drivers and Challenges
14. Market Trends
15. Trends and their Impact
16. Vendor Landscape
16.1 Competitive Scenario
16.1.1 Mergers and Acquisitions
16.2 Market Share Analysis 2015
16.3 Other Prominent Vendors
16.4 Emerging Vendors
17. Key Vendor Analysis
17.1 Adnear
17.1.1 Key Facts
17.1.2 Business Overview
17.1.3 Key Locations
17.1.4 Business Strategy
17.1.5 Recent Developments
17.1.6 SWOT Analysis
17.2 DiGi Telecommunication
17.2.1 Key Facts
17.2.2 Business Overview
17.2.3 Business Segmentation by Revenue 2013
17.2.4 Business Strategy
17.2.5 Recent Developments
17.2.6 SWOT Analysis
17.3 Foursquare Labs
17.3.1 Key Facts
17.3.2 Business Overview
17.3.3 Product Segmentation
17.3.4 Business Strategy
17.3.5 Recent Developments
17.3.6 SWOT Analysis
17.3.7 Strengths
17.3.8 Weakness
17.3.9 Opportunities
17.3.10 Threats
17.4 Globe Telecom
17.4.1 Key Facts
17.4.2 Business Overview
17.4.3 Business Segmentation by Revenue 2013
17.4.4 Business Segmentation by Revenue 2012 and 2013
17.4.5 Recent Developments
17.4.6 SWOT Analysis
17.5 Google
17.5.1 Key Facts
17.5.2 Business Overview
17.5.3 Business Segmentation by Revenue 2013
17.5.4 Business Segmentation by Revenue 2012 and 2013
17.5.5 Geographical Segmentation by Revenue 2013
17.5.6 Business Strategy
17.5.7 Recent Developments
17.5.8 SWOT Analysis
17.5.9 Strengths
17.5.10 Weakness
17.5.11 Opportunities
17.5.12 Threats
17.6 HERE
17.6.1 Key Facts
17.6.2 Business Overview
17.6.3 Business Segmentation
17.6.4 Geographical Segmentation by Revenue 2014
17.6.5 Business Strategy
17.6.6 Recent Developments
17.6.7 SWOT Analysis
17.6.8 Strengths
17.6.9 Weakness
17.6.10 Opportunities
17.6.11 Threat
17.7 Maxis
17.7.1 Key Facts
17.7.2 Business Overview
17.7.3 Business Segmentation by Revenue 2013
17.7.4 Business Segmentation by Revenue 2012 and 2013
17.7.5 Geographical Segmentation by Revenue 2013
17.7.6 Recent Developments
17.7.7 SWOT Analysis
17.8 Tom Tom
17.8.1 Key Facts
17.8.2 Business Overview
17.8.3 Revenue by Business Segmentation 2013
17.8.4 Revenue by Business Segmentation 2012 and 2013
17.8.5 Revenue by Geographical Segmentation 2013
17.8.6 Business Strategy
17.8.7 Recent Developments
17.8.8 SWOT Analysis
18. Other Reports in this Series

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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